Claim

👀 A big milestone for Claim and some exciting news… We’re thrilled to announce our $12 million Series A led by the amazing team at VMG Partners, with participation from our previous leads at Sequoia Capital and Susa Ventures, as well as our new partners, Lightbank and Metalab. We’re on a mission to fix advertising and brand discovery for the next generation. In our weekly Claim Drops, we enable brands to invest directly in customer acquisition by offering cash back Claims to high-potential new customers and bypass the big advertisers. In short, Claim helps our users discover their new favorite things with friends and be rewarded for it. A few big thank you’s to: 🤝 Our partners at brands like Sweetgreen, Gong cha, and Blank Street Coffee and many others for believing our new vision 👀 Our amazing community of Claimers for supporting us along the journey 💜 Our world-class team for their hard work and dedication Now for the fun parts: we’re growing nationally and hiring! 💼 Interested in helping build the future of social shopping? We’re hiring — reach out to us! 🛍️ Brands looking for the best Gen Z acquisition channel, let’s chat. Get in Claimers, we’re going shopping.

We’re excited to welcome to Charlie Hartzell to the Claim team as Head of Design. Charlie brings an extensive background in design and product management across a broad range of consumer tech products with McKinsey. Charlie excels at translating nuggets of insight into delightful consumer experiences that drive product results. We couldn’t be more thrilled to bring his experience to Claimers. When he’s not cooking up features, you can find Charlie at his local Verve coffee in the mornings and sneaking in Chipotle when he can for lunch.

Our CEO, Sam Obletz, and Head of Marketing, Luke deWilde, sit down with Daniel Murray on The Marketing Millennials podcast to talk all things Gen Z marketing, brand customer acquisition, and... Pokémon? 🤔 Link in the first comment to listen to the full episode.

🤝 New partnership announcement! It’s been a busy year at Claim, so we’re taking a moment to look back and celebrate some of the fantastic partners we’ve teamed up with – starting with a spotlight on Luna Grill. Luna Grill has been redefining Mediterranean dining since 2004, serving up meals made with fresh, non-GMO ingredients, responsibly raised meats, and absolutely no preservatives. From their 8-hour marinated kabobs to freshly made hummus, Luna Grill brings an authentic taste of the Mediterranean to every dish. 🥗 We’re proud to have Luna Grill on Claim, helping our Gen Z community discover and enjoy food that’s as wholesome as it is delicious. Here’s to making better food choices, together! #GenZ #SocialCommerce #BenefitsWithFriends

Yesterday, we launched Claim at The Ohio State University. Today, we'll cross our first 1,000 Buckeye users. Shoutout to our incredible growth team (Caroline Jung, Namirah Q., and Jean Pan) for building an incredible growth engine that's helping us take over campuses across the country 📈. More on that topic another day but for now, I'm more fired up about back-to-school than any year I was a student!

Ever wonder what it feels like to sip on tea fit for royalty? Introducing Gong cha, the global bubble tea sensation known for its premium quality and innovative flavors, now available on Claim. 🌿 Founded in 2006 in Kaohsiung, Taiwan, Gong cha, meaning “tribute tea for the emperor,” has expanded to over 2,000 locations in 23 countries. The brand is celebrated for its fresh tea, sourced from the finest estates in Taiwan, and its signature Milk Foam, a creamy, sweet, and savory delight crafted with the highest quality ingredients. 👑 Gong cha's philosophy centers around inspiring the human spirit and creating happiness in every cup. And, by partnering with Claim, Gong cha Global will reach a highly engaged network of college students and Gen Z consumers who value quality and creativity in their beverage choices. 🌏 We're excited to bring Gong cha's delicious and innovative teas to a broader audience. Here’s to brewing happiness together! ☕ ✨ #GenZ #SocialCommerce #BenefitsWithFriends

Ready for a sweet treat? Introducing Chip City, the gourmet cookie chain bringing ooey-gooey goodness, now available on Claim! 🍪 Founded in Astoria, Queens, Chip City began as a hobby between two childhood friends and has since grown into a beloved brand with 40 locations across New York, New Jersey, Connecticut, Maryland, Virginia, Illinois, and Florida. 🗽 Known for their rotating weekly flavors and decadent, oversized cookies, Chip City is a cookie lover's dream come true. From classic Chocolate Chip to adventurous options like Nutella Sea Salt, Fluffernutter, and the fan-favorite S’mores, there's always something new and delicious to try. 😍 We're excited to leverage Claim's massive reach among Gen Z and our highly engaged network of college students to bring Chip City's mouthwatering cookies to more people than ever before. Let's get baking! 💕 #GenZ #SocialCommerce #BenefitsWithFriends

Gen Z was supposed to kill movie theaters. Our data tells a different story. Our analysis from thousands of Claim users says they're seeing more movies in theaters than ever since "Barbenheimer" last summer. I wrote about how theater chains like AMC Theatres are drawing Gen Z back for films like Challengers and Inside Out 2.

