Creator Economy NYC

"The creator commerce framework" Jacob McCourt, Shopify’s Creator Partnerships Lead, outlined for us a clear framework for creators to break into commerce. Think of it like climbing a mountain: 1️⃣ Start with affiliate deals. 2️⃣ Transition to brand partnerships. 3️⃣ Build your own brand — merch, CPG, or unique products! Transitioning from content to commerce is all about creating value for your audience while scaling sustainably.

This might be the most unexpected moment at Creator Economy NYC yet... Last month, Sebastian Paredes asked our panel about balancing his corporate identity as a staffing firm CEO with his talent as a Spanish rap battle artist. The panel's answer? Let's hear it live. *cue impromptu beatboxing (from yours truly) and freestyle session* Beyond the spontaneous fun, it perfectly demonstrated what we'd been discussing about personal branding: The magic often lives in the contrast. We spent the panel talking about embracing your full identity — then watched Sebastian do exactly that, transforming from CEO to (very skilled) battle rapper in seconds. The most memorable creators (& founders) aren't the ones who fit neatly into a box — they're the ones who bring their full spectrum of talents to the table. A staffing CEO who dominates rap battles? That's not a conflict. That's your superpower. In a world of sameness, your unique combination of talents is your edge. Don't dim one light to let another shine. Let 'em amplify each other. And at Creator Economy NYC, we don't just talk about it. We live it. -- I promise the full clip is worth the watch, but if you want to fast forward to the beatboxing its at 0:50

While growing as a creator, failure isn’t the end — it’s the beginning of success. Eliott Choy — YouTuber and founder of streetwear brand Copyright — breaks down for us why embracing failure is essential for growth, especially as a creator. Whether it’s launching a product, building an audience, or creating content that resonates, you’re going to trip up. And that’s GOOD. Every stumble is a step closer to the skills, resilience, and knowledge you need to succeed. Take it from Eliott: Fail faster, learn faster, and win bigger. --- Tune into the full panel on "Content to Commerce" here: https://lnkd.in/eSd_2n7T

Scenes from our final event of the year the other week 📸 . Thank you to everyone who joined us at Shopify to learn how creators are building lasting brands and connecting with others building in the space. And a special thanks to our incredible panelists for keeping it real 🙌 You’ll be seeing more of this in 2025, NYC! s/o Teachable and beehiiv for their support in making this happen

"Competency, charisma, and conflict — the formula for connection." Colin Rocker explained to us how these three elements make your content stand out. It’s not just about tips or tricks — it’s about showing your skills, your personality, and the challenges that shaped you. Sharing your story — the highs and lows — builds trust and turns viewers into a loyal audience. 🤔 Which of the 3 Cs do you lean into most?

Friends, creators, adversaries... I have an ask for you this holiday season 🎁 We're building something special with Creator Economy NYC, and while we may call NYC home, our impact and community extends far beyond the concrete jungle. We've been at major conferences, built relationships across state (and country) borders, and helped shape conversations in the creator economy. As we plan for 2025, I want to hear from ALL of you on here. Whether you're: 👉 A creator working to build a sustainable business 👉 Working at a platform or brand in the creator space 👉 Building tools or services for creators Your perspective will help shape: 🎯 The topics and themes we tackle at our events (both in NYC and at industry conferences) 🎯 Resources and education we develop for creators at all stages 🎯 New initiatives to address the biggest challenges in the creator economy Consider this a quick coffee break with me (7min max). That's right, stop doom scrolling now... And because I appreciate you taking the time, you'll get early access to all our 2025 resources and merch, plus sweet discounts on it all. Tell me what YOU want here: https://lnkd.in/ejdsGejt PS: See you at an event in 2025?

“Content creation is the future” Piper Phillips relates to us in the “fear of posting” and explains why NOW is the perfect moment to start especially if it feels awkward. Content creation is becoming a cornerstone of every industry, and starting before it’s oversaturated gives you a major advantage. 🤔 How are you embracing the content wave?

MONDAY MOTIVATION: "Afraid to start creating content? Stop overthinking—it’s all in your head." Yena Kim of the massively popular Menswear Dog account shared with us a powerful mindset shift for creators: Nobody’s watching as closely as you think. The key to building confidence is testing, posting, and learning from the process. Forget what your high school friends might think — they’ve got their own lives. Focus on trying, failing, and figuring out what works for you. What’s stopping you from putting your content out there? This is the week to GET STARTED!

“Make content you’re proud of.” Jack Appleby reminded us at a recent event that building a personal brand isn’t about chasing views — it’s about attracting the right people. 🎯 Whether the goal is to entertain or grow in your career, the key is to create content that feels authentic to you. And the content that makes you feel good will, in turn, make your audience feel good about you. 🤔 What content are you most proud of?

"The moment that changed everything." Colin Rocker shared with us how losing his job pushed him to go all-in on content creation. From brand deals to digital products, he turned vulnerability and faith into a content career that's taking off. What's holding you back from taking the leap?