Human action drives marketing. 70% of human action is driven by fear. 99% of the time, this fear is irrational. Contrived, exaggerated and overblown by the human mind. This nameless, unreasoning, unjustified terror paralyzes the effort to convert retreat into advance. Fear impedes. Fear coerces. Fear spreads. Fear is the oldest and strongest emotion of mankind. But remember, fear is a pendulum. While it numbs the mind, its potential energy can also emancipate the mind. In a moment of peril, fear triggers fight or flight. In the world of marketing, far too many companies choose flight. They choose to run. It is the safe approach. Comfortable, familiar, routine. Join us in the fight. Be Fearless.
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Kansas City, Mo 64102, US
The DMH creative team had the esteemed honor to partner with a Kansas City legacy: Superior Moving Service Inc. We partnered with this 110+ year-old company to refresh their brand and gear them up for the next 110 years. A huge thank you to the amazing people at Superior for allowing us to be a part of Kansas City history.
Adam Lock and Chris Meier break down their creative approach to DMH client Rockhurst High School's new campaign. Using captured images, creating texture, and putting together a unique approach to show diversity made this truly stand out.
This was a fun project for our creative team. They got to design some custom DMH playing cards and here's the deal: The card box and backs are an illustration of DMH’s office, the historic Telegram building in the West Bottoms of Kansas City. The card faces feature items from all around the interior of the office — ranging from golf clubs and headphones to office plants and “the world’s largest cashew.”
Client work feature: The DMH team joined forces with Justin McClure Creative to create this spot for client Mazuma Credit Union, the Official Mortgage Partner for Sporting Kansas City and Official Partner for KC Current. It's always fun when you work with great partners and a great client, but also celebrating the powerhouse soccer scene in KC is next level.
The DMH team got to flex their creativity recently for new client Station 3 Coffee located in Shawnee, Kansas. New branding work consisted of a new logo, brand identity, voice, merchandise, and signage. It doesn't hurt that they have really good coffee, too. If you're in the KC/Shawnee area, go check out this new local gem. We're already big fans.
How do you launch a new brand in a crowded stream of big fish? Check out DMH's five-step strategy to launch fly-fishing brand ARC: https://lnkd.in/dF2ssevj