Darkroom

Six years in, still shipping the future of digital. See select highlights from 2023.

Koio x Darkroom Creating a new language of modern minimalism with Koio Our collaboration with Koio was a study in materiality, movement, and subtlety for digital paid media channels.

Office Hours 005 / New York City Couldn’t make it to our latest Office Hours? The full event stream is now live. Watch Namik Soltan (CEO @gngrlabs), Forbes Fisher (CEO @cloud23sleep), David Wolfe (CEO New Economy Brands), and Lucas DiPietrantonio (CEO Darkroom) discuss how creators are driving the evolution of commerce. Link (in comments) to watch the full video. Follow us to stay informed about upcoming events.

Last week, we hosted the fifth installment of Office Hours at Shopify’s NYC HQ, diving deep into how creators are changing the commerce landscape. A big thank you to the incredible panelists Namik Soltan (@gngrlabs), Forbes Fisher (@cloud23sleep), and David Wolfe (New Economy Brands) for sharing their expertise. Office Hours is where forward-thinking founders, creators, and e-commerce experts converge to exchange ideas and insights on the future of digital commerce. Missed this one? Follow us to stay informed about upcoming events.

Darkroom x The Winning Framework Join us tomorrow at 10am EST where Darkroom's CCO & Co-Founder, Jackson Corey, along with Senior Growth Strategy Director, Max Showalter, will be leading a master class on How to Coordinate Paid & Organic Social. Hosted by MagicBrief. Register now: https://lnkd.in/g_n87wcH

Register now: https://lnkd.in/g_n87wcH 99% of consumer brands do not integrate their Organic Social and Paid Social processes and LOSE out by not doing so. Join us on October 30th at 10AM EST where Jackson Corey and Max Showalter will discuss the following: • Organic Social as a force multiplier applied to Paid Media • Reduce CAC sustainably • Building content competencies • Achieving cost synergies for content production • Repurposing and adapting organic social content for paid social ads • How to test organic content for ad purposes Thank you to MagicBrief for hosting!

Please join this exclusive masterclass in paid and organic growth with Darkroom’s Jackson Corey and Max Showalter, and MagicBrief. Time: 10/30 at 10am EST Register here: https://lnkd.in/g_n87wcH Sign up today. In this session, you’ll gain: A proven strategy to lower your CAC while increasing longer term ROI and LTV with organic and paid working together. Insights to create impactful, high-performing content that drives both sales and engagement. Efficient methods to repurpose content, cutting production costs and maximising value. Tools to build long-term brand loyalty through sustainable organic social investment. Clear tactics to reach high-value audiences without relying on unsustainable viral trends. This will be the ideal masterclass for you and your team to unlock the full potential of your social strategy and cut costs on the way

Darkroom x Valuable Studios Oren John's Valuable Studios launched earlier this year. The brand designs one-of-a-kind apparel and accessories. We are grateful to have supported the launch and ongoing content creation through our DarkArts services. Flip through the carousel to see some of the output from this partnership.

I'm thrilled to announce that Darkroom is launching two new services: ✌️ 1. "DarkArts" — Dedicated Creative (Design + Video Editing) Since launching in Q3, we've been able to service global brands like Burton and Amazon, and startups like Valuable Studios and TALA with any design, motion, or video deliverable they need (ie paid ads, email designs, presentation decks, and more). DM me if you're interested in how it works! 2. Organic Social as a Service Organic Social has not been a service we've offered historically. We felt it was a function better served in-house with brands. But after much observation across dozens of brands, we feel we have a unique structure that brings value. We’ve always felt held back without the ability to directly impact organic reach and following for our clients—when CAC is such a pivotal leverage point in eCom. We’re officially opening up our waitlist for this service starting this month—already in high demand. ...AND I have to give a special shoutout to our recruitment team - who has been firing on all cylinders to keep up with service demand. In Q3, we had over 8,000 applicants, took 234 interviews, and made 18 hires. 🫣

Darkroom x Tini Lux Tini Lux creates highly effective, irritation-free jewelry for people with sensitive skin. Darkroom’s partnership focused on multi-year growth engagement including a comprehensive restructuring of their paid social, website optimization keyed on conversions, influential performance marketing creative and marketplace management.