Clear Print

Brand managers, designers, and buyers for health and beauty companies - take advantage of our 43 years of unit carton experience. In Strategies for Buyers of Folding Carton Packaging (Unit Cartons) we look at some of the best ways to get the highest return on your packaging budget. ☑️ Important things to consider about materials and design ☑️ 7 end-user factors that affect unit carton performance ☑️ An example of an optimized unit carton buying process. #packaging #unitcartons #cosmetics #healthandbeauty #brandmanagers #foldingcartons Read the article ⏩ https://lnkd.in/ePtVfSPi

In 44 years of getting cosmetics and personal care products to catch the consumer's eye, we've identified 7 key elements for product labels. For example, the correct visual hierarchy might not happen because the designer thinks a different arrangement is more visually appealing. Yet a scientific study showed that claims about new or distinctive product attributes should be placed in a central position on a label, near the ingredients...even if this means a smaller claim surface area. Moving critical information to “non-central” positions on the label—no matter if they were made larger—elicited less attention and less positive emotional response. We go into more detail on this and on the following areas in From Eye-Catching to Action-Inducing: The Psychology of Effective Label Design ☑️ Color and emotion ☑️ Brand identity vs the right colors ☑️ Imagery and visual hierarchy ☑️ Typography ☑️ Label substrates and finishes ☑️ Label shapes and sizes ☑️ Ever-changing compliance requirements #cosmeticslabels #personalcareproducts #packaging #labeling #cosmetics Read the article here ➤ https://lnkd.in/e_Y5BPcf

Creating labels that not only capture attention but also foster brand recognition is something of an art. In The Art of Designing Product Labels for Maximum Brand Recognition, we look at: ☑️ 5 elements of an effective label design for branding ☑️ Adjusting brand elements to compensate for different sizes and shapes of bottles, jars, and components ☑️ How design trends can affect your brand elements ☑️ Testing and feedback - the key to keeping it affordable ☑️ Print production effects on brand elements #ProductLabels #packaging #print #labels #branding https://lnkd.in/emnKdKx5

From Concept to Shelf: Tips for Designing Product Labels That Sell A well-designed label can make all the difference between a product that flies off the shelves and one that collects dust. But designing a label that sells isn’t just about creating something pretty; it’s about crafting a strategic message that resonates with your target audience. In this article, we discuss the sometimes hidden ways various label elements affect your target audience: ☑️ Color ☑️ Typography and font selection ☑️ Branding ☑️ Legal requirements ☑️ The best print production methods The link is in the first comment below. #labelprinting #packaging #labels #graphicdesign

Different Types of Product Labels – How and When to Use Them [Checklist] When you look at the many types of product labels available, how does a company pick one that gives them the best ROI? In this article we look at: ► 5 main categories of product labels and when to use them ► Functional design aspects that affect label choice ► A Label Checklist - choosing the best type of custom label for any given product #productlabel #labels #print #packaging https://lnkd.in/eTKfVpaE

A Product Packaging Component That Gets Up to 3X the ROI of Ad Campaigns This under-used product packaging element delivers up to 3 times the ROI of normal advertising campaigns. It's also eco-friendly and doesn't break the print packaging budget. In this video we answer these questions... ☑️ What exactly are custom packaging inserts and how do they actually help to sell more product? ☑️ What materials can I use for this without exceeding my print and packaging budget? ☑️ What will our eco-conscious customers think about doing this with our packaging? ☑️ Will this hurt our brand's sustainability initiative? Get more in-depth info at Custom Packaging Inserts for Better Brand Appeal and Product Protection Link is in the first comment below. #packaging #printpackaging #print #unitcartons #foldingcarton

Reasons to Customize Packaging Inserts The space inside a box can be just as valuable as the outside. These statistics give brands compelling reasons to give custom package inserts a serious market test. ☑️ Packaging design and personalization can yield a far greater ROI than normal advertising campaigns. Some brand consultants estimate that effective packaging design can exceed the impact of up to three advertising campaigns and more than eight promotional cycles. ☑️ Investing in sophisticated, personalized luxury packaging is imperative for businesses in the premium goods market, as their customers value not just product quality but also the packaging experience. ☑️ Personalization and customization through unique colors, designs, prints and logos on packaging help strengthen brand recall and make products more attractive to consumers. ☑️ 72% of American consumers say their purchasing decisions are influenced by packaging design. ☑️ 71% of consumers are more likely to buy brands that use paper and cardboard packaging. ☑️ Advanced personalization efforts can drive over 200% ROI for brands according to a study by KO Marketing. More on the best ways to implement custom inserts in this recent article. (Plus sources for our statistics.) Link in the first comment below. #packaging #unitcartons #foldingcartons #print #packaginginserts

Why Seasonal Product Labels Are a Must-Have Are you missing out on a huge opportunity to connect with your customers and increase sales? Seasonal labels can help you tap into the emotions and expectations of each season and holiday, setting your product apart from the competition. 🌟 But which types of labels work best for each season? Our latest article reveals the top label designs and materials for spring, summer, autumn, and winter. 💡 Helpful tip: Use colors and imagery that reflect the spirit and feelings of each season to evoke emotions and create a connection with your customers. 👉 Click the link in the first comment below for more on giving product labels a seasonal makeover that boosts sales. #SeasonalLabels #ProductMarketing #PackagingDesign #labels #packaging

The Latest Sustainable Product Packaging Strategies for eCommerce and Retail Brands The shift to online shopping has led to a surge in packaging demand, but it's also created an opportunity to rethink our packaging strategies. 🌈 This recent article explores the latest sustainable packaging trends and innovations that can help your brand reduce its environmental impact...which is at the top of consumer's minds. From FSC-certified paperboard to vegetable-based inks, we're sharing our top tips for making your packaging more eco-friendly. Eco Tip 🌎 Consider using alternative inks, such as vegetable-based inks, to reduce your packaging's environmental impact. Combine that with recycled paperboards to multiply the effect. Read the full article for more details and practical tips. Link is in the first comment below. #SustainablePackaging #PackagingInnovation #Ecommerce #Retail #packaging #print

Sustainable Marketing Can Save You Money (and Help the Planet) 🌎 Business owners: did you know that sustainable marketing practices can not only reduce your environmental footprint, but can save money on marketing costs? 🌟 In this article, we explore the benefits of sustainable packaging and marketing strategies, from digital printing to recycling initiatives. 💡 One key takeaway: by choosing eco-friendly papers and inks, you can reduce waste and minimize environmental harm while also enhancing your brand's reputation as you meet the growing demand for eco-friendly practices. Click through to learn more and start making a positive impact on the environment and the bottom line. Link is in the first comment below. #SustainableMarketing #GreenInitiatives #EcoConscious #PrintMarketing