DeVito/Verdi

D/V President Ellis Verdi’s latest by-lined article as a member of the Forbes Council has been selected as this month’s “Editors’ Choice” by the editorial board. The piece, “Ad Agency Hype Chasing Has Led To Creativity’s Demotion,” takes a hard look at how more agencies are chasing “hype” and rigid positioning rather than emphasizing stronger creative output. He makes the point that marketers must embrace risk, not just performance metrics.   As Ellis states, “Marketers need to live with a little insecurity. But what many of us are living with is judgment-free work dictated by performance marketing metrics that favor stunts and clicks. We’re falling in love with gimmicks rather than great creative.” #Forbes #Creativity #Advertising

Big news from our client LiveOnNY. Achieving terrific results in a short time. Success is clearly tied to the dynamic and smart leadership of Leonard Achan RN, MA, ANP. ✅ 70% increase in donors ✅ 5x increase in lifesaving referrals ✅ 60% increase in Black, Hispanic, and Asian donors and recipients. ✅ 8 Billion earned media impressions ✅ Number 1 in the nation in honoring Black organ donor heroes #LifePassItOn #LiveOnNY #OrganDonation #DonateLife #HealthcareLeadership #Collaboration #Education #NYC #Nurses #EMT #Transplantation #Physicians #ThankYou #CriticalCare

With $8 million on the line every 30 seconds during Super Bowl commercial breaks, fortunes and careers rise and fall. This year we were once again bombarded by the good and the bad, the memorable and the soon-forgotten, the mesmerizing and the ‘meh,’ and the silly and the smart. Without picking on the bad (well, maybe just one), here’s a quick look at a few that we feel did right by the brand. #SuperBowl #Advertising #SuperBowlAds https://lnkd.in/gEUcVuXA

Super Bowl Creative Reactions with ADWEEK: Hims and Hers Super Bowl Ad Goes For The Gut. View the full article: https://lnkd.in/ewxPQ7AS #SuperBowl #Advertising #ADWEEK

Agency shout out for Barbara Michelson, who’s celebrating 26 years as D/V’s Head Of Production! This is the type of person Barbara is: when we asked for a photo for this post, she sent us this and said, “I’m the one in the background, taking the photo.” For 26 years Barbara has been in the background working with clients, creatives, talent, directors, editors, licensing, and a handful of others to bring ideas to life. Today we bring her to the foreground to say thank you for all that you do!

Reddit users react to RUSH's new competitive outdoor campaign 😏 Check out the ads causing a stir: https://lnkd.in/ennbReKJ #Healthcare #Advertising #OOH

Recently, the rebranding of many ad agencies has left us awash in “positioning” firms that produce judgment-free work dictated by performance marketing metrics that favor gimmicks over creativity. The goal is now to make the client comfortable and give them something that’s expected.    But agencies and marketers need to understand that the agency world is facing the consequences of performance marketing creative. The industry needs to re-balance its performance marketing approach, return to core principles of creativity and get back to giving clients something they’re not expecting. Ellis Verdi Forbes Forbes Agency Council #advertising #creativity #performancemarketing

Martin Luther King Jr.’s legacy continues to inspire much of what we create. His unwavering belief in justice, equality, and the power of words reminds us that change begins with a voice. This piece, created for the Foundation for Individual Rights and Expression kicked off a national campaign to defend free speech with a full page spread in the New York Times released on MLK Day. It celebrates the connection between free speech and progress. Dr. King’s dream resonates so strongly today because he spoke boldly and freely. Today and every day, his ethos fuels our mission to amplify ideas that drive impact and change. #MLKDay #IHaveADream #FreeSpeech

Welcome to the first edition of “How We Got the Shot”! 🎥✨ Here's a sneak peek behind the scenes of our latest work with Lincoln Tech. The ad, "Escape High School," ditches the monotony of traditional education for the exciting possibilities of hands-on learning. We've been teaming up with Lincoln Tech since 2016, creating work that works as the need for skilled tradespeople continues to grow. Bonus fun fact: The lead actor? None other than the son of longtime D/V creative Vinny Tulley. Clearly, creative talent runs in the family! 😉 #BTS #LincolnTech #CreativeCampaigns

How much AI is too much AI? (besides this photo) Samsung and Instacart partner on smart refrigerators via Digital Commerce 360 A recent partnership between Samsung and Instacart is sparking some debate around AI's appetite for removing friction throughout our everyday lives. This latest collaboration integrates AI-powered grocery ordering directly into Samsung's smart refrigerators, making restocking seamless and intuitive. The partnership certainly exemplifies the future of advertising, where technology and consumer needs intersect to create meaningful interactions. However, Ellis Verdi expresses some skepticism: “This feels like a gimmick, technology in search of business. We like choosing and changing up what we buy. There are some constant needs that this might benefit, but even then, we may want to be more in control.” Is this a step in the right direction or just another example of AI removing the little efforts we do in our lives that make it interesting, different, special?