Devocate

Launching today: Explore our new resource, the DevRel Flywheel. Download it free from: https://lnkd.in/eFKmHpH6 It offers a structured approach for planning and evaluating developer relations programs, designed with sustainability in mind. With thanks to the folks Common Room for sponsoring this resource!

Remember when “going viral” was at the top of every CMO’s to-do list? You can’t always plan what will get your audience buzzing, but whether it’s your own content or someone else’s, you definitely want to know about it. Here’s why👇 Community/DevRel When “making people aware and getting them engaged” is part of your job description, it helps to know which topics get your community members talking. Marketing SEO matters. But business-relevant content that gets your ideal customers fired up? That’s something you want to track, report on, and replicate ASAP. Sales Reciting your pitch deck is out. Showing you understand what matters to buyers is in. Viral content engagement can tell you a lot about a future customer’s pain points and objectives. Customer success Current customers replying to a viral post that hits close to home? Good or bad, retention starts with keeping your finger on the pulse of existing customers. Product Your EPD team is in a constant race with your competitors. If viral content related to your industry can give them the roadmap to customer love? They want to know! If it feels like there are endless channels where content can go viral, it’s because there are. Common Room makes it easy to track viral activity—automatically and in real time. Check out the playbook in the comments. 🙌 Real people. Real context. Real pipeline.

🤝 We partnered with Derek E. Weeks to bring his book, Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world, to our community members for a super accessible price—$1.99 on Kindle. When you join the Uncommon community and pop into our #learning-and-resources channel, you'll also find workbook materials to help you evaluate, refine, and build processes that enable your GTM teams to incorporate community-led strategies into marketing and sales motions that earn closed-won deals. Join the community and the conversation about Unfair Mindshare on Slack: https://lnkd.in/gY3iVF3d