DISQO

Are your ads driving results when it matters most? 🤔 Peak holiday shopping season is well underway, and the stakes are high! From picking the right metrics to measuring cross-channel performance, marketers are under increasing pressure to prove the value of every dollar invested in holiday campaigns. 🎯 Our recent blog shares five expert tips for effectively measuring campaign impact, optimizing in real-time, and planning for success far beyond the holiday season. Read the full blog article here ➡️ https://hubs.li/Q02-mm1c0 #HolidayAdvertising #AdMeasurement #MarketingMetrics

The cookie isn’t crumbling just yet—how does that shape ad measurement? 🍪 Hear from EssenceMediacom's Katherine Lundeen, Havas Media Network's Katie Kieft, and #DISQO’s Stephen Jepson as they discuss how the industry should approach targeting, personalization, and cross-platform campaigns with identity-based solutions. Here’s what you’ll take away from the session: ✅ How agencies measure ad effectiveness and why cookieless approaches remain vital. ✅ The importance of cohesive messaging for boosting brand and performance metrics. ✅ Where ad measurement is headed next and how to stay ahead of changing consumer preferences. Catch the full on-demand webinar in partnership with Ad Age to access new strategies for staying competitive. Watch the webinar here 👉 https://hubs.li/Q02-mfP90 #CookielessAds #AdMeasurement

Marketers know that consumers are still feeling the pain of inflation, with no end in sight for 2025. So how should you approach your advertising strategies to counter consumers’ continuing economic apprehension? Ensure your ad campaigns are reaching the right consumers, communicate clear product benefits to help justify expenses, and measure ad campaign success to optimize. DISQO’s 2025 Consumer Trends Report dives deep into shifting consumer behavior with strategies to help advertisers stay agile and effective. Here's what you’ll uncover: 📊 How inflation impacts spending decisions across demographics 💡 Innovative strategies for enhancing brand visibility in a cost-cautious economy 🔎 Why consistent measurement throughout the funnel matters Don’t wait—equip yourself with insights to keep your campaigns on track and your strategy robust in 2025. Download the report today and get the data you need to lead 👉 https://hubs.li/Q02Z-1J60 Catch the on-demand webinar here 👉 https://hubs.li/Q02ZZF_90 #ConsumerTrends #Advertising2025

Happy Thanksgiving! 🦃 In between their turkey and pumpkin pie, many marketers are worrying about the effectiveness of their holiday ad spending. But for those in the game today, their Thanksgiving Day ads are key to engaging younger generations, with 88% of Gen Z saying these ads influence their shopping plans. DISQO’s recent Holiday Advertising Report uncovers the insights and strategies you need to capitalize on the buzz during the most competitive season of the year. 🛍 ➡️ Explore how brands are boosting performance, fostering lasting customer connections, and measuring the success of their holiday ad campaigns today. Download here 👉 https://hubs.li/Q02ZCKDy0 #AdMeasurement #HolidayAdTrends

🥊 The recent Tyson-Paul boxing match shattered records as the most-streamed sporting event ever, drawing in 108 million viewers globally. With 73% of fans reporting they’d subscribe to a service just for sports, the message is clear: streaming platforms are a prime channel for reaching passionate, engaged audiences. From interactive ad formats to innovations in CTV, advertisers have a massive opportunity to drive measurable results. DISQO’s latest Sports Advertising Report uncovers insights on viewer preferences, ad effectiveness, and strategies to convert engagement into outcomes. Don’t miss your chance to level up your sports marketing strategy—download here 👉 https://hubs.li/Q02ZBJLN0 #SportsStreaming #SportsMarketing #AdEffectiveness

The Countdown to 2025 Is On—Are You Ready For What’s Next? Consumer behavior is changing at breakneck speed. How can marketers stay ahead? Our 2025 Consumer Trends Webinar, featuring industry leaders from My Code, Ovative Group, and #DISQO in partnership with ADWEEK, unpacks the advertising and measurement strategies set to define the coming year. 🎯 Adapt to shifting purchase paths and evolving consumer preferences 📊 Tackle growing measurement challenges to drive impact 💡 Create meaningful brand experiences that inspire loyalty across diverse audiences 👉 Catch the on-demand webinar here: https://hubs.li/Q02ZwF040 👉 Download the report here: https://hubs.li/Q02ZwF2X0 #ConsumerTrends #Advertising2025 #Webinar

Connected TVs are now the leading choice for watching TV and video. With widespread adoption across all demographics, high consumer engagement, and the ability for advertisers to target, CTV platforms offer a golden opportunity. 👓 To stay competitive, marketers should ensure their 2025 ad campaigns employ a cross-platform strategy that taps into these CTV strengths. Discover actionable insights and prepare for 2025 with DISQO's Consumer Trends report. Get the full details here 👉 https://hubs.ly/Q02Zl35d0. #CTVadvertising #ConsumerTrends2025

🌟 Today, we're shining a spotlight on Anton Ryzhov and Mengqi (Miranda) Z., celebrating their outstanding contributions as standout DISQO Team Members of the Month! Their inspiring dedication and expertise in software development and data analysis are instrumental in delivering innovative solutions and unparalleled insights that empower precise business decisions for our clients and DISQO Nation. Get inspired by their stories and learn more about how they're shaping success and remarkable outcomes. 👉 Discover more about their achievements here. Anton: https://hubs.li/Q02ZcvTP0 Miranda: https://hubs.li/Q02Zcz000 #TeamMemberOfTheMonth #EmployeeRecognition

76% of shoppers agree: Holiday ad campaigns should already be live. ⏰ Timing is everything, and now is the prime window for connecting with consumers. But, it isn’t just about launching early—it’s about optimizing your approach. ✔️ Test and learn from your holiday campaigns ✔️ Align campaign timing with shopper behavior ✔️ Leverage data for in-flight optimization Ready to capture your share of holiday dollars? Learn how to turn insights into outcomes this season with DISQO's Holiday Advertising Report. 👉 Download now: https://hubs.li/Q02Z3SVw0 #HolidayAdTrends #AdEffectiveness

🚀 Master the Art of Omnichannel Marketing. Today’s consumers expect seamless ad experiences across every platform. To meet these expectations and maximize ROI, brands must evolve from multichannel to omnichannel strategies. In our latest blog, we uncover: 👉 What makes omnichannel marketing a game-changer 👉 Real-world insights, like how Havas Media Network optimized campaigns for #JoshCellars 👉 How DISQO empowers marketers with comprehensive cross-media measurement Read more here: https://hubs.li/Q02YTWvf0 #OmnichannelMarketing #AdMeasurement #AdEffectiveness