Cognito

Happy Thanksgiving! Here are some highlights from our pot-luck lunches in our New York and London offices. We all enjoyed some traditional and not-so-traditional fare – and spent the afternoon fighting off the urge to nap.

Timing is everything on LinkedIn. Jasmine Hwang says you need to find out when your audience is online. For no matter how groundbreaking the content, post it at the wrong time and no one will see it. https://bit.ly/49bN5U4

The numbers don’t lie – Hong Kong is bouncing back. The city hosted more than 350 financial events this year, finally shaking off the pandemic. Karen Lee, who has worked there as a reporter and now in comms, filed this report on the city’s shifting business dynamics: https://bit.ly/3AZixIl

Sibos went to China for the first time this year. So did Hannah Polson. In between trying new food, she saw just how different banking, payment and fintech is in the world’s largest consumer market. Here she files a report from Beijing, telling how some of the most eye-opening stories and trends will impact East Asia and beyond. https://bit.ly/4fD3R0H

Our teams in London and New York are taking part in Movember by growing moustaches to raise awareness for men's health issues. We’re mid-way through the month and the Cognito “mo” game is already strong. Whether you can grow a moustache or not – donate to our team here. https://bit.ly/3YVgGMx #Movember #Health

Here’s everything you need to know about the first week of COP29, from Charlie Morrow and the Sustainability Team: • Delegates are working on the New Collective Quantified Goal for climate finance, but they have not made any major breakthroughs yet. • Authorities approved new carbon market regulations, but some worry the rushed process may have damaged trust • Development banks and private companies pledged to increase climate funding, with businesses committing $65 billion annually. • Despite political uncertainty and concerns about a second Trump presidency, many believe America can still quietly advance climate action. Our weekly newsletter sifts through all the news coming out of COP29 so you don’t have to – contact sustainability@cognitomedia.com to sign up.

Andrew Marshall’s pandemic-era screed against double chins and unflattering lighting went semi-viral. Now, well into the perma-hybrid era, he’s wondering if it even matters anymore. Spoiler alert – it does. https://bit.ly/3O45l7R

We won Gold ‘Agency of the Year’ at last night’s prestigious Communicate magazine Corporate & Finance Awards!      We’re proud to be recognised for the work we do creating impactful corporate communications campaigns.        Our team had a fantastic evening celebrating at the ceremony. Tom Coombes Yvonne Maher Charles Ansdell Emmaline Windeler Varuna Rungusumy Jessica Bromham Jon Schubin Greg Noble Emma Knapp Martin Wilkins #CFAwards #comms #marketing #financialservices

Finding the right PR agency, Scott Schuberg argues, is a lot like dating. You’re trying to find out the truth – not simply what someone thinks you want to hear. A veteran buyer and seller, Scott here lays out the foundations of success can be ‘co-created’ at the beginning of a relationship. https://bit.ly/4etFLns

Charlie Morrow three years ago decided to turn his interest in sustainability into a full-time area of focus. We asked him to compare what’s shifted as part of our series revisiting pieces from our content archive. Just days away from #COP29, there’s far more scrutiny even as investing in clean energy and finance has continued to grow. Here he talks about maintaining a balance between mollifying critics and being true to a company’s vision. https://bit.ly/40FtDwK