🎬 Blockbuster Season is here and Gen Zers on Claim are back in theaters. Four takeaways on how AMC has capitalized post-"Barbenheimer": 1. 💖 💣 The “Barbenheimer” effect is real: 𝗔𝗠𝗖 𝗧𝗵𝗲𝗮𝘁𝗲𝗿𝘀 𝗶𝘀 𝘂𝗽 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟰𝟭% 𝘀𝗶𝗻𝗰𝗲 𝗕𝗮𝗿𝗯𝗲𝗻𝗵𝗲𝗶𝗺𝗲𝗿’𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝗹𝗮𝘀𝘁 𝗝𝘂𝗹𝘆 𝗼𝗻 𝗼𝘂𝗿 𝗚𝗲𝗻 𝗭 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗱𝗲𝘅. Our index blends Claim users’ total transactions, average spend, and brand penetration to compare brands. Interestingly, AMC's competitors are largely flat year-over-year despite nearly identical film lineups. This rise defies the ~87% drop in their share price in public markets during this time, but some things are working:     2. 🎟️ Value & loyalty wins: 𝗔𝗠𝗖 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗿𝗲𝗽𝗲𝗮𝘁 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗮𝗺𝗼𝗻𝗴 𝗶𝘁𝘀 𝗽𝗲𝗲𝗿𝘀. They have clearly focused on rewarding loyalty with value - a key selling point for Gen Z. Much like an airline, AMC’s Stubs subscription offering gives subscribers perks like 12 movies per month, free concession upgrades, and programs like Discount Tuesdays.     3. 🎤 New experiences driving visits: Another reason Gen Z keeps coming back is 𝗔𝗠𝗖'𝘀 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗼𝘃𝗶𝗲 𝘁𝗶𝗰𝗸𝗲𝘁𝘀. For example, it was the exclusive distributor of Gen Z royalty Taylor Swift’s Eras Tour film last October, setting single-day box office records. It also saw success with Billie Eilish’s album listening event in May.     4. 🍿 Collectibles: Finally, AMC has led the pack on an unexpected hit among Gen Z: collectible popcorn vessels. Dune 2’s release was accompanied by the viral Sandworm popcorn buckets that were joked about on SNL while Barbie’s launch featured 25,000 sold-out special edition pink Corvettes sold at $34.99 a pop. It’s a smart approach and a proven tactic: 𝘁𝗿𝗮𝗱𝗶𝗻𝗴 𝗰𝗮𝗿𝗱𝘀 𝘄𝗲𝗿𝗲 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘇𝗲𝗱 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗴𝘂𝗺, 𝗯𝗼𝗯𝗯𝗹𝗲𝗵𝗲𝗮𝗱𝘀 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗯𝗮𝘀𝗲𝗯𝗮𝗹𝗹 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 - 𝘄𝗵𝘆 𝗻𝗼𝘁 𝗽𝗼𝗽𝗰𝗼𝗿𝗻 𝗯𝘂𝗰𝗸𝗲𝘁𝘀 𝗳𝗼𝗿 𝗺𝗼𝘃𝗶𝗲 𝘁𝗶𝗰𝗸𝗲𝘁𝘀? On a personal note, Sony recently acquired my regular theater chain, Alamo Drafthouse Cinema, in a bid to continue its own unique experiential suite of offerings. I love Alamo’s artful quirks and sit-down dinner experience in-theater, plus its focus on community. I’m excited to see how these chains can continue to learn from one another and keep the moviegoing experience enduring and innovative. 🔍 What did I miss? How will AMC's competitors respond? 📊 Follow me for more insights on Gen Z culture and spending habits. 📈 Marketers, if you’re interested in how Claim can help your business reach college students and Gen Z across the country, let’s chat.

We're on a mission to help Gen Z save money while discovering new things with friends every week. Introducing Streaks: the new way we're rewarding our most loyal Claimers. With Streaks, we can offer the best Claims to our users most likely to convert. The higher the streak, the rarer the Claim. 🔥 🔥 🔥