The Dealer Playbook

Short-term wins might feel good...But they won’t sustain dealership success. 👇 There’s a better way—a mindset shift that redefines what success looks like in the long run. Adopting an infinite mindset can transform how dealerships grow: ◦ Focus on daily wins: Small, consistent progress builds momentum. ◦ Stay resilient: Long-term thinking helps weather economic and industry challenges. ◦ Prioritize growth: Sustainable strategies over quick fixes create lasting success. This shift isn’t just about profits—it’s about building a dealership that thrives through any market condition. What’s one change that could lead to sustained success? #dealership #dealerships #cardealership Read more:

Fixed operations could be your dealership’s untapped goldmine. Here’s why it matters: Sales often get the spotlight, but fixed operations—service, parts, and body shop—can generate 3x the profit. It’s a consistent revenue stream, even during economic downturns. Loyal service customers are more likely to buy their next vehicle from you. Focused strategies here can strengthen your bottom line without relying solely on vehicle sales. The key is unlocking its potential. Is your dealership maximizing the power of fixed ops? Read the full commentary here: https://buff.ly/3ZA7f6G #dealership #cardealership #dealerships

Is Gen Z living on a different planet when it comes to salary expectations? Here’s the reality: Recent surveys show Gen Z entering the workforce with annual salary expectations as high as $140K. For perspective, the average salary in the U.S. is about $55K. This gap isn’t just about numbers—it’s about mindset. Gen Z’s expectations are shaped by rising living costs, social media influencers, and a desire for work-life balance. For employers, this raises big questions: How do you attract and retain talent without breaking the bank? What benefits or workplace cultures can bridge the gap? Dive into my full commentary here --> https://buff.ly/41hniaL #dealership #cardealership #dealerships

A 25% tariff on Mexican imports could shake the auto industry. Here’s what’s at stake: • Mexico is a key hub for automakers. • Tariffs could raise vehicle prices. • Automakers might move factories to avoid costs. • This would hurt trade and impact jobs. For dealerships, this means ripple effects. Higher prices. Inventory challenges. Supply chain uncertainty. How would your dealership handle the impact? #dealership #cardealership #dealerships

Creativity is reshaping dealership marketing. It's no longer just about running ads or showcasing inventory. Creative approaches are opening the door to deeper connections and better results: Trust is built through authenticity. Showcasing team personalities creates a relatable and welcoming impression. Unique storytelling stands out. In a crowded market, creative campaigns break through the noise. Engagement fosters loyalty. Resonating with audiences leads to stronger, longer-lasting relationships. Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group, is leading the way with their mockumentary series, "The Dealership". This creative approach not only entertains but also builds connections, attracting customers who want to be part of their story. Creativity isn't just about being different—it's about creating meaningful experiences that deliver results. What's an example of creative marketing that's stood out in the industry? Check out the full episode here: https://lnkd.in/dnefCxHX #dealership #cardealership #dealerships

Volkswagen is facing significant challenges. The company plans to close three German factories and cut thousands of jobs to address a $155 billion debt. Union strikes are intensifying, adding pressure as the company deals with a drop in sales. Here’s what dealers can do to adapt: Reassess future orders: With potential production slowdowns, evaluate your upcoming inventory pipeline and adjust accordingly. Ramp up pre-owned strategies: Focus on promoting certified pre-owned vehicles to meet customer needs if new inventory becomes limited. Double down on EV knowledge: Volkswagen’s challenges could shift focus further toward EVs. Prepare your team to lead these conversations. Change brings uncertainty, but also opportunities for innovation. How do you recommend staying ahead and being prepared for the changes coming? #dealership #cardealership #dealerships

Leadership shake-ups can send shockwaves through an organization. Stellantis CEO Carlos Tavares has resigned following a profit warning and a significant drop in market value. An interim executive team will manage operations until a new CEO is named in mid-2025, leaving key brands like Chrysler, Jeep, and Fiat in a state of transition. Here’s what dealers can do to navigate this uncertainty: Stay informed: Keep a close eye on updates from Stellantis to understand how this leadership change may impact product availability and brand direction. Strengthen your local presence: Focus on building customer loyalty and delivering exceptional service to create stability at your dealership. Diversify your inventory strategy: Explore additional inventory options to reduce reliance on Stellantis brands during this transitional period. Change creates challenges, but it also brings opportunities for growth. How are you preparing your dealership to adapt? #dealership #cardealership #dealerships

Firm but fair leadership is the key to winning your team's trust. Here's the thing: Being inconsistent—weak one day and firm the next—confuses your team. As Emer Sanabria, MSM, MBA wisely said, people rally behind consistent, strong leadership. Set a tone of being firm but approachable. Stick to clear expectations. Lead with consistency to earn respect and alignment. The best leaders set the tone and stay true to it. What do you think? Is consistency in leadership important? #dealership #leadership #businessstrategy

Nissan is making bold moves to stay afloat. The company plans to cut 9,000 jobs and reduce global production capacity by 20%. FOX BUSINESS CEO Makoto Uchida is taking a 50% pay cut to share the burden. These steps aim to save $2.6 billion amid declining sales in China and the U.S. MONEY Nissan's challenges highlight the need for agility in today's auto industry. How is your dealership adapting to market shifts? Let's discuss. #dealership #dealerships #cardealership #nissan

What if efficiency isn’t about cutting costs—but cutting through the noise? The most successful dealerships don’t just talk about efficiency—they truly understand it. It’s not just about doing more with less. It’s about recognizing the ripple effects of every decision—or indecision—inside your business. What’s the opportunity cost? How much is inefficiency really costing you? And what does true efficiency look like at every level of your operation? Here’s the surprising part… For me, efficiency starts with a daily habit. Every morning, before emails, meetings, and the chaos, I sit down and write in my gratitude journal. Gratitude clears my head. It helps me focus on what matters most. And with that clarity, I can cut through the clutter and focus on what moves the needle. I’m curious: What’s one habit that has transformed your career? #dealership #cardealership #dealerships