Cool Noons

Marseille and the Challenge of Climate Change Discover how heatwaves and social inequalities are reshaping the city and the innovative solutions Marseille is adopting for a more sustainable future. 👉 Read the full article on our website and learn more about the Cool Noons project! https://lnkd.in/eeK_vuuF AVITEM Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #marseille

IMOLA IS GREEN! 🌿 The Municipality of Imola is among the winners of the prestigious award "La Città per il Verde" (The City for the Green), with a mention among municipalities with over 50,000 inhabitants for the new section ‘The Resilient City’ for the project ‘URBAN REGENERATION FOR CLIMATE ADAPTATION: VIALE ANDREA COSTA AND EX SCALO MERCI’. The award ceremony took place during the Myplant&Garden trade fair in Milan, with Deputy Mayor Elisa Spada picking up the prize. The award recognises a concrete commitment to implementing urban regeneration interventions with a view to climate mitigation and adaptation, with a special focus on green spaces, soil permeability, hydraulic performance, and social spaces. By representing one of the pilots cities of the Cool Noons project, Imola strengthened the commitment to fight climate changes through nature based solutions. 👉 https://lnkd.in/dEnGu2FV IF Imola Faenza Tourism Company Nuovo Circondario Imolese - NCI Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #SustainableTourism #ClimateResilience

Marseille, one of the Pilot Cities of the Cool Noons project, addresses climate change with an approach that integrates social and environmental justice. During a recent meeting with city representatives, it became evident how climate change exacerbates social inequalities, particularly impacting the most vulnerable neighborhoods. These areas are among the most exposed to the effects of heatwaves, directly affecting the health and safety of their residents. Such phenomena deepen existing disparities, highlighting the urgent need for targeted interventions. City councilors emphasized that tackling climate change also means addressing these inequalities, acknowledging the necessity of actions that protect the most fragile communities. This vision is based on the understanding that the fight against climate change cannot be separated from the fight against social inequalities. Marseille aims to become a model of inclusivity and innovation, inspiring other Mediterranean cities to adopt equitable and sustainable approaches. 📌 Stay tuned to Cool Noons to discover how Marseille and the other pilot cities are tackling climate challenges 👉 https://lnkd.in/dJC6ixVx AVITEM Ville de Marseille Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #Marseille

The meetings with the Pilot Cities continue. The latest city involved was Marseille, which revealed how climate change is transforming its territory. Starting with rising temperatures, summers are increasingly scorching, marked by heatwaves that challenge urban livability. However, the effects are not limited to the summer months: even in winter, unusually high temperatures disrupt natural balances and exacerbate the city's challenges. These changes intertwine with extreme and unpredictable weather events, highlighting the urgency for concrete action. One of the most visible impacts is flooding, which not only causes significant damage but also carries waste directly to the port, further worsening environmental conditions and demanding immediate interventions. 📌 Through the Cool Noons project, Marseille is addressing these challenges with innovative solutions aimed at improving thermal comfort and environmental management. Follow our updates to learn more about the next steps of this crucial initiative! 👉 https://lnkd.in/dJC6ixVx AVITEM Ville de Marseille Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #Marseille

Today we celebrate the National Energy Saving and Sustainable Lifestyles Day, an all-Italian initiative that invites us to reflect on our daily habits and their impact on the planet. 💡 Reducing energy consumption and adopting sustainable lifestyles are not just individual choices but practices that can transform entire sectors, such as tourism. In the Cool Noons project, these good practices guide the creation of cooler and more sustainable routes, enhancing the livability of Mediterranean cities for both residents and visitors. 👉 Learn more at https://lnkd.in/dcn2FJyp AVITEM Ville de Marseille IF Imola Faenza Tourism Company Câmara Municipal de Lisboa City of Dubrovnik Development Agency Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #Sustainability #EnergySaving #PositiveChange #BuildTheFuture

Discover the Cool Noons project and the innovative solutions designed for the 5 Pilot Cities, aiming to enhance urban livability and promote more sustainable tourism. 📹 Watch the video! AVITEM Ville de Marseille IF Imola Faenza Tourism Company Câmara Municipal de Lisboa City of Dubrovnik Development Agency Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism

🔥 Budva and Urban Heat: A Sustainable Challenge 🌿 Discover how the Cool Noons project is helping Budva tackle summer heat, enhancing shaded pathways and planning for a greener, more sustainable future. 👉 Read the full article on our website! https://lnkd.in/eDe4jP-k Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #Budva

Budva, renowned for its natural beauty and historical heritage, is among the hottest cities during the summer months. Over the past 30 years, rapid urban development has drastically reduced green spaces, exacerbating the issue of urban heat. "Comparing today’s Budva with that of 40 years ago, we see two completely different cities." The lack of green areas is not just a local issue but a challenge shared by many Mediterranean cities. Despite these difficulties, Budva is surrounded by extraordinary natural beauty, with mountains to the north, east, and west, and the sea to the south, offering a unique and attractive landscape. Its natural resources present an opportunity to balance urbanization and sustainability. Joining the Cool Noons project marks an important step in this direction, focusing on creating cooler and more pleasant routes to raise awareness among citizens and authorities about the importance of sustainable urban planning. Discover how Budva is tackling climate change and follow us to stay updated on the sustainable initiatives transforming the city! https://lnkd.in/dNF_k_W9 Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #tourismedurable #sustainabletourism #Budva

During a recent call with representatives from Budva, the reasons why the city decided to join the Cool Noons project were discussed, driven by practical factors related to the local climate. 🔥 Budva is notoriously a hot city, especially from May to September, with significant peaks in July and August. The density of building and the increase of new constructions intensify the problem, reducing green areas and increasing urban heat. 🌿 The city has joined the "Cool Noons" project with the intent to "cool" the urban area by creating shaded paths that connect key points of the city. The goal is to make these summer walks enjoyable, counteracting the effects of high temperatures. 📈 The project acts as a catalyst to raise awareness among local authorities and citizens about the importance of sustainable urban strategies. The Cool Noons initiative is seen as a first step towards a broader commitment that could inspire future national policies. 📌 Stay updated: Continue to follow us to discover how Budva is adapting and innovating to improve the livability and sustainability of the city in the face of climate challenges. https://lnkd.in/dcn2FJyp Interreg Euro-MED Programme #CoolNoons #CoolNoonsProject #EnhancingSustainableTourism #SustainableTourism #ClimateResilience #UrbanInnovation

9 partners, 6 countries: How does Cool Noons work? Monthly meetings, involving all the partners, take place online under the guidance of the Lead Partner, AVITEM. In person meetings happen at least once a year, next one will be held in Lisbon from March 31st to April 1st. To ensure effective coordination and stay updated on the actions undertaken by each Pilot City, the Cool Noons Communication team is scheduling regular meetings with representatives from the participating cities. University of Coimbra, lead partner together with American College of Greecein Data Collection, also just finished a first round of one-to-one online meetings with the pilot cities. These opportunities for discussion are essential for sharing progress, ideas, and innovative initiatives, contributing to the collective success of the project. Learn more at https://lnkd.in/dcn2FJyp AVITEM Ville de Marseille IF Imola Faenza Tourism Company Câmara Municipal de Lisboa City of Dubrovnik / Grad Dubrovnik Interreg Euro-MED Programme #EducationDay #SustainableFuture #EmpowerThroughLearning #PositiveChange #BuildTheFuture