Curacity

Amadeus Hospitality and Curacity have partnered to share valuable, forward-looking market data crucial for your marketing and revenue optimization strategies. This quarterly report series will provide: 👉 Occupancy and LOS data from Amadeus Demand360® 👉 Curacity Lead Time: You already know the days between booking and check-in. Thanks to our partnerships with 40 of the world's best media brands, we can tell you the days between a guest's initial inspiration and booking, illuminating the entire customer journey. 👇 Download the FREE report for market-by-market recommendations and actionable strategies that will help you prepare for Q1 2025.

Curacity welcomes Namron Hospitality to the network. The artfully designed and locally rooted boutique hotels and restaurants in Mexico City, Tulum, and San Miguel de Allende serve as sanctuaries of privacy, laid-back luxury, and inspiration.

Are last-minute deals good for hotels? Nick Slavin weighs in on Hospitality Net.

In partnership with Skift, we set out to research how hotels can measure revenue growth from awareness and reputation. The expertly-crafted report illuminates how hotels can drive revenue by appealing to the 89% of luxury travelers who said they were more likely to book a high-end hotel if they were already familiar with its brand. In this report: 🗯️ A new survey of more than 700 affluent travelers and 300 luxury and lifestyle hotel brand executives: Find out how each segment defines “luxury travel” and where gaps exist between the two. 🗯️ 81% of travelers said that they trust established travel media brands for recommendations, while less than 25 percent said that social media influences their discovery and booking processes: See how they interact with brands and brand-building campaigns. 🗯️ 68% of travelers are more likely to book a luxury hotel based on travel media recommendations than on hotel ads or direct offers: Learn what this means about the changing role of travel media in luxury hotel marketing strategies. 👉 Download for free to reevaluate your marketing strategies and consider a holistic approach that appropriately incorporates multichannel media activations and accurate attribution models.

Thanks for sharing, Rafat Ali!

Marketing, particularly in the luxury lifestyle segment can be a tricky undertaking. Check out the latest research report from Skift and Curacity that taps into fresh data to better understand the role travel media plays in building luxury and lifestyle brands. https://lnkd.in/eEtaX5yW

Having worked in media, marketing, and/or travel pretty much my entire career, I had a lot of personal interest and investment in this one. Thanks to the folks at Curacity for coming to Skift with a really sharp idea for research. It was really fun to explore with them how the "luxury and lifestyle" segment of travel is changing and where there are disconnects between travelers and hoteliers on what that experience should look like. All of that said, the core of the report is a deep dive into the massive role that specialized travel media plays in helping people choose luxury hotels, and most importantly, how hotels can now link brand awareness to bookings in ways they've never been able to do before. In other words: Don't let them tell you that email marketing doesn't work... https://lnkd.in/ewxEFH-9

📣 Budgeting for Digital Vs. Traditional Marketing 📣 Traditional PR offers prestige and credibility, while digital marketing provides targeted reach, real-time engagement, and measurable results. How can hotels accommodate both within their budgets? We asked Michael J. Goldrich, a hotel digital marketing expert and AI advisor (formerly of Starwood Hotels & Resorts, Wyndham Hotel Group, Denihan Hospitality Group, and more), to weigh in on the topic. 📖 In this blog post, you’ll discover: • The optional budget breakdown between traditional PR, digital marketing, and emerging opportunities • Overcoming the limitations of traditional and digital marketing • How to holistically measure success 👉 Don't miss out on these FREE expert tips. Head to our blog, subscribe for more content like this and reach out to learn how Curacity can help drive demand and build your brand this budgeting season.

💸 Limited Hotel Marketing Budget? 💸 Navigating a tight marketing budget can be challenging, but it doesn’t have to limit your impact. In the latest installment of our "Ask a Strategic Advisor" series, hotel digital marketing expert and AI advisor Michael J. Goldrich shares his expertise on making every dollar work harder. 📖 In this blog post, you'll learn: • How to overcome the limitations of traditional and digital market • Why now is the time to learn into performance-based marketing • 7 additional strategies for extending a limited budget 👉 Don't miss out on these FREE expert tips. Head to our blog, subscribe for more content like this and reach out to learn how Curacity can help drive demand and build your brand this budgeting season.

We're headed to IHS at The Independent Hotel Show Miami. Will you be there? Meet up with Curacity's Jason Resch and Zakary Glasberg! https://hubs.ly/Q02P1PL70