DDB North America

Hello LinkedIn network! Here's my most recent Forbes article. This month I am addressing a very important and complex question: Is Multicultural advertising just advertising? In other words, is there still a need for companies to invest in specific, culturally relevant messages, when multicultural segments already represent a significant percentage of the advertising campaign targets? I hope this article can spark a healthy debate on this topic, as brands are struggling to find new sources of growth. Many thanks to Jose Villa, Chairman of the Board of the Hispanic Marketing Council and President at Sensis for his contribution to the discussion. I hope you like it. Onwards! 🚀 🙏 #advertising #marketing #multiculturalmarketing #CMO https://lnkd.in/emsXCZzk

New Campaign Alert: Termite Damage Transformed into Art 🐜 🎨 DDB Chicago is thrilled to announce their latest collaboration with Orkin, launching the Chewed Art campaign - a unique twist on termite protection. Using actual termite damage, both teams created stunning art to bring awareness to the invisible dangers lurking in your home. The campaign sheds light on the real impact of termites in a visually unexpected way. And the first 500 homeowners who schedule and receive a free inspection by March 31 will get an exclusive limited-edition poster of termite artwork. 🖼️ “Our goal is to reach new homeowners – many of whom are in the process of decorating and personalizing their homes – and use a fresh perspective to show them how critical termite protection is,” says colin selikow, Chief Creative Officer, DDB Chicago. “By transforming termite damage into art, we want to help homeowners understand that while termites may create visually appealing patterns, the consequences of unchecked damage are far from beautiful. We are excited to continue our work with Orkin and help bring this message in a memorable way.” Read more in ADWEEK here: https://lnkd.in/e2KarQ2T Thank you for the coverage, Terry Stanley. #DDBChicago #Orkin #ADWEEK #Creativity

We’re blushing 😊   At DDB, we’ve always believed that the best creative work doesn’t chase what’s new—it taps into what’s timeless. This piece in ADWEEK by Nick Federowicz is a welcome reminder that true insight, artistry, and emotional connection will always be the foundation of great advertising.   Read more about the enduring legacy of Volkswagen’s “Think Small” and why creativity rooted in human truth still wins: https://lnkd.in/dh9PQzti   #ThinkSmall #DDB

🏈 Who Will Break the 'Super Bowl Template'? It's officially Super Bowl Sunday! 👏 John Carstens, Chief Creative Officer, Team DDB has written a piece for shots diving into the ads we should be watching out for tonight. John expects to see some real rule-breakers that go against the grain of typical humor and celebrity cameos. He believes the power of contrast is key - ads that defy the usual tropes will truly stand out. 💥 Who will break through the clutter and surprise us with something bold and unpredictable? Who will be the ultimate ad rebels tonight? 👀 Read more on John's thoughts here: https://lnkd.in/evPcu3a2 #SuperBowlLIX #Advertising #DDB

In the battle for consumer attention, the most valuable real estate isn’t a media buy—it’s a lasting emotional memory.     Introducing the Feels Barometer: a first-of-its-kind global tool that measures, decodes, and harnesses human emotion at scale. The Feels Barometer is here to help brands claim their share of heart, marketing a new era in emotional creativity.     Here's an overview of the research behind it:    🌟 Insights from eight global experts in emotions and psychology.      👥 140+ hours of deep qualitative research across diverse cultures.      🌍 Surveys of over 16,000 people across the U.S., U.K., Spain, Germany, Australia, Sweden, Brazil and France.      💡 100 real-life emotional triggers, from personal rituals to societal shifts.        Learn more here: https://lnkd.in/d5CdSWVD      Follow DDB on LinkedIn and for those who already do, sign up for our “DDB Feels” newsletter [https://lnkd.in/dMA8ZnmE] and keep your eyes peeled for the first edition to drop later this week.    #FeelsBarometer #DDBFeels #EmotionalCreativity

🌎 💡 Isaac Mizrahi dives deep into multicultural marketing, shedding light on the power of the Hispanic consumer market. Featured in Forbes, Isaac Mizrahi, CEO, Alma and Chief Operating Officer, DDB North America highlights the five core strengths driving the Hispanic consumer segment: growing population, rising education attainment, upward trend in income, cultural influence and enduring optimism. He acknowledges how these strengths are only getting stronger and will allow the Hispanic population to shape the future of American society for years to come. CEOs & CMOs, now is the time to prioritize and unlock this dynamic community's full potential! 🚀 Read more on how the shift is shaping the future of business. https://lnkd.in/eUVJuBC7 #DDB #MulticulturalMarketing #FutureofBusiness

Three powerhouse agencies, one united North America ⭐      Today, we announced a strategic transformation to further deliver on our vision for the future, uniting three of DDB's most distinctive and celebrated agency brands – alma, adam&eveDDB, and DDB Chicago – under one unified leadership team in North America.       Leading the way are some of the industry's best: Caroline Winterton, CEO, Isaac Mizrahi, Chief Operating Officer, Micheline Grace Lewis, Chief People Officer, Justin Gee, Chief Financial Officer, and Laura Cona, Chief Growth and Marketing Officer.  "With this incredible leadership team in place, we are excited about the future of DDB North America," said Alex Lubar, Global CEO, DDB Worldwide. "Our unified approach will allow us to build on our creative momentum and continue driving results for our clients, while unlocking new growth opportunities for our teams."    As we look ahead to 2025, we can't wait to explore new collaborations and continue delivering work that hits you in the feels. Let's go! 🚀 💫 Read more in Ad Age here: https://lnkd.in/et6y2px9. Thank you for the coverage, Ewan Larkin! #DDB #AdAge #Creativity #Leadership

2025 Outlook: Strategy Experts Predict What's Next 🚀 DDB Chicago's Head of Strategy, Jaime McGill is featured in an exciting new series highlighting bold predictions for 2025. 🗣️ Based on the triumphs and challenges of 2024, Jaime shares the trends already taking shape and what's next in the industry when it comes to technological evolution. Let's read why Jaime sees herself as an 'eternal optimist' and what she thinks is in store when it comes to creative thinking. 💫 Read more in LBBonline - Little Black Book here: https://lnkd.in/e8SAWSUM #Leadership #IndustryTrends #2025Predictions #DDBChicago #LBB

Today we honor Martin Luther King Jr. and the impact his legacy has had on society. We take time to reflect on his lessons of equality, justice, and peaceful activism, to contribute to a better future for all. #DDB #MLK #MartinLutherKingJr #MLKDay

Jorge Murillo is certainly a creative to watch in the new year! We are forward to seeing him and all our spectacular creatives inspire us and take us to new heights in 2025. 🎉