Jamie Barnard didn't hold back on The ADOTAT Show. He exposed the dirty secret of data pipelines and why most companies are unknowingly losing millions to data leaks. But he's not just pointing out the problem—we’re offering a solution. Jamie argues that treating data integrity as a currency is the key to saving the ad industry from itself. Tune in to hear his powerful insights and bold vision for the future of digital advertising! #ProgrammaticAdvertising #DataIntegrity #Compliant
Compliant
Technology, Information and Media
Chicago, Il 636 followers
Making compliance simple for brands and publishers in a world of constantly-evolving privacy expectations.
About us
Digital advertising needs to get its house in order, because a perfect storm is forming. Demand for data is increasing, but public tolerance is waning. Changes to platforms, app stores, identity and attribution capabilities are shaking our industry to the core. And after years of pressure from people and governments, data protection authorities are moving from legislation to enforcement. At Compliant™, our always-on platform technology gives you end-to-end transparency of your owned website and digital media supply chain. - who has access to data - what they do with it - who they share it with - and what problem this can create We identify your digital media compliance risks and help you fix them. We use next-gen, AI-powered technology to provide real-time, automated risk assurance. So that you can spend more time growing your business. Our industry-leading Data Safety Index™ scoring and rating methodology has been used in thousands of compliance audits across the world's leading advertiser and publisher sites. So join us in our mission. Let Compliant™ help you build resiliency and control in your owned and operated media.
- Website
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http://www.compliant.global
External link for Compliant
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- Chicago, Il
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Regulatory Compliance, Digital Advertising, Digital Marketing, Marketing, Brand, and Publisher
Locations
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Primary
Get directions
Chicago, Il, US
Employees at Compliant
Updates
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We're thrilled to announce the addition of Rémi Lemonnier and Eric Picard, two AdTech titans, to our Board of Advisors. This milestone, alongside our significant growth – doubling clients and revenue – highlights the industry's increasing focus on data compliance. As the need for better addressability, attribution, and media quality grows, Compliant is leading the way. Read more about our momentum and the experts joining our mission. #DataCompliance #AdTech #Compliant
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Thank you AdTech Economic Forum for bringing visibility to all of the innovation happening in the digital media industry. Compliant was honored to be a part of this event. Congratulations to 4screen on being best-in-show and we celebrate all of our peer presenters as well. Tom Triscari and Rob Beeler have now set a new bar for these types of events.
Yesterday at the AdTech Economic Forum London, we raised the bar with a new format for adtech events. As well as enjoying a morning of legendary speakers, we welcomed an impeccable Investor Panel who asked insightful questions of our 11 adtech founders as they pitched their new-to-market solutions 🏅And the winner is: Fabian Beste, Co-Founder/CEO at 4screen, whose pioneering driver interaction platform is connecting #brands directly to drivers at the perfect moment - when they’re on the move, ready to act Congratulations Fabian for being the first to win the AdTech Charging Bull! 🙏Big thanks to all of the adtech founders for sharing their thesis and making AdTech Economic Forum London an exciting event: ⭐ Representing #DSPTech James O'Connor, Founder/CEO at AdBridge.ai, a platform that redefines #contextual and #native advertising by introducing contextually integrated creative, where ads seamlessly blend into content for better engagement ⭐ Representing #AgencyTech Aly Nurmohamed, Founder/CEO at Nodals AI, whose #datadriven solution for media buying on the Open Internet delivers true performance for advertisers Olaf Peters-Kim, Co-Founder at Welect GmbH, whose innovative “self-select’ ad formats put the consumer in charge of their ad experience Dan Hesmondhalgh, Co-Founder at Paapi, a completely #IDless ad measurement and targeting platform creating a new category in the market - while offering overlapping capabilities with #attribution, #DSPs and #CDPs ⭐ Representing #DataTech Anne Coghlan, Co-Founder/COO at Scope3, who will announce - on March 13 - how they will introduce a paradigm shift in the ecosystem, by recognising and leaning into the fact that 1. AI is fundamentally changing the world, and 2. the #adtech ecosystem is broken Jamie Barnard, Co-Founder/CEO at Compliant, who provides independent, transparent verification of data standards on the #supplyside worldwide - by integrating signals into curated #PMPs, #DSP data segments, and pre-bid #programmatic Mattia Fosci, Co-Founder/CEO at Anonymised, whose platform offers a scalable, measurable, and highly effective ID-less advertising solution by creating audience segments and measuring campaign performance in real-time on the user’s device ⭐ Representing #CurationTech Jules Minvielle, Co-Founder/CEO at Olyzon, an #AIdriven platform purpose-built for CTV advertising, enabling brands to achieve scalable, engaging campaigns Ravi Patel, Co-Founder/CEO at SWYM.ai, a curation and optimization solution that sits on top of existing DSP and SSP systems to stop waste before it happens. It’s time to SWYM (Stop Wasting Your Money) ⭐ Representing #SSPTech Rui de Freitas, Co-Founder/CEO at C Wire, a AI-powered #cookieless SSP that provides privacy-first #contextual targeting to double advertiser reach across all browsers, including Safari and Firefox. #economic #forum #london #atef #event #tech #startups #adtech #founders Joanna Burton Rob Beeler Tom Triscari
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Pesach Lattin ➡️ adotat always speaks the truth. “Jamie Barnard talks about data like a man who’s seen what’s under the floorboards—like someone who knows where the bodies are buried. He doesn’t speak in the hushed, cautious tones of industry veterans who know just how much they depend on the system they’re critiquing. He lays it out bare: the internet’s foundation isn’t just built on surveillance, it’s flooded with bad data, the ad-tech equivalent of 2007’s subprime mortgages. “There were so many junk loans being sold as triple-A,” he says, not bothering to soften the comparison. “In reality, they were full of junk.” #digitalmedia
Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried
new.adotat.com
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"This looks like ‘a nuclear opt-out’ – why else would we need several months’ warning? And if opt-out rates are high enough, this approach could be the final nail in the coffin, achieving cookie deprecation without the responsibility.” says CEO Jamie Barnard on Chrome's Cookie Choice Prompt with AdExchanger's Allison Schiff
The Latest On Chrome’s Cookie Choice Prompt (It’s Gonna Be ‘Global’) | AdExchanger
adexchanger.com