Clickvoyant (Techstars '22)

Clickvoyant (Techstars '22)

Technology, Information and Internet

Fort Collins, Colorado 1,369 followers

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Decisions made from dashboards are no better than a random guess.

Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
Fort Collins, Colorado
Type
Privately Held
Founded
2014
Specialties
eCommerce, Google Analytics, SAAS, KPIs, Digital Analytics, Marketing Analytics, Predictive Analytics, and digital marketing

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Employees at Clickvoyant (Techstars '22)

Updates

  • Are you ready to take your Google Analytics 4 skills to the next level and truly understand your e-commerce customers? Digital marketing expert and (our very own) startup founder Mia Umanos leads you through actionable steps to visualize, plan, and execute a comprehensive strategy to realize growth and profitability in the GA4 landscape. ● Set up a seamless transition - migration without the pain ● Incorporate Customer Empathy - Mia’s signature approach to understanding your most important relationships ● Plan for Data Integrity - master key platform features ● Adapt strategically - re-shape your strategies and adopt best practices Registration is free and required. #ecommerce #ga4 #freewebinar #digitalanalytics #dataanalytics https://lnkd.in/gsZ-5Scn

    Mastering GA4 with Mia Umanos | How Women Lead

    Mastering GA4 with Mia Umanos | How Women Lead

    howwomenlead.com

  • View profile for Mia Umanos, graphic

    Building AI Agent for marketing analytics. Techstars | Tory Burch Foundation | WLDA | Google Analytics 4 Whisperer

    Your sales are down year-over-year (YOY), and the industry trend isn't looking great... Time to panic buy more ads? WRONG. When everyone else is scrambling for ad space, those costs skyrocket. Instead, get strategic to maximize the impact of your marketing dollars. Deep dive into your customer data. Who are they really? What motivates them? What are their pain points? Experiment relentlessly on your website. Test different layouts, offers, and messaging that resonate specifically with YOUR ideal buyer. Here's why this is crucial: By increasing conversions from your existing traffic, you'll be squeezing way more revenue out of every ad dollar spent. I'm teaching how to systematically learn about your customers and improve your conversion rates with better customer empathy next week. Sign up at the link in the comments. #ecommerceoptimization

  • What a great value to take into the 2nd quarter.

    View profile for Mia Umanos, graphic

    Building AI Agent for marketing analytics. Techstars | Tory Burch Foundation | WLDA | Google Analytics 4 Whisperer

    Based on follow up questions from my GA4 course, I put together this new CRO Bootcamp. Anyone who comments on this post can get a guest spot. Here's what to expect: Understanding CRO Fundamentals What is Conversion Rate Optimization? Key CRO concepts and terminology The CRO process: An overview Hypothesis Research Identifying and understanding your audience Tools and techniques for qualitative and quantitative research Crafting effective CRO hypotheses Group Activity: Brainstorm and develop a CRO hypothesis for a given scenario Day 2 Designing and Implementing Tests Overview of A/B testing and methods to deployment Designing your test: selecting elements and variations Implementing your test: tools and best practices. Shoplift demo. Group Activity: Design a test based on the earlier hypothesis Test Analysis and Learning Analyzing test results: Using Google Analytics 4 to get deep into what happened. Learning from tests: Interpreting data and making decisions Case Studies: Examples of successful and unsuccessful tests Group Activity: Analyze mock test data and decide on next steps Day 3  Program Management and Scaling CRO Efforts Building and managing a CRO team Tools and technologies for CRO program management Strategies for scaling CRO efforts across an organization Developing a continuous improvement culture #cro #googleanalytics

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