Accelerating sustainable packaging innovation through technical leadership. The latest eBook by Impermea Materials and Metsä Group reveals how engineering teams are transforming material science and supply chain solutions for better performance. Download the guide to see what's possible → https://lnkd.in/ecqWZarN
Three surprising insights from our conversations with packaging technical leaders: 1. Over-engineering is the hidden enemy of sustainability. The most successful teams we interviewed dropped material usage by up to 70% just by measuring actual barrier requirements vs. assuming they needed industry standards. 2. "We're a sustainability company that makes paper, not a paper company that does sustainability." This mindset shift from Metsä Group is why they're on track to eliminate fossil fuels by the end of 2030 while improving performance. 3. The teams making the biggest impact never talk about "matching" traditional materials. They're focused on engineering better solutions, period. Want our full technical guide with implementation strategies from Metsä Group, TemperPack and other pioneers? Download the technical guide to see exactly how leading brands are cutting material waste by 75% while improving performance → https://bit.ly/4jjkJMj