Comcast Advertising

Just over half of advertisers now call addressable TV a “must-buy” – up from 35% last year – and 63% say it played a role in their 2024-2025 upfront negotiations. Head over to AdExchanger to read more about some of the biggest trends in addressable advertising that were discussed at the recent Go Addressable Summit in NYC.

What a day! Larry Allen kicked off the fourth annual Go Addressable Summit with the latest findings that illustrate the steady growth of addressable advertising and the impact it will have in 2025. Here are the three takeaways every advertiser should know: 👉53% of advertisers now consider addressable a must-buy 👉64% of advertisers who haven’t used addressable before plan to start in 2025 👉63% of advertisers say addressable played a role in their upfront negotiations #GoAddressable

For the third consecutive year, Comcast NBCUniversal is proud to be recognized as the nation’s top telecom company and a top-three employer in Military Times’ “Best for Vets” rankings. We’re also excited to be named a Top 10 Military Friendly® Spouse Employer for the first time! This honor is a testament to our commitment to supporting veterans and their families. Thank you to our military-connected employees for their service and dedication! Learn more: https://comca.st/4fyF6SS #MilitaryFamilyMonth

As part of an exciting lineup of speakers at the Go Addressable Summit on November 20th, Melanie Hamilton will sit down with Erin Echter PhD from Genentech Vabysmo and Adam Arnegger from Wavemaker US for a conversation about DTC Pharma’s early adoption of data-driven, addressable solutions that deliver insights into both existing and new customers. See the full agenda and RSVP: https://lnkd.in/g7-jJgq3 #GoAddressable

Comcast Advertising's Women in Leadership (WIL) program is an intensive seven-month journey of education and mentorship for rising leaders at our company. Each year, this program empowers a select group of incredible women by helping them grow and excel at management and executive levels. Join us in a big round of applause for the 2024 cohort that recently graduated from this year's program: Kristina Benigno, Kelly Blasco, Michelle Shank Boczonadi, Andrea Busch, Malia Chiang, Kirsten Cieslar, Margi Dubal, Elissa Fitzgerald, Xiaofei Gao, Stacy Griffin, Eunji Han, Eileen Hwang, Erica Lane, Beth Laurie, Varuni Mishra, Karina Payton, Ambika Sahni, Ashley Scotland (Bahner), Alyse Stemm, Cait Sullivan, Mary Tuck, and Julia Zangwill! Here’s to your incredible dedication and future success!

On this #VeteransDay, we salute the heroes among us. Thank you for your service, dedication, and sacrifice.

As part of Comcast NBCUniversal, we are committed to supporting our military community, employees, and spouses inspired by our founder, U.S. Navy veteran Ralph Roberts. A few ways we show up for our military community: ⭐ 21,000+ veterans, National Guard, reserve service members, and military spouses hired since 2015 across Comcast NBCUniversal ⭐ 9,000+ employees in our Veterans Network ERG ⭐ Recognized as the #1 employer in our industry for veterans by Military Times in 2023 👉 Learn more about our initiatives: https://comca.st/3AvkYSO

Modern advertising solutions continue to break down the silos between traditional TV and streaming. Larry Allen weighs in with The Current on why this is good news for advertisers: https://lnkd.in/eMHDgxJE

The Go Addressable Summit is back! The Nov. 20 event is a must-attend for marketers, advertisers & media professionals looking to unlock the full potential of audience-based buying and ad innovation in a unified TV ecosystem. Joining from Comcast Advertising, Larry Allen will kick off opening remarks at 9:00 am after a networking breakfast. Later in the morning, Melanie Hamilton connects with Erin Etcher, from Genentech Vabysmo in a fireside chat. See the full agenda and RSVP Today! https://lnkd.in/eQhfxrTU #goaddressable

It's candy time! Here's to a Halloween filled with more treats than tricks…Happy Halloween from your friends at Comcast Advertising! 🎃