“..The real challenge isn’t just where the content lives, but how advertisers keep campaigns running efficiently across shifting platforms. As fragmentation accelerates, insights across systems become the best strategy for brands to cover all their bases. If your infrastructure is built for flexibility, it doesn’t matter where the game is playing—you’re ready" - Oz Etzioni Great coverage of the latest sports/streaming shift by William Bradley ADWEEK #MLB #ESPN #CTV
Last week, ESPN and Major League Baseball (MLB) confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal—which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and a wild-card postseason series, among other content—will now end after the 2025 season. https://adweek.it/3QxRrMr