Digilant

A huge thank you to Adrienne Brown, Ashley Karim-Kincey, and Catherine Johnson, MPS for joining our team at our sales off-site this week! Your insights and perspectives were invaluable in helping shape our strategy and next steps. We’re eager and ready to put these ideas into action!! 💪 🤩

TikTok’s ad pause is here—so what’s next for advertisers? With U.S. ad campaigns going dark on January 19 and the platform’s long-term future still uncertain, brands need to start planning their next moves now. To help advertisers prepare for this disruption, we asked our team of social media experts—Magnolia Deuell, Lina Aarfan Jones, and Taylor Nadler Sauerwein—to share their perspectives and offer guidance on what brands should do next. Check out their insights here: https://lnkd.in/eWiD99mx

We’re excited to announce that Andrea Monge has recently been appointed CEO of Digilant! Andrea’s global leadership experience and commitment to helping clients become smarter investors in their media strategies make this an exciting new chapter for our team. Read more about her vision and what’s ahead for Digilant ⬇️ https://lnkd.in/e5mXu3BS

Our team had an incredible time attending #CES this past week—immersing ourselves in groundbreaking innovations and gaining valuable insights into what’s next for consumer technology and digital experiences. Raquel Rosenthal, Kyle Malone, and Rick Apicella, enjoyed connecting with professionals across the industry and exchanging ideas that will help shape our digital advertising strategies in 2025 and beyond. Thanks to everyone who made this experience so impactful!

Many retirees are not slowing down but instead are seeking new ways to continue growing, learning, and even pursuing second careers. Known as “Retirement Reimaginers,” these individuals desire to stay mentally sharp, acquire new skills, and explore passions they may have deferred during their working years. There are many channels for higher education advertisers to tap into to reach this engaged audience–learn more in our latest blog ➡️ https://lnkd.in/ei63uttR

Next-level executives are driven by a desire to not only advance their careers but also to become the best versions of themselves, leading with empathy, building high-performing teams, and cementing their legacy within their organizations. Advertisers have countless opportunities to connect with these driven professionals as they invest in learning during their downtime. Discover the top channels in our latest blog ➡️ https://lnkd.in/exVSh3af

With 123.7M+ viewers, the Super Bowl is the advertising stage—but you don’t need an expensive TV spot to win big. From TikTok challenges to podcast sponsorships and interactive trivia, there are plenty of creative, cost-effective strategies to help your brand shine before, during, and after the game 🏈 Learn more: https://lnkd.in/eGrafGEA

A fresh perspective on ad targeting: sometimes, less is more. Smart exclusions can drive successful results without the high cost of ultra-specific targeting. Get the full story in our latest webinar⬇️ https://lnkd.in/djkux58K

Today's ambitious professionals are juggling work, their personal lives, and education to gain the skills and credentials they need to level up. Whether it's an MBA or a specialized master’s, part-time and online programs are a game-changer for those who can't hit pause on their careers. Take a deep dive into the Corporate Ladder Climber, and strategies in reaching this career-driven audience ⬇️ https://lnkd.in/e4GaJgvw

Catch Digilant's VP of Solutions, Kyle Malone, in FreeWheel's latest discussion on Supply Path Optimization (SPO). Kyle dives into how Digilant's extensive review of 268 SSPs led to smarter, more efficient supply paths—and why FreeWheel emerged as our primary video ad partner. A big thank you to FreeWheel for your partnership and for spotlighting this important conversation!