Content By Ayesha

The business lesson I learnt when I saw a display of eggs at the museum of natural history 🪺🥚 Last weekend, I went to visit the museum of natural history with my children. We came across this display of eggs. And it got me thinking 🤔 While they are all EGGS, Each one is unique, Each one has a different specie of bird inside. While they all look “somewhat similar”, The outcome is entirely different. Same is true in the coaching industry, While we are all coaches, We all offer a very different a service, The outcome or transformation that we offer might be “somewhat similar” in some cases, At least in the client’s eyes before they start working with us 🤷♀️ But the journey and process that we each provide is unique. That’s why positioning is so important as an online coach. It helps you differentiate your offer from all the “somewhat similar” offers that your client comes across on the internet. It’s what differentiates you from being “a” life coach and “The” life coach, It helps you set a level of trust, quality and credibility That’s elevates you and your coaching program, It helps you cut through the noise, Position yourself as the authority in your field. So don’t be just another egg in the basket 🧺 Position yourself as the go-to expert Through your online presence, Through your branding, Through your content strategy Through your tone and visuals So that your ideal client can recognise you and relate with you, Despite all the information overload they go through every day. And when they need to solve the problem that you solve, Their mind goes straight to you. Not sure where to start? Let’s talk!

Coaches! When you are ready to start selling your program What's the thing that always comes first? Short Answer: It's Your STRATEGY What’s your priority when starting a new business? Most people are open to paying for the platforms and products they think they’ll need. BUT If you don’t have a strategy, how would you know which tools or platforms would serve you best?! Let’s imagine…. You are going on a treasure hunt! You go to the supermarket, and gather all the supplies you THINK you’d need for a treasure hunt: A shovel, container for the treasure, boots, gloves, a safety helmet, torches… You load up your truck and are ready to hit the gas, Super pumped that by the end of the day, you’ll return home with riches. You’ve even made up your mind on how you’ll spend your treasure: You’ll buy a mansion, A new ride - maybe a private jet! That diamond necklace you could only dream of… You start the ignition, and…. You don’t know where you are headed, WHY? Because you don’t have a treasure map, of course! Now you remember the lady in plum robes, Who was trying to give you the treasure map And you didn’t want to pay her anything. So you backtrack, waste time, find her again And try to convince her to help you. Now that you have the map, again you are ready to go. You open your map and see that the treasure is…. AT THE BOTTOM OF THE SEA! This means that those shovels, boots, torches and helmets are not going to help, What you actually needed in the first place was diving equipment! Sound familiar? In our excitement to build our coaching business, We do everything else BUT skip the most important step: STRATEGY! And then we end up wasting time and resources Trying to fix things as we move forward. As someone who has been building startups over and over for 15 years. I can tell you that your FIRST step needs to be strategy. Start with a roadmap, A clear action plan. If you can’t create it yourself, reach out to an expert, You can check their reviews or verified feedback to get a feel of their service. Ask specific questions to test their knowledge. An expert will never be vague with you, They'll show you how they can solve your problem, Because they know they’ve got so much to offer And that they can genuinely help you! So coaches and entrepreneurs! PLEASE work on your strategy FIRST!  Not sure how? I’m here to help!

Why I chose to help FEMALE COACHES AND ENTREPRENEURS: I was told that I’m ignoring almost 50% of the world’s population By choosing to work only with women. That I’ll be losing out on half the opportunities. But there’s a reason why I choose to work with women.  You see, Women are created differently from men, Biologically and Psychologically. As women, we have more than our careers to look after, We have to take on our roles as mothers, homemakers, and caregivers. We have to work through hormonal shifts, childbrirth and menopause, We have to fight gender inequality in life and at work, We have to suffer through the gender pay gap, We have to constantly PROVE that being a woman doesn’t make us any less efficient. In fact, It makes us more resilient, It makes us efficient multitaskers, We juggle so much as women, the work is just ONE part of all the amazing feats we accomplish! It also means we bring our unique perspective to running businesses, We are detail-oriented, We look at the fine print, We find solutions and build bridges using our intuition We are problem solvers, mediators, empathetic bosses and leaders. Especially in coaching, Our natural intuition, empathy and primal role as caregivers Makes us ladies well-suited for the role. As a female coach with a family, I get what other female coaches endure. I get their problems, I’ve experienced them, I continue to experience them, So I know how to overcome these roadblocks. That’s why I chose to offer my 16 years of experience As leverage to female coaches So that they aren’t alone And we can all build a legacy together And leave a positive impact on this world.

