NADIR'S HAWAIJ MASALA IS LIVE! https://lnkd.in/dgSKM34X
Nadir Nahdi x Diaspora Co. HAWAIJ MASALA is HERE!! Our approach to selling spices has always been rooted in telling beautiful, complex stories about food, culture and history, and constantly investing in our community - something that has paid off again and again. I knew that as we grew, we wanted to partner with voices from across the diaspora who could add further complexity and color to what being “made in South Asia” means. I honestly can't think of a better first collaborator on this journey than our dear friend Nadir Nahdi. To me, he is the most powerful food storyteller and cultural builder in our industry. His videos have covered everything from the relationship between Palestinians in Gaza and their olive farms to the story of how South Asian immigrants brought lamb nihari to London. See his epic launch video here - https://lnkd.in/d9f6DZA2 Our collaborative Hawaij Masala is an ode to his Yemeni-Pakistani identity and to being a true child of the Indian Ocean. It's deeply savory, warming, and so incredibly versatile, we already can barely keep it in stock! Get yours here - https://lnkd.in/di9EPWYd