Compose.ly

💖 New Webinar Alert! 💖 We'll be hosting a special Galentine's Day webinar all about winning over Google's heart as SEO continues to evolve. Hear from Kaylee Peterson (Director of SEO), Ashley Strosnider (Head of Editorial), and Nicole MacLean (Head of Marketing & Sales) about how to supplement current SEO best practices with question-and-answer-led content that both AI and humans will love. 💕 Save your free spot and see y'all on Thursday, February 13th at 12pm ET! ➡️ https://hubs.la/Q034Mk0-0

Is it possible to truly balance content and SEO? 🤔 William Sigsworth, Head of SEO at Pipedrive, believes you can. Even if you’re not actively thinking about #SEOStrategy, there are best practices you should always prioritize within your content. “Delivering your expertise in a way that solves people’s problems while also educating them means you’re doing the right things from an SEO perspective.” Learn more tactics from our latest #ContentMatters episode: https://hubs.la/Q036GSjG0 

~ A poem for you ~ 💜 Roses are red, violets are blue, SEO is evolving, but Compose.ly’s got you. 💜 ⬇️ Join us for our special 💝 Galentine's Day Webinar 💝 this Thursday at 12pm ET to learn how to navigate SEO content and answer engine optimization. Featured Galentines will be Kaylee Peterson (Director of SEO), Nicole MacLean (Head of Marketing & Sales), and Ashley Strosnider (Head of Editorial)! Save your free spot! ➡️ https://hubs.la/Q036gvJd0

AI, SEO, AEO, and all other content-related acronyms in between are featured in our newest episode of Content Matters! 😂 Hear from technical SEO extraordinaire, William Sigsworth of Pipedrive, as he shares tips on how to ride the AI search wave! 🌊 Give the full episode a listen here: https://hubs.la/Q035Swfs0

📣 Required Weekend Reading 📣 Our latest newsletter is out — all about navigating the current evolution of SEO and AEO (answer engine optimization)! 🤖 William Sigsworth, Head of SEO at Pipedrive, breaks down how AI, AEO, and technical SEO are shaping the future of content marketing. Get tips that you can actually implement throughout our newsletter! ⬇️ "If you can educate, be found, and solve problems at the same time with your content, odds are the results and rankings will follow.” 👏 Couldn't have said it better, Will.

"People will ask questions until the end of time. What changes is where and how they ask those questions, and how they expect to get those answers." 💡 Our Director of SEO, Kaylee Peterson, recently shared her thoughts on how to navigate "answer engine optimization" or "AEO" and why SEO isn't dead but simply evolving. Check it out below! ⬇️ #SEOstrategy #AnswerEngineOptimization

Surprise, we started a LinkedIn newsletter! 🥳 We'll be distilling all of our podcast episodes into quick recaps and memorable quotes so that you can go, "Wow, I really liked those quick content tips, and I can't wait to try them out!" Subscribe below and check out our first edition with Ornella Sinigaglia, Marketing Director at PressReader, on how to lead content creation with your heart. 💜 Cheers to content in all its forms! 📰

"We live in a world that is so rich with content that we forget what it takes to create all of that." 👏 Ornella Sinigaglia, Marketing Director at PressReader, giving us a powerful reminder. In our new #ContentMatters episode out today, Ornella shares tips for building more emotional connections with your audience to drive success in #B2Bmarketing. After all, marketing isn't just the megaphone of an organization. It's the heart. 💜 Learn how to really own the power of storytelling in our full episode here. ➡️ https://hubs.la/Q033qbft0

"What is Google doing to us?" — every marketer's "favorite" question. 😅 Well, today, it looks like Google is causing some global SEO tool outages as they begin to ramp up their anti-bot programming and block search result scraping. If you haven't checked your SEO tools yet today (or you have, and it looks like your rankings and data have significantly dipped) — don't panic! Although there might temporarily be some volatility with the data available in tools like Semrush, many of these tools are quickly looking for solutions to continue crawling SERPs. So, where can you get data in the meantime? 🧰 Google Keyword Planner can be used to verify search volume and keyword difficulty for topics. 🧰 Google Search Console and GA4 can be used to reference up-to-date reliable data. For more on what's happening and for peace of mind, check out what our Director of SEO, Kaylee Peterson, has to say below. ⬇️ 💆🏻♀️ P.S. - Here's a helpful reminder from our Head of Marketing and Sales, Nicole MacLean: Communicate this update to anyone on your team who receives automated reports from SEO tools who might take a look and be concerned that your website is suddenly tanking. 😂 #SEO #SEOupdates #Google