Cleeng

Struggling to understand why subscribers churn? Not sure which features keep them engaged? Wondering if your pricing strategy is working? Subscription businesses thrive on recurring revenue, but without the right insights, it’s hard to know what’s driving growth—or holding it back. That’s where subscription analytics makes all the difference. ✅ Understand subscriber behavior & engagement What content, features, or plans keep subscribers coming back? Analytics helps you identify what works so you can optimize engagement and retention. ⚠️ Spot churn risks before it’s too late Cancellations don’t happen out of nowhere. By tracking engagement trends, support interactions, and early warning signs, you can take proactive steps to keep subscribers on board. 📈 Forecast revenue & performance With predictive analytics, you can anticipate revenue trends, track customer lifetime value, and adjust your strategy based on real-time data. 💰 Optimize pricing & plans Are your pricing tiers aligned with customer needs? Subscription analytics helps fine-tune pricing models, introduce new plans, and retire underperforming ones—maximizing both value and revenue. The good news? You don’t need a massive data team to get these insights. With Cleeng's ChurnIQ’s dashboards and analytics, subscription businesses can make smarter, data-driven decisions—without the complexity. Want to see how? Read our latest blog! ➡️ https://lnkd.in/dYqXbSqM #SubscriptionAnalytics #ChurnPrevention #D2Csubscriptions

Our CRO, Alexis Gaï, recently joined Tracy Swedlow to discuss how Cleeng meets the global needs of subscription businesses. From full flexibility in payment methods to seamless integrations with any payment platform, Alexis shares how we help clients choose the right payment strategies to maximize conversions. ⤵️

Many subscription businesses rely on in-app payments, but they come with up to 30% transaction fees, limited control over checkout experiences, and restrictions on customer interactions. Web payments unlock more flexibility and higher revenue retention: ✅ Lower fees—keep up to 25% more recurring revenue ✅ Full control over checkout, analytics & risk management ✅ Support for local payment methods & multiple currencies ✅ Direct customer relationships & personalized retention strategies By shifting to web payments, you take control of your subscriptions while offering a seamless, customized payment experience. Want to see how? 👉 Swipe through our carousel to learn more or head to the full article (link in comments). #Cleeng #DigitalSubscriptions #InAppPayments

Another edition of Heart of Streamland! Huge thanks to everyone who showed up despite the rainy Los Angeles weather. #HeartOfStreamland

📺 Streaming vs. social media: competing—or just different? In the latest Retention Zone episode hosted by Carlo De Marchis, streaming consultant Jeffrey Gilbert poses a fascinating question: “What is TV right now?” Jeffrey describes the contrast in how he feels about watching different types of content: 📣 “When I watch YouTube, I feel like I’ve wasted time. When I watch Netflix, I feel like I’ve spent time.” This highlights a growing challenge for streaming platforms: consumer attention is more fragmented than ever. Are platforms like YouTube and TikTok just distractions, or are they real competition for subscription-based streaming services? Our CEO, Gilles Domartini, recently pointed out that Netflix isn’t just competing with other streamers—it’s competing with Instagram, TikTok, and YouTube. The fight isn’t just about content, but about time, engagement, and perceived value. Social platforms thrive on short-form, passive consumption, while streaming is built on deeper, more intentional engagement. But as attention spans shrink and content discovery becomes harder, streaming services need smarter ways to keep subscribers engaged—and that’s where Cleeng comes in. From churn prevention to personalized subscriber journeys, Cleeng helps D2C subscription providers optimize retention in a competitive, evolving landscape. Watch the full episode and share your thoughts! 👇 (link in comments) If you're interested in how Cleeng can help, check out our demo hub—link in comments. #RetentionZone #Netflix #DigitalSubscriptions

Have you booked your spot for this edition of Heart of Streamland? 📆 It’s back this Wednesday in Culver City, LA at 4 PM, bringing together some of the best minds in the online video industry! Great conversations, new connections, and plenty of industry insights—this is the place to be if you're in the streaming space. See you there! 😉

Big things went down in Poznań! 🇵🇱 Last week, our team rocked a Hackathon full of bold ideas and prototypes. The energy was amazing—you could feel the team spirit as #Cleengers came together to tackle challenges, explore AI-powered solutions, and find creative ways to innovate. Way to go, team! 💻✨

Should your digital subscription business opt for a Merchant Of Record? Let's talk about why the answer is YES! 😉 Managing taxes, compliance, and global payments can be complex and overwhelming for many subscription businesses. That’s where Cleeng comes in. As your Merchant of Record, we simplify these challenges, allowing you to focus on scaling your business. Here’s how we help: 📕 Tax compliance and liability management 🌍 Payment processing across borders  👩⚖️ Fraud prevention and risk mitigation 📉 Simplified operations and reduced overhead ☑️ Enhanced customer experience See the full carousel for details on how MoR can transform your digital subscription business—and visit our blog to explore more (link in comments). #DigitalSubscriptions #MerchantOfRecord #Cleeng

🚨 2 in 3 new subscribers churn within 12 months—streaming services can’t afford to ignore this 🚨 In this episode of Retention Zone, Carlo De Marchis and our CEO, Gilles Domartini, tackle the churn crisis head-on. Key takeaways from this week's episode: 🔥 Why retention matters: subscriber growth means little without strategies to sustain long-term engagement. 🤔 Ad-supported vs. Premium models: which one builds stronger customer loyalty and drives consistent revenue? ⚔️ The rise of social media: TikTok generated $63B—nearly doubling Netflix and YouTube's numbers. Are streaming services losing their edge? For answers to these questions and more industry insights, watch the full video. 👉 https://lnkd.in/dt_uFGXy #RetentionZone #Cleeng #DigitalSubscriptions

Every subscription business faces the challenge of losing subscribers. But did you know that winning them back can be more cost-effective than acquiring new customers? Not only that, but a strong win-back campaign can strengthen customer loyalty and help uncover valuable insights to improve your service. 📈 In our latest blog post, we explore: ✅ Why lapsed subscribers leave—and how to understand their pain points. ✅ Proven techniques for re-engaging lost customers, from personalized offers to showcasing new features. ✅ Real-life examples of win-back campaigns that work. 🚀 If you're ready to reduce churn, boost revenue, and turn lost subscribers into loyal advocates, this post is for you. 😉 Read the full blog here ➡️ https://lnkd.in/dmcMagkY #Cleeng #DigitalSubscriptions #WinBackCampaigns