Cipher

🚨 New product launch alert 🚨 We're proud to introduce 𝗖𝗶𝗽𝗵𝗲𝗿 𝗕𝗼𝗼𝘀𝘁: Music licensing built for social media. If you're a social media manager ready for great music to boost your engagement, sign-up to our mailing list at ciphermusic.co. Stay tuned for our 𝗳𝗶𝗿𝘀𝘁 𝘀𝗼𝗻𝗴 𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. There's little debate that in the world of content creation, music plays a vital role in connecting brands with audiences. But there’s a growing tension in the industry: - For music creators and rights holders, there's no easy way to license at scale to the 𝘁𝗲𝗻𝘀 𝗼𝗳 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 making content every day - For brands and agencies, songs are currently 𝗳𝗮𝗿 𝘁𝗼𝗼 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 and it's not worth the risk of lawsuits We created Cipher Boost to bridge this gap. This is rethinking Music Licensing - no, really. Cipher Boost was designed with both sides in mind: 🎶 For rights holders: a model that preserves the value of music by ensuring fair compensation, transparency, and total control - 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗲 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗿𝗺𝘀. 💡 For brands: an affordable way to license the most trending songs of the day, today — 𝗢𝗻𝗲 𝗹𝗶𝗰𝗲𝗻𝘀𝗲. 𝗔𝗹𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. How It Works Cipher Boost offers: ✅ A revolving queue of trending tracks from top record labels and publishers. ✅ Pricing tailored for high-volume, fast-turnaround campaigns on social media. ✅ A licensing process that’s one-click, stress-free for everyone involved, and supporting 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 This is about balance—ensuring music remains meaningful and 𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗯𝗲 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝗯𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲. We’re proud to play a role in shaping a better future for music licensing.

🎵 New sync alert! 🎵 The Washington Capitals kicked off the NHL season in style by celebrating their 50th anniversary! Cipher is proud to have supplied "Written in the Stars" by Triple Colossal X Music from 411 Music Group for the season-opening video.

The sports media landscape was very different 5 years ago.. We all remember that summer in 2019 watching Kawhi Leonard's famous game 7 winner for against the Philadelphia 76ers (https://lnkd.in/dYqH36rc), and Damian Lillard's buzzer beater against the Oklahoma City Thunder (https://lnkd.in/d7hCDpU2). Creatives online immortalized those moments by adding iconic Kanye West songs over the clips. But this was before TikTok became the cultural behemoth it is today, and instead we were left with takedown notices that ruined the experience for brands like Complex NTWRK. The NBA couldn't capitalize on this brilliant marketing opportunity. 2/3 of social media users engage with teams and brands more when they use mainstream and trending songs. Teams 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐛𝐮𝐝𝐠𝐞𝐭 to pay for songs and want to grow their online reach. Facilitating syncs would be a true embodiment of "a rising tide lifts all boats" for the music, media, and sports industries. Now, more than ever, we need to let teams sync iconic tracks to their videos, or else their highlights will be lost in the ether and they won't grow their fanbases. This is what Cipher is here to solve.

One of our own, Faris Bseiso, will be speaking at the Tapped Mixer - 03 tomorrow at 8PM at Vig Bar! This event, hosted by Tapped Ai, is a local music-tech networking and founder panel showcasing the NYC startup scene's contributions to creative industries and music technology. RSVP and learn more about the event here: https://lu.ma/724ztwq4