How to Stay on Top of Trending Audio and Content Types on Social Media Platforms Coaches! Assemble! I don’t know why but I felt like Optimus Prime just now, Ready to help my Autobots - YOU - the female coaches who can’t seem to nail their social media content strategy. So here’s the thing, Have you ever wondered why all the influencers seem to move from audio to audio? It’s like everyone and their aunt is using the same audio clip on Instagram and TikTok, Then suddenly something happens, and they move on to the next audio clip! These are called trending audios, and there are trending topics as well as trending content types. Social media platforms grant better reach to the content that contains these trending items, thus increasing reach and visibility. The result: More popping up in your ideal clients’ feeds, More eyes on your content and profile And if you’ve done your homework on the profile front, You’ll have them in your funnels or visiting your website, checking out your offers! So now that you know what trending items are, Go do some research on how to figure them out for each platform, And start using them in your content strategy! OR DM me so we can figure out your social media together.

What's inside 10 STEPS TO CLARITY, And why is it affordable? I just came across a program that teaches how to create content for your email list for almost $1000! And another one where a "coach" is teaching a (somewhat shady) method of data scraping and mass messaging on social media for lead generation for $5000/platform! And here I am offering SO much more for £2495! (Nothing shady either, sorry) Why don’t I raise my prices as well? Because I choose to help those who need a fighting chance! As women, we have so much on our plate, And we sacrifice our own dreams and careers, To meet others’ needs first. That’s why I want that female coaches who have the skill and experience To create a positive impact in the world, Should not be held back by monetary constraints. I offer a signature program designed to help female coaches build their online presence and create the strategy to gain visibility, positioning and clients. It covers: Gaining clarity around your niche, ICP, Branding Marketing strategy Content strategy Social media strategy, best practices, tips and tricks, Lifetime access to useful resources that reduces the time needed to build your audience and get in the right feeds.  How to use AI and automation, funnels and email lists to make your life easier and market your coaching program more efficiently. My clients also get to leverage my 16 years of experience, I’m known for my quick response times, and I personally reply to the questions sent to me. For those who still can’t afford the signature program, I offer payment plan options, I also have a 1:1 single coaching session offer: Bring ONE specific problem, like LinkedIn not working in your favor, We’ll see where you are currently and what you can do to get where you want to be. So basically you get an hour to ask whatever you need about one aspect of your strategy. This one is priced at £277 I also share any relevant resources that I think would help you overcome that particular problem. So while I do know I’m offering too much for the price tag, I get to sleep better at night knowing that I’m creating a positive impact in the world! Ready to start creating a positive impact through your coaching as well? Let's Talk!

It happens to the best of us, When setting up a new coaching business, You are bound to face overwhelm And feel that you are all over the place. I’m no different.   Even in building my own coaching business, I’ve suffered the same self-doubt and overwhelm,  Wondering if what I have to offer is good enough, Would people find value? Am I good enough? As new coaches, we’ve all been there, I keep telling my clients this: It is difficult to read the label from inside the jar! I too had trouble when working on my messaging and strategy, I had to ask my coach to provide an external perspective, Since this business was VERY important to me, I felt paralyzed at the thought of failing or making a mistake. Remember the part where you define your “WHY” (Check out my FREE resources if you don’t know what I’m talking about) That’s the reason why failing is not an option And that’s also the reason we get scared of messing up. I’ve been there, I get it, the overwhelm, the stress, The feeling of Death by a Thousand Paper Cuts! But it doesn't have to be like that, You DON’T have to suffer alone. I offer: Clarity Validation Accountability And most importantly: The STRATEGY that will help you grow quickly! Are you my next Success story? Let’s Talk!

Power of Action Why it is so important to ACT NOW! Dreams remain dreams until you find the courage to act on them. Every action you take is a step towards the life you've envisioned If you work with vision and strategy.

You have your coaching program all figured out, But where are the clients? It’s a lot of pressure, Trying to set up a coaching business, It’s just like any startup really, You need to think of a million things, Wear many hats, When you were building your coaching program, You thought that having experience and the skill to help would be enough. Then you got into the technical details, Of actually designing the program. Once you were done with the PDFs, workbooks and Canva templates, You thought, THIS IS IT! I’m READY! But then you launched your program and….. CRICKETS! 🦗🦗🦗 You’re not getting any clients, despite your experience,  Despite the introductory offer with a substantial discount, Despite offering the first module for FREE! Who wouldn’t want FREE, right? But that’s not where your problem lies. It's in your VISIBILITY. You aren't popping up in the right feeds, You aren't being seen as the go-to EXPERT. You haven't positioned yourself properly to cut through the noise. Being a skilled coach is one thing, Being able to market and position yourself properly is another. Want to know what’s wrong with your visibility and how to fix it? Let’s Talk!

FREE MARKETING WEBINAR FOR FEMALE COACHES Invisible To Invincible  Learn How To Create Visibility That Cuts Through The Noise. Join Other Female Coaches Who are Learning How To Build an Online Presence, Position Themselves as Experts and Sell Without Overwhelm. BACKED BY 15 YEARS OF MARKETING AND COPYWRITING EXPERIENCE, Ex-Upwork Marketing

What’s one big obstacle that you face as a female coach When you set out to market yourself? I’m working on the content for my webinar, Invisible to Invincible: Marketing for Female Coaches. What would you like to see covered? #coaching #womeninmarketing