Decade reposted this
Chief Marketing Officer | Global Growth, Brand & Creative, Ecommerce | ex L’Oreal, LVMH, Condé Nast
I’m incredibly proud to announce the launch of our new brand identity and campaigns at LIGHTBOX! A heartfelt thank you to my amazing team, the talented branding and creative studio Decade, and the incredible team at Wildcat for your dedication and hard work in bringing this vision to life. Your passion and creativity have elevated the brand in an inspiring way. Excited for what’s next!
Introducing the new Lightbox! We’re excited to unveil a refreshed brand platform, highlighted by our bold new logo and revamped website. Designed in partnership with Decade, our updated visual identity includes a hand-drawn LIGHTBOX LABGROWN alliteration and the tagline, ‘Bringing light to life,’ which perfectly captures our brand ethos. The Lightbox packaging has also gotten an upgrade with freshly embossed boxes wrapped in sleek, branded sleeves. Along with our new look, we’re thrilled to launch two exciting campaigns this fall. Our price campaign highlights our dedication to fashion-forward jewelry and accessible pricing, bringing our new lower prices into focus. ‘Modern Family,’ features model Emma Breschi and her family in a stunning image campaign shot in NYC, showcasing our latest collections in style-forward looks. At Lightbox, we champion the innovation at the heart of what we do, the creativity it takes to bring ideas to life, and the expertise it takes to make something beautiful. With our expanded fashion jewelry range, with trend-led collections launching through 2025, we’re so excited for what’s to come. #LIGHTBOXLABGROWN