CHARLESGATE

#Centralization is a buzzword in multifamily. Functional specialization is a better way to operate in #multifamily. For property management employees. For residents. For owners. Better outcomes across the board. 👉 Have a property that's underperforming? Reach out to us at CHARLESGATE to learn more. Thanks for the conversation Widewail! Michael DiMella

🚨 OUR LIVE WEBINAR IS ONE MONTH AWAY! Join CHARLESGATE Managing Partner Michael DiMella, Authentic cofounder Chris Arnold, and Growth Content Manager Victoria L. for our upcoming live webinar event: How Smart Multifamily Developers are GeneRating 4x ROI In Lease-Ups Here’s what’s in it for our attendees: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. From precision marketing launches and lead nurturing to creating brands that actually connect with qualified renters, we’re covering what you need to know to make 2025 your year to #BreakGround. Claim your spot at the link below! ⤵️ https://lnkd.in/eJPa6CgC #NewDevelopment #LeaseUpMarketing #ResidentialRealEstate #CHARLESGATE

Today and every day, we honor the brave men and women who have served their country. 🇺🇸 Take a moment to thank a veteran today!

We're breaking tradition here in posting about a listing... but this isn’t just any listing—it’s the final condominium at Cadence on Leo! This is it. 78/79 of the homes have been claimed. The last residence at Brighton’s luxury landmark is now available—Penthouse 611. Don’t miss the chance to own nearly 1,300 sq. ft. of elevated living at 70 Leo M. Birmingham Parkway in Boston. This move-in-ready penthouse has it all: - 1 bed + den - 2 baths - Private rooftop terrace - 2 garage spaces Cadence on Leo’s amenities are immaculate: professionally staffed property, fitness center, club room with kitchenette and coworking space, massage and spa rooms, and more. Own the final piece of this award-winning address in Brighton’s hottest neighborhood near Boston Landing. Repped by Jessica Jaklitsch | https://bit.ly/48BntQ5 Together with Surus Development & Construction + Jumbo Capital Inc.

We are thrilled to announce that CHARLESGATE and our incredible clients took home FOUR major awards at the 2024 PRISM Awards! Being recognized was an incredible honor—and we couldn’t be prouder of our team and partners for their hard work, dedication, and commitment to excellence. Here’s a look at the new hardware we brought home: 🏆 Best Rental Community: Bremen 282 (Transom, RODE Architects, Lighthouse Real Estate Investments LLC, Proportion) 🏆 Best Multi-Unit For Sale Community: Nevins Hill (New Boston Ventures, David Goldman) 🏆 Sales Person of the Year: Billy Cole 🏆 Best Podcast: Transforming Cities (Hosted by Authentic co-founder Chris Arnold, and CHARLESGATE Managing Partner Michael DiMella) These awards reflect our mission: helping people live and invest better. We continue to be thankful to our unstoppable Marketing, Brokerage, and Property Management teams for making this possible, and to our incredible partners and clients who trust us to bring their visions to life. Stay tuned—we’ll be sharing more on these projects and people each week of November! So much more to come in 2025!

Let's be blunt—most lease-ups fail to hit their potential because they’re built on random tactics, not real strategy. If your plan starts with “let’s throw some ILS ads out there,” this is the webinar for you. In this webinar, Michael DiMella and Chris Arnold are going to show you exactly how to design a lease-up strategy that works smarter, faster, and delivers real results—a 4x ROI kind of result. We’ll talk about why starting early is everything (hint: if the shovel is hitting the ground, you’re already behind). We'll walk you through how to align marketing and leasing teams, so you’re not wasting time and money in silos. And we’ll dive into building a Go-To-Market Strategy—a term that’s weirdly not used in multifamily but is a huge leasing accelerator that turns a struggling project into a sold-out smash hit. What You’ll Learn: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. Getting Marketing & Leasing in Sync: No more “marketing stops at the lead” or “leasing starts at the tour.” It’s one big machine, and when it’s humming, you’ll crush absorption rates. This isn’t fluffy theory. It’s real-world, step-by-step tactics we’ve seen drive massive, award winning results. Plus, we’ll share real examples from projects that crushed their lease-ups by following these principles. So, if you’re ready to move past the blanket status quo approach and start running lease-ups that actually deliver, this webinar is for you.

Timing is everything! 🕒 Starting your go-to-market strategy early can make or break your project's success. From building anticipation pre-construction to maintaining momentum during build-out, every phase is crucial. Don’t wait until the last 90 days– create buzz and engage your audience as soon as the shovel hits the ground! It's a proven fact: getting a head start means generating more demand and boosting value. But if you wait until the building is nearly complete, you might stumble into typical traps that can diminish the project's worth and push back your profits. Learn everything in our latest article! 🏗️✨ #DevelopmentMarketing #StartEarly #GoToMarketStrategy #BostonNewDevelopment

Exciting times at CHARLESGATE! 🚀 We’re thrilled to welcome Paula Kowalczik as our new President of Brokerage! With over 20 years of real estate leadership experience, Paula has driven significant growth at multiple $1B sales volume brokerages, overseeing teams of hundreds of agents and staff. She’s held key roles such as Sales Manager, Director of Training, Regional VP, and President, leading transformative results at every step. Paula's vast expertise makes her the ideal fit to support our agents, expand our market share, and take our brokerage to the next level. 💼🏡 Welcome aboard, Paula! 👏 Paula (Long) Kowalczik, MBA GRI CRB Michael DiMella #CHARLESGATE #Leadership #RealEstate #Growth #Brokerage

Fall in Boston is one of the best times to experience everything the city has to offer. From vibrant foliage to the iconic Head of the Charles Regatta, Boston shows off in a way that’s unmatched. It’s moments like these that remind us what living better can mean in Greater Boston. That's why we broke down Boston’s Best Fall Experiences for 2024 in our latest article! We don’t just help people "find homes" —we help them invest in a lifestyle. So whether you’re renting a while or looking to settle in for good, we can help you live (and invest) better this Autumn. https://bit.ly/3BkzIE6 #BostonLiving #CHARLESGATE #NewEngland #BostonRealEstate #BostonPropertyManagement

With the Fed cutting interest rates for the first time in over four years, Boston’s multifamily market is entering a new phase. Developers now have the opportunity to refinance higher-interest loans, reduce debt service, and free up capital for future projects. But with more developers likely entering the market, the focus shouldn’t just be on cost-cutting—it should be on strategic growth. In Boston’s saturated real estate landscape, offering ‘luxury’ is no longer enough. Developers must differentiate with unique value propositions. Residents in areas like Back Bay or Cambridge expect more—sustainability, branded living experiences, and community-driven amenities are now the standard. As competition intensifies, expanding into mixed-use developments or exploring new markets like industrial-to-residential conversions could unlock new opportunities. Learn everything about strategic marketing, development consulting, and property management on how you can navigate these changes and position your projects for long-term success at the link in our company biography. 🔗 #RealEstateStrategy #MultifamilyDevelopment #BostonRealEstate