Celerity CPG Group

Sven Alwerud, founder of Celerity CPG Group, and Sarah Gordon, VP of Marketing at Evergreen, dive into strategies for accelerating retail sales. They share expert insights on moving products off the shelves and maximizing retail performance by leveraging retail media.

Join us tomorrow at 1 PM Central as Sven-Anders Alwerud, Chief Strategy Officer of Celerity CPG Group, shares the latest retail media strategies driving our clients' success on the digital shelf.

In today’s fiercely competitive CPG market, differentiating through branding and packaging isn’t enough. With countless innovative brands emerging, traditional marketing strategies are no longer groundbreaking. Enter digital shopper marketing – a game-changer for boosting sales velocity and staying ahead. The Digital Shift: Digital retail sales have tripled in the past decade, making digital retail media advertising essential. Unlike traditional shelves showing 100 SKUs, digital shelves display only 10-30, making effective retail media strategies crucial for visibility and sales. Adopting a holistic digital shopper marketing strategy drives consistent returns, ensuring your products stand out and gain retailer confidence. From awareness to conversion, leveraging diverse techniques can significantly enhance your retail sales velocity. #celeritycpg #retailmedia #digitalshoppermarketing #digitalshelf #cpgmarketing #foodandbev

We’re #hiring. We are looking for a talented Paid Retail Media Coordinator to join our team to help drive our retail media initiatives. If you are highly motivated and detail-oriented with paid retail media experience, don't hesitate to apply.

Exciting update from Amazon! Amazon has just introduced an unlimited grocery delivery subscription for Whole Foods Market and Amazon Fresh. What implications does this hold for brands utilizing Amazon Ads? Anticipating how this move will impact campaign performance is key. With the elimination of the $9.99 per delivery fee, we foresee a notable surge in retail media performance for brands supporting their online business at these key retailers. #celeritycpg #retailmedianews #amazonads #wholefoodsmarket

🚀We are thrilled to finally announce that Celerity CPG Group has partnered with MATADOR ENERGY to launch their brand-new Shopify website and DTC efforts! 📈 The new Shopify website for Matador Energy is more than just a digital storefront; it's a dynamic platform designed to enhance user experience, streamline operations, drive DTC sales, and connect users to physical stores near them. From seamless subscription provided by Stay AI, to engaging visuals, every aspect of the website has been carefully crafted in lock step with the Matador Energy team. 🎉Congratulations to the entire team at Matador Energy on the launch of their new website! And a huge shoutout to our dedicated team at Celerity Group for a quick turn around. matadorenergy.com #celeritygroup #matadorenergy #shopify #stayai #websitelaunch

📈 Are you maximizing your retail sales potential with Instacart? As one of America's top grocery delivery platforms, Instacart offers a vast reach across over 9,000 retailers, from regional grocery stores to major names like Target and Kroger. 🛒 Emerging brands can significantly benefit from Instacart's omni-shopping experience, offering consumers convenience when they can't make it to the store. But how can you ensure your products stand out? At Celerity CPG Group, we dive deep into the world of Instacart Ads, and here's what we've learned: ▪ Product Catalog: A solid foundation starts with an optimized product catalog. Pay attention to product titles, descriptions, dietary attributes, and images for maximum impact. ▪ Brand Store: Curated brand stores bring your brand to life and enhance your display campaigns. ▪ Sponsored Product Ads: Achieve high ROAS and new-to-brand sales by leveraging manual CPC campaigns, bidding on high-value keywords. ▪ Display Ads: Mix shoppable display and traditional banners to boost awareness and drive conversions seamlessly. ▪ Video Ads: Align video content with specific behaviors or keywords to enhance engagement and maximize conversions. By strategically combining ad types and balancing campaign strategies, brands can amplify their visibility and sales in the digital grocery space. Dive into our latest blog to learn how we approaches Instacart advertising to help brands thrive in this competitive market. #instacartads #retailmedia #retailstrategy #cpgmarketing

🚀 Emerging CPG brands are leveraging Retail Media Platforms, like Criteo and Walmart Connect, as a transformative strategy in digital advertising, with a staggering 64% increase in spending observed in 2023 alone. RMPs provide an accessible and cost-effective entry point for emerging brands, allowing them to establish a strong online presence without substantial upfront costs. 🌐The evolution of RMPs is evident, with US digital retail media ad spending reaching $51.36 billion in 2023, comprising over 18% of the total digital ad spend. These platforms offer diverse ad placements such as sponsored product, display, and video ads, each playing a unique role in shaping brand identity and engaging consumers. 💡With precise targeting capabilities driven by data analytics and machine learning, RMPs empower brands to reach specific audience segments efficiently. The real-time tracking features of RMP campaigns enable agile responses to market trends, fostering both immediate sales and long-term brand loyalty. In the dynamic digital marketplace, RMPs stand as a critical tool, propelling emerging CPG brands toward success at retail. #celeritycpggroup #cpgindustry #cpgmarketing #foodandbeverageindustry #retailmedia #criteo #instacartads #promoteiq #walmartconnect

Mastering the digital shelf is not just a growth strategy; it's an absolute necessity for survival and success in the modern retail landscape where consumer behaviors continue to shift and evolve. In the rapidly evolving world of retail, the battle for consumer attention has shifted from physical aisles to the digital shelves of online marketplaces. The pandemic has accelerated the transformation, with online grocery sales expected to grow by 33.1% from 2018 to 2023, while offline sales remain stagnant. To dominate in this digital landscape, brands must understand the critical importance of the digital shelf. The digital shelf is not just a platform for displaying products; it's a dynamic tool connecting brands and consumers in both digital and physical domains. Its primary value lies in timing, engaging consumers precisely when they're considering a purchase. Utilizing strategies like Retail Media Platforms for targeted advertising, amplifying in-store promotions online, optimizing product visibility through SEO, implementing brand blocking, prioritizing customer reviews, and fine-tuning product descriptions are crucial for success. #cpgindustry #cpgmarketing #digitalshelf #retailmedia #consumerbehavior

🚀Celerity CPG Group is thrilled to unveil our revamped website, now your go-to resource for elevating your retail sales velocity in the dynamic world of retail. 💼🛒 We will be sharing cutting-edge strategies designed to empower food and beverage brands to thrive on the retail shelf. From market trends to innovative solutions, our blog articles share insights on how to accelerate your brand's success on the shelf. 💻 Visit us at celeritycpg.com to discover how we're shaping the future of #Omi for food and beverage brands. Let's elevate your sales velocity together! #CelerityCPG #RetailSuccess #FoodAndBeverage #SalesVelocity #CPGInnovation #WebsiteLaunch