CustomerX Community

Here's a snapshot of what you can expect from the Porter team at #CustomerXCon2024! Stop by our booth October 21st-23rd. See you in Boston! #customerxcon #customerledgrowth CustomerX Community

We are excited to offer a mobile app for CustomerXCon to help you navigate & craft a personalized agenda, learn more about our speakers, and network with other attendees! Attention CustomerXCon attendees!! We encourage you to download and install the #Gradual Go app on your phone or tablet ahead of the event so you can browse the agenda and start meeting fellow attendees today.  The Gradual Go app is available on Apple and Android devices, on smartphones and tablets.  It can be installed here: App store https://lnkd.in/eMxE6sfd or Google Play https://lnkd.in/ew24gfkS Once you have the app installed and downloaded, you will select CustomerX Pros from the options, and enter your email address (be sure to use the email address you use here in the Community and registered for the event with). This will prompt the app to send you a four-digit access code to your email to get into the CustomerXCon 2024 event. On behalf of the CustomerXCon planning team, event Ambassadors and Supporters cannot wait to see you in just 20 days!!

Talk about Group Therapy. This topic deserved not just a table but a breakout room so that is what we did. We listened and we are delivering. In this dynamic panel with Sierra Wise- Zamudio and Alyson Tapley they will be diving into what comes next for customer advocacy and customer communities now that Influitive is out of the picture for them. (And maybe you if you are joining the session.) Sierra and Alyson made the shift and will share confidently there is light on the other side. Whether you're moving off of from Influitive or just looking for fresh insights, this chat is packed with practical advice to help your advocacy program thrive. See you there!

Workshop Spotlight 🔦 Lauren Turner will be leading an interactive workshop on Day 2 where you will discover the art of mastering the narrative to substantiate business value. Through hands-on exercises (including a chatGPT demo!) participants will acquire the skills to source pertinent metrics, interpret insights, and craft compelling stories that resonate. Elevate your community-building strategy by seamlessly integrating data-driven storytelling, proving the tangible impact of your business initiatives. Tickets are still available join the #CustomerX Community to learn more and register today

Today! Another edition of our Monthly roundtables. Jump on and chat with Christina Garnett, EMBA !!

Monthly Roundtable with Christina Garnett, EMBA is this week!!! Here is how to join: Step 1 --> block your calendar 10am - 11am ET on September 6th Step 2 --> on that day - Log into the CustomerX community Step 3 --> see roundtables on home page and click into the roundtable right at 10am ET Step 4 --> network with your peers and chat 1:1 with Christina!! Step 5 --> share a forum post what you learned and why others should join in the next monthly roundtable!

🔦 Speaker Spotlight! Another dynamic duo - this time with Alison Bukowski and Robert D. Leading a Workshop on Day 2 in the Customer Success Engagement and Leadership trick these two will be diving into Making the Impossible, Possible. Right now it seems nearly impossible to secure resources for launching/growing a customer advocacy program. Justifying existence isn’t fun, but necessary. User adoption, leadership buy-in, showing fast results…the secret for advocacy professionals hides within alignment - perhaps with a lesser known business partner: Customer Success Operations. We’ll workshop a maturity model that allows for all levels of practitioners from starting from scratch to developing homegrown models and processes, and evolving to vendor solutions to scale efforts. 

🔦 Speaker Spotlight Dynamic duo of Emily Amos and Alexie Glover on Day 1 Workshop in the Customer Marketing and Advocacy track. Customer story crash course: Reviewing different story types, formats, and interview questions Customer stories are a vital part of any customer marketer’s job. But many marketers are eager to move beyond the traditional challenge/solution/result format. Use case stories have just surpassed challenge/solution/results stories in terms of popularity, with other story types, like best practice, adoption, switcher and implementation stories, hot on their heels. 🤔 But do we really even know what differentiates these story types? 🤔Do your interview questions reflect the story type you’re creating? 🤔How do you know which story type and format is right for your company, customers and buyers? Together, we’ll explore a variety of customer story types and formats—and discuss how to make the most of these assets. We’ll share our answers to the questions above and cover how to ideate and implement a strong, creative customer marketing content strategy to maximize your content.

🔦 Speaker Spotlight Meet Diana Gabroveanu - she will be leading a Workshop Day 1 in the Customer Marketing and Advocacy track. The topic covered will be: Building Customer Advocacy Marketing, A Workshop for New Program Managers. If you are new to customer advocacy or your company is just discovering the practice, this workshop is for you. Diana helped build over 100 customer advocacy marketing programs and can help you iron down the essentials: resources to leverage, lines of business to engage, key metrics, executive reviews. Cristina is an experienced program manager laser focused on promoting customers. Once your business goals are in place, she can teach you how to propose the right opportunities to the right customer at the right time.

Speaker Spotlight! A panel workshop titled - Looking in the Mirror: Moving Past Vanity Metrics to Show Real Results, Real Impact Join Brittnee Dawson and 2 other CMA experts dive into this very important topic on  how to: 1.Tie business objectives back to customer marketing objectives 2.Discuss how advocacy can support growth (and not just retention) 3.Best practices for breaking down silos and working collaboratively with other departments to drive additional value. thank you Dave Hansen for spearheading this topic and working to bring this panel workshop to life!