Champion Europe Group

In Champion we are proud to be part of projects that celebrate diversity and empowering through sport, values that are part of our DNA. Thanks to the collaboration with #Game7Athletics we are technical sponsors of the #KC21 basketball team which made an extraordinary debut by winning the title of Italian Champion at the 2024 FISDIR National Championships. The #SpecialOlympics will be an ambitious project for Champion next year at the 2025 Winter Games in Turin. We will design and provide exclusive team's uniforms that symbolize the courage and determination of these extraordinary athletes who embody the true spirit of a Champion.   Be a Champion is about more than just winning!

Champion's Reverse Weave sweatshirts and hoodies are not just worn: they are lived, since the 1930s. Every stitch tells a story. Now it's time to weave yours... (Our new campaign written and narrated by Loyle Carner)

Unveiling our 'Bare Essentials' this week in Florence. We have 56 Champion stores throughout Italy, including our 'Brand House' on Via Por Santa Maria in the city. So this Winter… Champion has you covered.

Today we launch our ‘Bare Essentials’ campaign for Winter 2024 which redefines what it means to be protected from the elements. Because all you need this season is a Champion jacket... ❄ 🌨 ☔ 😀

SAVE THE DATE 📢 On Novembre 8th, we will join Job Day 2024 organized by Università degli studi di Parma at Parma Fiere.  Don't miss out the opportunity to score with us! ⚾ Come to our corner, we are looking forward to meeting you!    #BeYourOwnChampion

We are pleased to announce that on October 24th our Champion Store in Pompei reopened with a new space and a refreshed image, still within La Cartiera shopping center. This renovation reflects our commitment to providing customers with a modern, engaging environment. As part of this new concept, the store will feature an exclusive customization service, allowing our customers to personalize their Champion gear—making each piece truly unique and tailored to individual style preferences. Thanks to all those who made this possible and good luck to the team for this new beginning!

Celebrating Champion's arrival at the heart of CITADIUM Haussmann Paris, where we're unveiling our new Index + Archives collection.   Inspired by over 100 years of archives, this line celebrates the brand's sportswear and collegiate heritage while blending streetwear, music, and art influences. In addition to discovering the new collection, visitors can enjoy an on-site Champion photobooth and a vending machine offering the chance to win brand goodies. The Champion pop-up is open at Citadium Haussmann, 56 rue de Caumartin, until summer 2025, with activations running until October 23.

Introducing Angelo Baque x Champion. Inspired by Baque’s Ecuadorian roots and Indigenous Latin American culture. The collection features loungewear items, like hoodies, long sleeves and tees designed with indigenous textile techniques and artefact prints that highlight the beauty and legacy of ancient Mesoamerican cultures. The campaign, shot and directed by Baque, features Ecuadorian family portraits that tell a collective story of “heritage, tradition and strength, emphasising that they we are not a monolith but rather a mosaic of experiences and identities.⁣”

We are delighted to announce the launch of our fresh line of Pinnacle Footwear. Made with premium materials and elevated styling across three of our standout silhouettes, the new Pinnacle Collection marks an exciting new milestone for Champion. So, we had to enlist some of our friends to help celebrate the occasion! We teamed up with US-based cultural podcast duo Throwing Fits, for a live podcast and Q&A hosted by special guest Gauthier Borsarello. All taking place at the Starcow Paris event space, with tasty treats thanks to Sonny's Pizza. Even Bigfoot was keen to get in on the night.   Reed Art Department.

🏀JOIN OUR TEAM! We’re looking for a Junior Store Manager to lead our Champion Store at Pesaro, via Branca and boost our retail performance. If you’re passionate about retail and ready to make an impact, we’d love to hear from you! 🔗 Apply now and be a part of shaping the future of retail! https://go0.it/EmqnV