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❓ Pop quiz: A small tweak vs an elaborate test build... which one works better? Another mind-bender ... More research = better outcomes? In most cases, the answers to these questions would be: It depends. And it indeed does. But Stephen Pavlovich - Founder & CEO of the world's largest experimentation agency Conversion - is teaming up with industry veteran and colleague - Steph Le Prevost - to share profound insights they have unearthed by analyzing more than 20,000 A/B tests and their results. And you don't want to miss these fascinating findings. Some will challenge what you know... Some will line right up with the patterns you've identified in your work... All will be useful in scaling and improving your optimization program. Hone your instincts and focus on the levers that do matter. Sign up for this FREE session. 📅 March 19, 2025, 11:00 AM (EDT) Moderated by Deborah O'Malley, founder of GuessTheTest 📢 * Join us on Zoom if you want the replay! 🎁 Bonus: Attend live for a chance to win a secret giveaway! Register here: https://lnkd.in/d-mUWEjc

What separates a forgettable event from one that people rave about for years? Craig Sullivan has worked behind the scenes of top-tier events and spoken at countless conferences. His blueprint for success is a masterclass in what really matters when running an event. Here are the 5 must-haves for an unforgettable event: 1. Speaker Quality is Everything The best events don’t just recycle the same names - they scout, vet, and coach new and established speakers. ✅ Watch past talk recordings before inviting someone. ✅ Offer speaker coaching—it transforms good talks into great ones. ✅ Balance seasoned experts with rising talent for fresh perspectives. 2. Networking is Just as Important as the Talks People attend for the sessions but stay for the connections. The best events engineer networking through: ✔️ More breaks = more conversations. ✔️ Pre-event dinners to kickstart networking early. ✔️ Well-designed spaces that encourage people to mingle. 3. Programming & Flow Can Make or Break the Energy ❌ Too many back-to-back talks = audience burnout. - 20-30 min talks + Q&A is the sweet spot. - No more than 2 talks in a row without a break. - 8 talks per day max. Anything more drains attention. 4. Seamless Execution = No Awkward Gaps The worst momentum killers? Laptop swaps on stage. Silence between talks. Unprepared MCs. ✅ Have all decks uploaded before the event. ✅ Use over-ear headsets—holding a mic + clicking slides is a nightmare. ✅ MCs need to be high-energy and well-prepped. ☕ 5. The Small Details Matter More Than You Think Great events don’t just happen - they’re designed to remove friction. - Coffee quality matters (and yes, the best organizers personally test it). - Food & drink should be well-placed with no long queues. - The room layout affects speaker engagement—too wide, and the energy is lost. A truly great event isn’t just about the content - it’s about the experience and the community it creates. People come for the talks, but they stay for the connections. So whether you’re running or attending an event, ask yourself: What makes it memorable? What keeps people coming back?

🎯 Spotlight on Brian Massey: Turning Marketing Chaos into Clarity Marketing doesn’t have to be a guessing game. If you're tired of uncertainty and want to sharpen your approach with data-driven experimentation, you won’t want to miss From Marketing Chaos to Clarity - a free event happening February 24-26. 🔗 Register here: https://lnkd.in/dMiFixg7 Brian Massey, founder of Conversion Sciences, has spent years perfecting the art of CRO. His insights have helped countless businesses shift from assumptions to optimization, from wasted budgets to high-performing campaigns. 💡 Want more? Listen to Brian on the Mind Your Own Marketing Business Podcast as he breaks down: ✔️ Why websites fail to convert ✔️ The role of biases in marketing decisions ✔️ How experimentation can transform revenue ✔️ AI-driven strategies for better messaging 🎙️ Listen here: https://lnkd.in/d83Fgz-D Whether you're redesigning your site or optimizing for conversions, Brian's insights will help you make smarter, data-driven marketing decisions. Will you be joining the event? Let us know in the comments! ⬇️

98% of your traffic doesn’t convert. But does that mean you’re failing? If you judge your CRO success by sitewide conversion rate, you might think so. That 2% average conversion rate - often cited as a universal benchmark - implies a 98% failure rate for most websites. But what are those 98% actually doing? Are they all lost? Enter: TriFecta Intent Mapping. Users don’t all come to your site with the same goal. Some are ready to buy. Others are researching. Some are just passing through. Understanding intent is the missing piece of most CRO strategies. In this powerful new piece, Ryan Levander unpacks: 🔹 Why chasing a single "conversion rate" leads to flawed decision-making 🔹 How to map user intent into distinct categories for better optimization 🔹 Ways to create tailored experiences that move each user closer to action 💡 If you’re still optimizing as if all users should convert the same way, you might be missing the real opportunities in your CRO program.

𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆, 𝟮𝟰𝘁𝗵 The best of #ABtesting and #optimization on #LinkedIn last week 👇 💬 I’ve interviewed 35+ agency founders & leaders to create a free report, that will change how agencies and vendors work together. 👉 Craig Sullivan: https://lnkd.in/dixw9pgD 💬 Profitable Efficient Growth (PEG) is about predictability.  👉 Sam Jacobs: https://lnkd.in/dEaw9Rj3 💬 OPS model vs Team model 👉 Ben Labay: https://lnkd.in/dxe72ZUZ 💬 We're looking for new voices, stories, teachings and perspectives for our annual summit around the topic of Experimentation. 👉 Lucia van den Brink: https://lnkd.in/daYn3wfR 💬 We need to talk about the Experimentation Process 👉 Nils Stotz: https://lnkd.in/di5wy8Zz 💬 Look at your homepage and see how YOU answer this question: 👉 Anthony Pierri: https://lnkd.in/dqDH5p6c 💬 Sometimes, you can use quirky features to increase conversions. 👉 Speero: https://lnkd.in/daKiitJV 💬 𝟷̶𝟶̶ 13 #ecommerce ideas for the 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗣𝗟𝗣𝘀 👉 Linda Bustos: https://lnkd.in/dB2AAuqJ 💬 Before attempting to correct a Sample Ratio Mismatch (SRM) in an A/B Test, make sure you understand the root cause. 👉 Ron Kohavi: https://lnkd.in/d4GD8yxY 💬 Have you ever felt that AI-generated content is impersonal or inauthentic? 👉 Convert.com: https://lnkd.in/dje3PRi4 #CRO #news #conversionrateoptimization #marketing #analytics #experimentation #convert #optimization

The first-ever deep dive into how experimentation agencies actually grow! Convert.com has teamed up with Craig Sullivan to commission industry-leading research into the growth, differentiation, and success of experimentation agencies. ✅ Real growth levers and how to move up the value chain - based on interviews with 35+ agency founders & leaders. The 35-page FREE report will also discuss the agency - vendor collaboration pyramid, something Craig has ideated from scratch and is yet to share anywhere else. ✅ We're proudly hosting Craig’s List - the most credible CRO & experimentation agency directory in an easy-to-browse format, making it simple for brands to find trusted partners. 💡 Here’s one insight we’ve already uncovered: Agencies don’t scale by just running more tests. The real leap happens when they shift from selling “testing as a service” to “transformation as a service.” Want in? 📌 Get listed in the agency directory: https://lnkd.in/dAumyf3K 📌 Participate in the research—get early access to insights: https://lnkd.in/db9Pq4Ux 🔥 If you’re an agency, don’t miss this. Join 80+ others shaping the future of experimentation. #CRO #Experimentation #ABTesting #AgencyGrowth #MarketingStrategy #ConversionOptimization #DigitalOptimization #BusinessGrowth #SaaS

In 2025, Slobodan Manić is turning ambition into action, challenges into wins, and ideas into impact. Here are 4 reasons why he is currently on God-Mode: 🔥 1. No Hacks, No Limits He’s taking No Hacks Podcast to the extreme - challenging himself to feature a guest from every country in the world. Global reach, global insights. 🚀 2. Launching Podpacer A game-changer for podcasting. Podpacer helps creators analyze, optimize, and grow their podcasts by delivering actionable audience insights, smarter distribution, and performance tracking. This is data-driven podcasting at its finest. 💡 3. The Mystery of Coheseo Something big is brewing. Slobodan’s next project, Coheseo, is about to drop - and if his track record is anything to go by, it’s going to shake things up. 🎁 4. The No Hacks Mega Giveaway If you’re not in, you’re missing out. Slobodan is giving back to his community with a massive giveaway for No Hacks Podcast listeners. If you haven’t checked it out yet, here’s your chance (link in the comments) Convert may or may not be throwing something into the prize pool… but you’d have to enter to find out. 😉 👉 Who else is keeping up with Slobodan's epic 2025 run? Drop a comment and let’s talk all things growth, optimization, and pushing boundaries. #NoHacks #PodcastGrowth #Optimization #Giveaway

