Content Kitchen Food Creative by Alison Ashton food- and beverage-focused digital content strategy, including custom recipe development and photography. I serve content your audience craves!
External link for Content Kitchen Food Creative by Alison Ashton
Los Angeles, CA, US
Marina del Rey, us
Which team are you on?
Food & product photography + recipe development to help brands invite their customers to the table
Are you Team Ina or Team Martha? I've interviewed both, so I was eager to read Ina Garten's memoir "Be Ready When Luck Happens" and watch Netflix's "Martha" (Stewart) documentary. And, boy, did I have thoughts 👉 https://lnkd.in/gJ42jJxr
Have you got a solution that's hiding in plain sight?
Food & product photography + recipe development to help brands invite their customers to the table
Lots to dig into with this new research from 84.51˚: 🥗 People *want* to prepare food at home (mostly to save $$ and for healthier meals). 🍜 But lack of time, inspiration, and high expectations (folks crave restaurant-quality food at home) often get in the way. 🧆 60% of shoppers (at least in this survey) turn to store websites/apps for inspiration (vs. 46% who look to social media, 37% who turn to cookbooks, and to a lesser degree, store emails, blogs, and brands). Closing that gap can be a sweet spot for retailers and brands that can offer high-value, timesaving, budget-conscious, big-flavor solutions. This doesn't have to entail rolling out new product. It can be as simple as tweaking the messaging around existing options. Sometimes great solutions are hiding in plain sight! https://lnkd.in/gMc5XWPJ
What's the cookware that Alton Brown LOVES ... but never mentioned on his show?
Food & product photography + recipe development to help brands invite their customers to the table
Meet the cookware that Alton Brown LOVES but never mentioned in 20 years of "Good Eats": carbon steel. We have direct-to-consumer cookware companies like Made In to thank for its newfound popularity among home cooks. #dtc #cookware https://lnkd.in/ggDf9dhi
Still an all-time favorite!
Food & product photography + recipe development to help brands invite their customers to the table
It's National Cheeseburger Day (who knew?)! This Reuben burger is one of my all-time faves, developed for AMG/PARADE magazine. #recipedevelopment #foodphotography
Yep, I ate it!
Food & product photography + recipe development to help brands invite their customers to the table
How it started / how it ended. This recipe-developing and photography project for AMG/PARADE entailed re-creating stadium snacks for a basketball-themed issue. It was a junky feast of Cheetos Popcorn, Chicharrones Nachos and Crab Fries.
Content Kitchen Food Creative by Alison Ashton reposted this
Food & product photography + recipe development to help brands invite their customers to the table
Someone recently asked what it means to develop a recipe. Like any content, it begins with defining why you need it in the first place, and who it's for. https://lnkd.in/gGufYY4j
Content Kitchen Food Creative by Alison Ashton reposted this
Food & product photography + recipe development to help brands invite their customers to the table
Are you a) a diligent recipe follower or b) an improviser? If your answer is "a," you're in good company! In this #tbt to an interview I did with Ina Garten for a PARADE Magazine cover story, she explains why she *always* follows the recipe, even her own.
My choice for the fussiest ingredient in food photography ...
Food & product photography + recipe development to help brands invite their customers to the table
I had SO much fun as a guest of Brandartica's "1seventh the Podcast" with hosts Peter Jude Ricciardi & Jeff Litcofsky. Topics included whether I'm Team Mustard or Ketchup on a hot dog, the Tom Cruise of herbs & why you really *don't* always have to follow a recipe. Have a listen (it's short 'n' sweet) here 👉 https://lnkd.in/gwu5JcUn.
Why you shouldn't always try to cook like the pros.
Food & product photography + recipe development to help brands invite their customers to the table
Good reminder that what wows judges taking one bite in a TV competition isn't likely to yield a great meal for the backyard cook. Heck, even seasoned pitmasters don't BBQ like that at home! https://lnkd.in/gx_-TUvG
As bonus, wild salmon is in season now!
Food & product photography + recipe development to help brands invite their customers to the table
Have you ever tried making ceviche? I developed these Salmon Ceviche Street Tacos for La Tortilla Factory a few years ago. It's an ideal hot-weather, no-cook (well, other than warming up the tortillas) option. #nationalcevicheday #recipedeveloper #foodphotographer https://lnkd.in/gNm6kH6D