CMSWire

The FTC’s new Click to Cancel rule is shaking up subscriptions. Scott Clark dives into how this game-changing rule simplifies cancellations, demands transparency, and could rebuild trust in the subscription economy. Are businesses ready? Find out. https://lnkd.in/eW8xseDf Michael Podolsky of PissedConsumer #CustomerExperience #FTC

AI isn’t replacing contact center agents, it’s empowering them. NICE shares 6 ways AI can boost agent productivity, from real-time guidance to auto summaries, improving both employee experience and CSAT. https://lnkd.in/ebAwkExU #AI #ContactCenter #SponsoredContent

AI, humor, and social impact ruled 2024's most brilliant marketing campaigns. From Michael Cera's quirky CeraVe collab to McDonald’s AI-powered personalization and the groundbreaking SightWalks initiative, Scott Clark dives into the creativity reshaping consumer connections. https://lnkd.in/e8t2uS3K #MarketingTrends

AI isn’t just a tool—it’s a game-changer for creativity, ethics, and efficiency (when done right). Dom Nicastro dives into how brands like YETI and Siteimprove are navigating the hype vs. reality at Optimizely’s Opticon in San Antonio. https://lnkd.in/eNNtYRRk #DigitalExperience #AI

CMSWire Editor-in-Chief Dom Nicastro traveled to the Lone Star state for Optimizely's Opticon conference to get the latest product innovations in the DXP space. And, naturally, he posed the AI question in the technology showcase room. Where will we see the biggest wins in 2025. Weighing in from JW Marriott San Antonio Hill Country Resort & Spa in San Antonio: Steven Cassin of UNRVLD Mike Kovach and Matthew Damon of Whereoware Paul Collins of Arke Kelly Noah of Rightpoint Laura Thatcher of Nishtech Cedric A. Billings of Quantum Metric

Silicon Valley Bank is turning its comeback story into an AI-powered revolution. CMSWire EIC Dom Nicastro dives into how the bank leverages AI to rebuild trust, cut costs, and redefine marketing—proving innovation is at its core. https://lnkd.in/evG-_BMt #AI #Innovation | Gaita Marie Mompoint

Budgets tight? CMSWire Contributor Ian Truscott dives into how marketers can "achieve more by doing less" with the YAGNI principle (You Ain’t Gonna Need It). Streamline tasks, embrace AI wisely, and focus on what truly matters to boost ROI. Discover how to market smarter, not harder. https://lnkd.in/ecydGfpH Rockstar CMO | #DigitalMarketing #AI

AI is revolutionizing customer service, transforming chatbots into savvy digital guides. CMSWire Contributor Scott K. Wilder explains how these modern-day cartographers adapt, personalize, and streamline every step of the customer journey, cutting costs and frustration. https://lnkd.in/eFbQs7gR #CustomerExperience #AI

The companies with the most effective Customer Success practices have embedded it deep into their culture. But achieving this level of integration is no easy feat. Watch today’s Beyond the Call 📞 featuring Melissa Henley, CCO at KeyShot and CMSWire’s Contributor of the Year for 2023 🎉 CMSWire EIC Dom Nicastro explores how she and her team: ▪️Institutionalizes a customer-first mindset across the company ▪️Maintains continuous engagement with customers ▪️Measures success on a comprehensive level, beyond churn Watch the full episode here: https://lnkd.in/epS83gkb

Struggling to get subject matter experts (SMEs) to collaborate on content? CMSWire Contributor Don Knapp shares smart strategies to make it easier, from repurposing SME work to offering rewards that motivate. Build better partnerships and unlock game-changing insights. https://lnkd.in/e7z9v2D7 #ContentMarketing #B2B