The Dealer Playbook

The Dealer Playbook

Media Production

Argyle, Texas 731 followers

A podcast for modern retail auto dealers.

About us

A podcast about what it takes to thrive as a modern retail auto dealer. Hosted by Michael Cirillo. New episodes weekly!

Industry
Media Production
Company size
2-10 employees
Headquarters
Argyle, Texas
Type
Educational
Founded
2014
Specialties
Podcast, automotive industry, car dealers, car sales, and automotive news

Locations

Employees at The Dealer Playbook

Updates

  • Creativity is reshaping dealership marketing. It's no longer just about running ads or showcasing inventory. Creative approaches are opening the door to deeper connections and better results: Trust is built through authenticity. Showcasing team personalities creates a relatable and welcoming impression. Unique storytelling stands out. In a crowded market, creative campaigns break through the noise. Engagement fosters loyalty. Resonating with audiences leads to stronger, longer-lasting relationships. Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group, is leading the way with their mockumentary series, "The Dealership". This creative approach not only entertains but also builds connections, attracting customers who want to be part of their story. Creativity isn't just about being different—it's about creating meaningful experiences that deliver results. What's an example of creative marketing that's stood out in the industry? Check out the full episode here: https://lnkd.in/dnefCxHX #dealership #cardealership #dealerships

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  • Volkswagen is facing significant challenges. The company plans to close three German factories and cut thousands of jobs to address a $155 billion debt. Union strikes are intensifying, adding pressure as the company deals with a drop in sales. Here’s what dealers can do to adapt: Reassess future orders: With potential production slowdowns, evaluate your upcoming inventory pipeline and adjust accordingly. Ramp up pre-owned strategies: Focus on promoting certified pre-owned vehicles to meet customer needs if new inventory becomes limited. Double down on EV knowledge: Volkswagen’s challenges could shift focus further toward EVs. Prepare your team to lead these conversations. Change brings uncertainty, but also opportunities for innovation. How do you recommend staying ahead and being prepared for the changes coming? #dealership #cardealership #dealerships

  • Leadership shake-ups can send shockwaves through an organization. Stellantis CEO Carlos Tavares has resigned following a profit warning and a significant drop in market value. An interim executive team will manage operations until a new CEO is named in mid-2025, leaving key brands like Chrysler, Jeep, and Fiat in a state of transition. Here’s what dealers can do to navigate this uncertainty: Stay informed: Keep a close eye on updates from Stellantis to understand how this leadership change may impact product availability and brand direction. Strengthen your local presence: Focus on building customer loyalty and delivering exceptional service to create stability at your dealership. Diversify your inventory strategy: Explore additional inventory options to reduce reliance on Stellantis brands during this transitional period. Change creates challenges, but it also brings opportunities for growth. How are you preparing your dealership to adapt? #dealership #cardealership #dealerships

  • Firm but fair leadership is the key to winning your team's trust. Here's the thing: Being inconsistent—weak one day and firm the next—confuses your team. As Emer Sanabria, MSM, MBA wisely said, people rally behind consistent, strong leadership. Set a tone of being firm but approachable. Stick to clear expectations. Lead with consistency to earn respect and alignment. The best leaders set the tone and stay true to it. What do you think? Is consistency in leadership important? #dealership #leadership #businessstrategy

  • Nissan is making bold moves to stay afloat. The company plans to cut 9,000 jobs and reduce global production capacity by 20%. FOX BUSINESS CEO Makoto Uchida is taking a 50% pay cut to share the burden. These steps aim to save $2.6 billion amid declining sales in China and the U.S. MONEY Nissan's challenges highlight the need for agility in today's auto industry. How is your dealership adapting to market shifts? Let's discuss. #dealership #dealerships #cardealership #nissan

  • What if efficiency isn’t about cutting costs—but cutting through the noise? The most successful dealerships don’t just talk about efficiency—they truly understand it. It’s not just about doing more with less. It’s about recognizing the ripple effects of every decision—or indecision—inside your business. What’s the opportunity cost? How much is inefficiency really costing you? And what does true efficiency look like at every level of your operation? Here’s the surprising part… For me, efficiency starts with a daily habit. Every morning, before emails, meetings, and the chaos, I sit down and write in my gratitude journal. Gratitude clears my head. It helps me focus on what matters most. And with that clarity, I can cut through the clutter and focus on what moves the needle. I’m curious: What’s one habit that has transformed your career? #dealership #cardealership #dealerships

  • The EV push just got more complicated. Automakers are reportedly asking for EV sales mandates to protect against cheaper gasoline car competition. Here’s what dealers can do to adapt during this shifting landscape: Stay ahead of local EV mandates: Monitor government regulations to ensure your dealership is prepared to meet new requirements. Educate your team: Equip your sales staff with the knowledge to explain the value and long-term benefits of EVs to hesitant buyers. Optimize EV inventory: Diversify your lot to include a mix of EV models at different price points, appealing to a broader audience. Promote incentives: Highlight federal and state EV tax credits to make the transition more attractive to buyers. The shift to EVs isn’t slowing down. Staying proactive can turn uncertainty into opportunity. How is your dealership preparing for the future of EVs? #dealership #cardealership #dealerships

  • I’ve been thinking a lot about what this day means. And honestly, I couldn’t let Thanksgiving pass without saying how much you mean to me. Whether you’ve been rocking with #TheDealerPlaybook since episode one (shoutout to my OGs!) or you just stumbled across it—thank you. For real. You’ve made this crazy, nearly 11-year journey more rewarding than I ever could’ve imagined. Now, let me tell you about today’s episode because it’s a little different. This one’s straight from the heart. It’s about gratitude, yes—but not in the fluffy, cliché way you might be thinking. I’m sharing how practicing gratitude has been the single biggest shift for me in how I work, lead, and live. And here’s the kicker: Gratitude isn’t just about saying “thanks.”—it’s a lens that shifts how you see the world. It clears the clutter, aligns your focus, and opens you up to opportunities you didn’t even know were there. Want to know how it works? You’ll have to listen. 🎧 Click here to listen now: https://lnkd.in/d7xuT4rs Because when you truly embrace gratitude, you’re not just thankful—you’re unstoppable. Happy Thanksgiving, my friends. I’m grateful for you today and every day. #podcast #thedealerplaybook #thanksgiving

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  • Leadership isn’t just about processes—it’s about people. I had the privilege of sitting down with Louie Herron on my podcast, and one particular insight hit home so hard, I had to share it with you all: "Leadership development is personal development." When your team knows you genuinely care about them—when they trust that their growth matters to you—they’ll show up differently. They’ll be more engaged, more focused, and more connected to the mission. And that’s how you drive your organization to the next level. Because at the end of the day, processes don’t build a high-performing team. People do. #podcast #thedealerplaybook #leadership

  • What’s the #1 thing holding your dealership back? If your first thought was "sell more cars," you’re missing the bigger picture. In this episode of The Dealer Playbook, I sat down with the one and only Louie Herron—a guy who doesn’t just talk about dealership growth; he’s lived it. From turning struggling stores into record-breakers to inspiring teams with a vision that sticks. Louie says "If your team doesn’t believe, no amount of process will save you." Belief fuels action. Action drives results. If you’re missing the first piece, the rest will never fall into place. Check out the full episode with Louie here: https://lnkd.in/dPvJktnu #podcast #thedealerplaybook #growthhack

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