digo:

Celebrating the season with joy, love, and cultura! 🌟🎄 From our Digo team to all of you, we wish you Felices Fiestas. ✨ #HappyHolidays #TeamDigo #HispanicMarketing

🚀 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗰𝗹𝗶𝗰𝗸𝘀: 𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 𝘃𝗶𝗱𝗲𝗼 🎥 Media companies are capturing the attention of 18–34-year-olds with short-form videos. As Augusto Ghigliotti, Head of Publishers at Digo, highlights, these clips are more than trendy—they’re transformative. 🔑 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 1️⃣ Younger audiences prefer platforms like TikTok, Instagram Reels, and YouTube Shorts over traditional media. 2️⃣ Teasers drive curiosity, leading users to click through to full articles or videos. On-site, publishers maximize revenue with high-performing pre-roll ads. 💡 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 Publishers’ ability to funnel engaged audiences from social media to their websites is a game-changer. Brands can: • Reach users primed for content consumption. • Leverage pre-roll ads for impactful campaigns. • Gain visibility in trusted, authentic environments. Short videos are the bridge to deeper engagement and brand growth. 🔗 Read the full blog post here ⬇️

Reflecting on a Year of Growth and Gratitude! 2024 was a year full of challenges but also one of opportunities that we turned into growth and progress. At Digo Hispanic Media, we faced every obstacle with resilience, determination, and a commitment to always deliver our best. I want to express my deepest gratitude to the entire Digo team. Your effort, dedication, and responsibility have been the key to positioning us for a brighter future. I am confident that 2025 will be a transformative year for us—a turning point toward the greatness we know we can achieve. To our clients and partners, thank you for your trust and continued support. Your collaboration fuels our mission and inspires us to keep pushing boundaries. You are an integral part of our success, and we look forward to continuing to grow together in the years ahead. Digo’s potential in the coming years is immense. We are part of a vibrant and opportunity-filled industry, and I am certain that we will continue making a difference with our work and vision. Thank you to everyone who is part of this incredible journey. The future is bright, and together we will make it happen. Wishing you all a happy holiday season and a 2025 full of success, health, and great achievements!

🎉 Breaking News at Digo! 🎉 Hernan Zungri is officially our new Chief Operating Officer! 🚀 After an incredible tenure as SVP of Sales, Hernán’s leadership, passion, and results-driven mindset have elevated Digo to new heights—and we know this is only the beginning. 🌟 Congratulations to Hernán on this incredible milestone! Your leadership inspires us all—here’s to an exciting new chapter. #TeamDigo 👏🎊

“Spanglish is an acknowledgment that my language has adopted another, implementing words and concepts as a better vehicle to express an idea.” - Guillermo Pérez, CCO, Digo In his insightful discussion with Portada, Guillermo Pérez highlights how Spanglish has become a powerful tool in bilingual advertising. For many in the Hispanic community, this blend of languages allows for more profound, more authentic expressions that go beyond what English or Spanish can do alone. Read more on how embracing linguistic diversity drives authentic connections. 🌐 #Spanglish #BilingualAdvertising #HispanicMarketing #Digo #DigoHispanic

🚀 AI Drives FAST Channel Growth, But Human Insight is Key 🚀 In his latest piece for the International News Media Association (INMA), Marcos Sosa Vivanco, OTT Product and Video Strategy Director at DIGO, explains how AI is transforming FAST channels, creating hyper-personalized content, and automating production. However, human oversight is crucial to maintain context and integrity, especially in news. As AI reshapes media, the balance between speed, personalization, and human touch will define the future. Are you curious about how AI and FAST channels are reshaping the media landscape? Read more to explore this new frontier's game-changing potential—and challenges. #AI #FASTChannels #Streaming #MediaTech #Digo #Innovation #DigoHispanic

🌟 Thank You for an Incredible Portada Live Event! 🌟 We are proud to have been a premier sponsor at Portada Live in NYC this past Thursday! 🙌 It was an honor to support an event that sparks innovation and growth by connecting top brands, agencies, and media executives with multicultural audiences. 🎤 Highlight: We enjoyed sponsoring the Passion Point Sports session, exploring how multicultural audiences transform the game in US Sports marketing. A huge shoutout to our very own Kevin Downey, who moderated the panel with industry leaders Gustavo Cecilio from PepsiCo Foods and Kaio Philipe from Inter & Co! ⚽🏀 A special thank you to the amazing Portada Team for organizing such a stellar event. Marcos Baer Irma Gutiérrez Alfaro Celeste M. 👏👏 Congratulations to the Portada Awards nominees and winners! 🎉 And thank you to all the inspiring speakers and attendees for the insightful discussions and valuable networking. Together, we’re shaping the future of advertising by connecting with diverse audiences across multicultural America! 🌍✨ Until next time, #PortadaLive! 🙌 #DigoHispanic #MulticulturalMarketing #SportsMarketing #HispanicMarketing #DiverseMedia #USHispanics 🌟

For us, it’s more than just metrics measuring reach, impressions, and clicks—it’s about touching the hearts of the Hispanic diaspora. 💖 📣 Digo strengthens its commitment to connecting with US Hispanic audiences through new partnerships with Grupo Clarín, EL TIEMPO Casa Editorial, and Grupo Multimedios. Along with this expansion to enhance our exclusive inventory, we’re introducing new CTV and radio streaming products, ensuring brands can engage authentically across multiple platforms. Dive into a brand-safe environment where cultural relevance meets innovation! 🎉 📰 📻 📺 #HispanicMarketing #Digo #Partnerships #HispanicAudiences #NewProducts

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