Forget everything you know about scaling to £1M months with UGC. UGC, Media Buying & CRO aren't just buzzwords. They're the holy trinity of eCommerce growth. Here's the kicker: Most brands are leaving MILLIONS on the table because they can't get these 3 to play nice together. We've seen it time and time again. Great UGC? Check. Solid media buying? Yep. CRO? Erm... we'll get to it. And that's why we’re proud to partner up with Will Laurenson and Nativ Yanko, for a can't-miss webinar on 5th March. Along with our incredible co-sponsors at Lucky Orange. We're pulling back the curtain on: ✅ The 5 deadly sins killing your UGC ad conversions ✅ The secret sauce to aligning UGC, media buying & CRO for explosive growth ✅ CRO hacks to slash your CAC and turn clicks into loyal customers But wait, there's more! 🎁 Two lucky attendees will walk away with: 1. 🎥 6 FREE fully scripted & edited UGC ads from Nativ (ready to set your ad account on fire) 2. 📊 A FREE full CRO audit of your eComm store by Will (hello, higher AOV and CVR) If you're serious about scaling, this isn't just another webinar. It's your ticket to the £1M month club. Stop leaving money on the table. Register now. Who's in? https://lnkd.in/dkdf6Wta

Launching an A/B test without QA is like flying blind. One hidden glitch can tank conversions, skew data, and mislead decisions - all without you knowing. Our QA Wizard makes sure that never happens. 🛡️ Before rolling out a test site-wide, you need to check for errors, ensure variations display correctly, and confirm tracking is working. Convert’s QA Wizard makes this easy - giving you full control over previewing and debugging tests before they go live. 💡 Key features: ✔️ See what users see – Instantly preview active, scheduled, paused, and draft experiments. ✔️ Toggle variations on/off – Select specific test variations to ensure they look and function as expected. ✔️ Real-time event tracking – Monitor triggered goals and interactions, ensuring your test is recording accurate data. ✔️ No guesswork, just clarity – Debug with live logs and pinpoint issues before they impact results. Here's how it works: 1️⃣ Open the QA overlay and access the QA Wizard. 2️⃣ Use the Current View panel to see all running experiments and visible variations. 3️⃣ Activate the QA Experience to switch between test variations and check multiple experiments at once. 4️⃣ Track Live Logs to see events triggered in real time. Ruben de Boer from Conversion Ideas walks through it all in this quick video. Watch now to see how flawless QA leads to flawless experiments. 👉 Have you ever caught a major issue before launching a test? Tell us in the comments! #QA #ConvertExperiences #ABTesting #Experimentation #CRO

Have you ever felt that AI-generated content is impersonal or inauthentic? In our new article by Iqbal Ali, we challenge that notion and explore how AI can serve as your creative ally rather than taking over the driver's seat. What’s Inside? 🔍 Reclaim Your Creative Autonomy: Discover why relying solely on AI-generated content can leave your projects feeling impersonal. Iqbal lays out practical rules to ensure you remain in the driver’s seat while leveraging AI as your cognitive ally. 🛠 Mapping the Creative Process: From the chaotic phase of exploration to the refined “concept” and final “delivery,” learn how to scaffold your creative journey with clear milestones. This structured approach, inspired by insights from AI ideation workshops with 200+ professionals, is designed to help you generate and validate groundbreaking experiment ideas. ⚖️ Balancing Systems of Thought: Dive into the integration of Kahneman’s System One (intuitive) and System Two (analytical) thinking. Iqbal explains how to effectively combine rapid pattern-matching with deep, deliberate analysis—ensuring your creative decisions are both innovative and robust. 🤝 Modes of AI-Human Collaboration: Whether you prefer a human-centric approach, an AI-driven process, or a synergistic partnership, this article provides a nuanced look at each mode. Understand the strengths and limitations of every approach and learn how to switch gears as needed to optimize your experimental strategies. 🔄 A Framework for Synergy: Explore the application of the Kolb Learning Cycle to human-AI collaboration. This framework helps you achieve “flow” in your creative process by balancing challenge, skill, and immediate feedback—keeping you in full control while tapping into AI’s vast associative power. Written entirely by a human, this guide is the culmination of months of research, hands-on experimentation, and insights from AI ideation workshops with over 200 participants. It’s not about outsourcing your creativity - it’s about amplifying your capabilities with AI as your cognitive partner. Curious to see how you can elevate your creative process while staying in full control? Read the full article (link in the comments) 👇 #AI #CRO #Innovation #CreativeProcess #ThinkWithAI #Innovation