Collectively

With the help of Intuit QuickBooks, we were thrilled to celebrate these small business owners’ success—bringing their entrepreneurial journeys to life on a Times Square billboard! Joe Sasto, founder of Tantos!, went from tracking receipts to seeing his brand on the biggest stage, with QuickBooks supporting him every step of the way. Julissa Prado, founder of Rizos Curls, built her business from the ground up with her family. After eight years of hard work, she’s now seeing her brand shine in Times Square. Moments like these are why we love what we do. And yes—our team had a fun day going to see the billboards in person! #SmallBizSpotlight #CreatorsInBusiness #EntrepreneurLife #TimesSquare #BusinessGrowth #QuickBooks #Collectively

📢 Influencer marketing isn’t going anywhere. With or without TikTok, influencer marketing remains a powerhouse channel—because it thrives where audiences actually spend their time. In a recent conversation with MarTech, our Chief Innovation Officer, Natalie Silverstein, traced the evolution of influencer marketing from the early days of blogging to today’s short-form video dominance. But one thing has stayed constant: Authenticity, personality, and reputation drive impact. And it’s not just for B2C. B2B brands are tapping into influencer marketing in a big way—leveraging trusted voices to build credibility and engagement across LinkedIn, YouTube, and beyond. The landscape is shifting creators are here to stay. 🔗 Watch the full conversation here: https://lnkd.in/gPwhj9Cj #InfluencerMarketing #MarketingStrategy #CreatorEconomy #Collectively

Ryan Stern, Collectively's CEO, was recently featured in The Wall Street Journal, discussing Meta's new Community Notes system and its potential impact on influencer marketing. Meta’s shift from fact-checking to a crowd-sourced annotation system for organic posts has raised questions about how brands and creators will navigate the changes. While paid ads are exempt from Community Notes, organic posts—including influencer-sponsored content—could be flagged, introducing new risks for marketers. As the system rolls out, many are considering how this might reshape campaign strategies. Read more here: https://lnkd.in/grYE2QaT

Natalie Silverstein, Collectively's Chief Innovation Officer, was recently quoted in a Digiday article about how marketers are navigating TikTok's uncertain future. “Some are acting as if a ban is still in place, while others are reinstating all content plans.” The main takeaway? Flexibility is key. As TikTok's future remains uncertain, many brands are preparing contingency plans, diversifying platforms, and focusing on adaptability to ensure campaign success no matter what comes next. Read the full article here: https://lnkd.in/gskyXWas 

Generative AI is already transforming creators' workflows and content creation. We recently surveyed 192 creators to understand how generative AI and AI avatars are shaping their processes and opportunities. From planning and ideation to exploring the untapped potential of AI avatars, creators are experimenting with new tools and finding innovative ways to collaborate with brands. The results reveal not only growing interest but also important conversations around creative control, compensation, and the future of passive content creation. Read about the survey results here: https://lnkd.in/gDCxS94v

Collectively’s research on generative AI has been featured in MediaPost’s Performance Marketing Insider! Our recent survey of 192 creators sheds light on how generative AI (GAI) is revolutionizing content creation. From strategy to video editing, creators are embracing GAI tools to elevate their work. 💡 Key findings from our survey include: - GAI adoption: 56.8% of surveyed creators use GAI for strategy and planning, with 22.6% leveraging it for video editing. - AI avatars: Nearly 40% of creators expressed interest in this emerging trend, with 23.2% being very interested. - Popular tools: ChatGPT leads for ideation, while CapCut, Canva, and MidJourney are leveraged for specialized tasks. Generative AI is opening up new possibilities for creators and brands to collaborate and innovate. Read the full article here: https://lnkd.in/gzQv78hH

Instagram is rolling out Trial Reels, a new tool that allows creators to test content with non-followers before sharing it with their audience. This new feature makes experimenting with new ideas and formats easier, providing engagement insights within 24 hours. If a reel performs well, creators can share it with their followers manually or automatically. For brands and creators, Trial Reels provide an opportunity to experiment, refine creative direction, and fine-tune messaging—all before going live. This means stronger campaigns, better engagement, and more authentic storytelling. At Collectively, we’re excited to see how this new tool will drive agility and innovation in creator-brand partnerships. https://lnkd.in/de2vPiHh

We're #hiring at Collectively! 📍 About the Team The Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions. We’re hiring for two key roles: - Senior Manager, Client Strategy: Drive innovative, results-focused strategies and play a critical role in client success. - Account & Strategy Director, Client Strategy: Lead client relationships, oversee strategy development, and mentor a high-performing team. ⭐️ What You'll Love About Us - A remote-first work environment that prioritizes flexibility while fostering connection. - A company culture that’s positive, collaborative, and full of energy—where peers support and inspire one another. - A commitment to your well-being through our benefits packages and encouragement to take the time you need to recharge. - A commitment to fostering a diverse, inclusive and equitable workplace where everyone feels a sense of belonging. - Opportunities to work with the world’s leading brands on exciting and innovative campaigns. Let’s make an impact together! 🚀 Apply now and help us set the bar for creator marketing excellence ✨ #hiring #influencermarketing #creatormarketing

Collectively is excited to celebrate the incredible work of Mujahed Almalki as part of our Gen AI Creator Residency Program! In a recent AI masterclass, Mujahed shared a step-by-step tutorial on building a hypothetical clothing brand from the ground up. He brought to life ATLAS, a conceptual retro streetwear campaign inspired by Marrakech culture, blending modern aesthetics with heritage. The Brandtech Group Gen AI Creator Residency Program brings together visionary creators to explore the transformative potential of generative AI in content creation. Through workshops and masterclasses the program aims to spark innovation and push the boundaries of what’s possible in modern storytelling. Check out Sard for more AI-driven visual storytelling from Mujahed and stay tuned for more from our other residents!

From meme-driven storytelling to subcultures reshaping mainstream culture, marketing in 2024 has been anything but predictable. This Digiday article highlights how today’s brands must navigate a shifting landscape where online and offline experiences blend into one reality. Collectively’s Chief Innovation Officer, Natalie Silverstein, was quoted in the piece, underscoring how cultural fluency and adaptability are now essential to staying relevant. Read the full article here https://lnkd.in/gTeQnhCw