Essential reading below. Sometimes it feels like brand strategy has become a box ticking exercise on the way to a campaign or brand update. Really enjoyed the framework below that focuses on establishing business fundamentals and driving actionable approaches to value creation.
Author at 'Building The Agile Business', 'Agile Transformation', and 'Agile Marketing', Keynote Speaker, Digital Consultant and Strategist
I've written a post about writing a strategy on a page (something I wish more people did rather than vague powerpoint presentations which are open to interpretation or easily forgotten). The post includes a great example of a framework for strategy on a page as well https://bit.ly/48o0qaB