The Digital Shelf Institute

Ready to rethink product innovation? This week's episode of Unpacking the Digital Shelf features Ash McMullen, Head of eCommerce at Advantice Health, and explores a new approach to product development. 😎 In the digital age, understanding your audience and the content that resonates with them is critical before even starting product development. As Ash explains, "Eyeballs move before revenue," so capturing attention with the right content for the right audience is key. 🗝️ Don't miss this discussion on how to adapt your product innovation strategy in the ever-evolving world of ecommerce! 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #Omnichannel #AudienceFirst #ContentMarketing #BrandStrategy #CPG #DigitalLeaders #EcommerceStrategy

eCategory Management: The Future of Retail 💥 72% of top brands have dedicated eCategory management (eCatman) roles on their teams, and for good reason! 📈 eCatman is evolving traditional category management to win in the omnichannel world. 📱 It focuses on understanding the online shopper journey, optimizing product content, measuring digital shelf performance, and activating retailer platforms. 🚀 This requires strong data-powered insights, cross-functional collaboration, and a consumer-first mindset. The Digital Shelf Institute (DSI) and The Partnering Group (TPG) have teamed up to release a must-read report on eCatman. Want to learn more about how to advance your eCatman strategy? Download your copy today!👇 #ecommerce #retail #omnichannel #digitalmarketing #categorymanagement #ecommercetips #digitalleaders

Check out this week's blog featuring Lindsay Savage, Senior Director of Business Platforms and Data Governance at Georgia-Pacific LLC! 📰 Lindsay shares insights from GP's impressive 13-year data journey and how they've become best-in-class in data governance. 🏆 Learn how they: 🤝 Centralized their data governance to streamline processes and boost collaboration across teams. 📈 Empowered stakeholders through data literacy initiatives and executive buy-in. 🗣️ Created a common language around data with data stewards and a data dictionary, ensuring everyone is on the same page. 💻 Fostered strong IT-business collaboration for a truly unified approach to data management. Click below for more! ⤵️ #datagovernance #ecommerce #digitaltransformation #collaboration #digitalleaders #bestpractices

🪵 Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era, however, with digital upstarts, algorithms, influencers, and other disruptors of consideration sets and shopping journeys, product innovation must change as well. Ash McMullen, Head of Ecommerce at Advantice Health, works with internal and external partners every day to redefine how product innovation is executed, starting with an understanding of audience and content that inspires the product, not the other way around. She joined the podcast to unpack this vital process transformation.💡 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #podcast #omnichannel #brandstrategy #ecommerce

🎙️ Tune into this week's episode of "Unpacking The Digital Shelf" for a critical discussion on the challenges of measuring ROI in retail media. 📈 Andrew Criezis, President at NielsenIQ, joins us to discuss: 🔆 The importance of data integration and transparency in achieving accurate ROI measurement. 🔷 How brands can collaborate with retailers to define and align on key metrics, ensuring both parties benefit from incremental growth. ❓ Key questions brands should ask retailers to gain clarity on ROI calculations and ensure they're getting value for their investments. 🟣 The impact of omnichannel data on C-suite decision-making and how brands can use data to drive organizational understanding of the omnichannel opportunity. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #retailmedia #ROI #omnichannel #ecommerce #CPG #dataanalytics #digitalmarketing #marketingstrategy

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🔥 Check out this video clip from our DSI day last spring, featuring Brad Santanna, MBA from The Hershey Company! In this session, "From KPI to ROI: How to turn data into action across your organization," Brad shares the stage with Mike Black (Profitero), Emily Thomas Theobald (Church & Dwight Co., Inc.), and Kristin Hamilton (Hasbro) and shares a real-world example of how Hershey used data to improve their holiday candy sales. By analyzing search data, they were able to identify a key insight that led to a significant increase in sales. 💥 We love using data to drive real results! Interested in coming to our next event? More in comments ⤵️ #dataanalytics #ecommerce #digitaltransformation #KPI #ROI #Businessintelligence

📣 LAST CALL to sign up for today's webinar! 📆 TODAY ⏰ Time: 10-11 AM EST Join Lauren Livak Gilbert (The Digital Shelf Institute) with Jasmine King and Sarah Lambert Oetiker from Accenture as they explore the transformative impact of Generation Alpha on today's commerce landscape. Register now 👇 #GenAlpha #FutureOfCommerce #Webinar #Accenture

😎 CYBEX is looking for a Digital Marketing Manager! To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalleaders

💫 Tweezerman International, LLC is looking for a Global Content Delivery Specialist! 🔍 To learn more about this and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalleaders