Cincoro Tequila reposted this
🚨 WATCH THIS! 🚨 Q: What do I have in common with NBA legend Michael Jordan? A: Passion for great Tequila and a shared appreciation for the amazing Emma Medina, Head of Marketing at Cincoro Tequila! The adult beverage industry is a huge one, but it's a very small world. I’m incredibly grateful for Emma’s friendship over the years and the opportunity to sit down with her for this conversation. We dove into her journey into the spirits world and what sets Cincoro apart as a truly standout luxury Tequila in an ever-competitive category. Check out the full interview- Emma’s insights are as smooth as the Tequila she represents! https://lnkd.in/e5zZtYdJ Cheers to the connections that make this industry so special. #Tequila #LuxurySpirits #AdultBeverageIndustry #IndustryLeaders #Gratitude // Protis Global Recruitment & Search
What does it take to redefine luxury in a competitive market? Emma Medina, SVP of Marketing at Cincoro Tequila, shares how authenticity, craftsmanship, and innovation set the gold standard in the tequila industry. Learn how Cincoro was founded by five NBA rivals, including Michael Jordan, and what makes it stand out in a crowded space. Key takeaways: • Why authenticity is non-negotiable in luxury branding • How technology is shaping the future of spirits marketing • Emma’s advice for marketers: “Take care of the brand, and it will take care of you.” Discover the principles behind building a premium brand that resonates. Watch the full interview: https://hubs.ly/Q031tFfn0 #LuxuryBranding #Tequila #ProtisGlobal #CincoroTequila #MarketingStrategy #AuthenticityInMarketing