Breakfast startup making high-protein, low carb, and unbelievably delicious products from chickpeas, instead of oats. We're on a mission to start the chickpea breakfast revolution.
External link for ChiChi
4818 Washington Blvd.
Unit #49
Saint Louis, Missouri 63108, US
ChiChi reposted this
✨Meet a Startup CPG member✨ Allow us to introduce you to Chiara Munzi & Izzy Gorton, the founders of ChiChi Foods! Frustrated with breakfast options full of sugar and processed ingredients, they set out to create something better. When they discovered that chickpeas could be transformed into a delicious oatmeal, they knew they had found something special. Now, they’re on a mission to fuel your day with the power of chickpeas! 🌱✨ . . . #cpg #glutenfree #vegan #emergingbrands
ChiChi reposted this
Although everything went wrong, we successfully pitched ChiChi at the Great Brands show in NYC! The room was packed with investors and food founders I admire (ALOHA, Sakara Life, Mezcla), and we handed out ChiChi chocolate chip waffle samples at our table. And because failures are more interesting, here are the things that went wrong 1) We couldn’t find a microwave anywhere in midtown (I checked Target, Jack's, Lot-Less), so instead of serving regular ChiChi hot cereal, we had to improvise with waffles. 2) I didn’t rehearse the pitch ahead of time. While cooking waffles and talking with investors, I was simultaneously practicing the pitch in my head—not fun. 3) I forgot to eat breakfast (off-brand, I know, but we didn't have a microwave to make ChiChi!) and I felt terrible by midday due to stress and hunger. But at the last second we pulled it together, we pitched our hearts out and made a few great connections (manifesting QVC 🫣). Plus, I realized I need to have more fun at opportunities like these (I was stressed af)
ChiChi was featured in Food Business News! Thank you Brooke Just for interviewing us and for writing up this AMAZING article 😊
"We want to revolutionize the breakfast aisle with chickpeas," said Izzy Gorton, co-founder of ChiChi Foods. Read how the company is using its chickpea formulation to create high protein, better-for-you cereals. More here 🍽️▶️ https://ow.ly/QiZS50TBnZs #foodentrepreneur #startup #protein #betterforyou #breakfast
We're #hiring for a part time + remote role @ ChiChi! If you love making delicious breakfast recipes videos and want an unlimited supply of ChiChi, please apply!
This fall we are gearing up for ✨ChiChi 4.0✨... Right now we are working on updating our packaging, testing new flavors, ordering fresh chickpeas, and improving our pack/pricing structure online. We also have a meeting with a HUGE buyer this week! BIG things are happening. But, before we finalize decisions we want to make sure our customers are on the same page, so we made a simple survey. We would really appreciate if you took the time to fill it out-- even if you haven't tried ChiChi before. We will be sharing some interesting results here next week! 👀👩🔬 https://lnkd.in/ghsPSCh5
ChiChi reposted this
Chickpeas Roll into the Breakfast Bowl! Become an Insider today to catch the full interview with ChiChi ~ Chickpea Oats on how a breakfast staple is being reimagined! Explore all of our #ExpoWest coverage at https://lnkd.in/gcRJAUem Monica Watrous | Chiara Munzi
Expo 2024 is wrapped!!
Woke up feeling like I was hit by a truck. But it was just a successful Expo West! ChiChi's first trade show - ✅ Here are the highlights: 1. Fan-girling over the Chobani founder IRL 2. Dream retailers and shark tank 🦈 team loving ChiChi 👀 3. People saying our little biz was their favorite in the whole show So happy to be building a brand I love so much with Izzy Gorton - we did this!!!!!
If you're at Expo Thursday or Friday - stop by booth #8100 for some chickpeas for breakfast!
Hard to believe these photos were taken less than 1 year apart... 1. April 2023 - Selling ChiChi at the farmer's market. We were hand making every pouch. Our product was FARR from perfect but I have very happy memories. 2. Today - Selling ChiChi at the biggest natural foods trade show in the US (Expo West). Surprisingly our 1st trade show feels like the farmers market, giving samples and having fun. And I still feel clueless sometimes. Here are my day 1 highlights - - Getting AMAZING feedback on our newest formulation (🔜 👀) - Meeting the Magic Spoon founders (inspo) - My mom taking off work to help us at our booth If you're in Anaheim Thursday or Friday - stop by booth #8100 for some chickpeas for breakfast!
We’re #hiring an influencer marketing intern to kickstart our affiliate program! If you or someone you know might be interested please apply :)
We're hiring Brand Ambassadors in Southern California! We'd love for you to apply here - https://lnkd.in/gtsPFD3t
My mom and I just went to see our new ChiChi SKUs on the shelf for the first time. She asked "Doesn't it feel good?!" It is our biggest grocery account and in LA, my hometown! But I did feel good... I felt mild panic. Now that we are finally on the shelf we have to SELL off it. And if we don't we get booted. So for the next few months I will be posted up at a table in the stores slinging samples. AND... 📣 We are hiring a SoCal brand ambassador to help! 📣 If you know someone who loves talking to customers, and is in SoCal with a car, please reach out to me or forward our application here. Thank you so much!!! https://lnkd.in/gyUNKDnn Also - if you're in SoCal and want to try a bag, we're now in Bristol Farms, Lassen's, and Lazy Acres (all locations)!