Dovetail Smart Blocks

Here's how JungleBoysFlorida.com increased revenue / user by 35%. They moved off the Dutchie iFrame and onto Dovetail Smart Blocks for Dutchie Plus. They also achieved. +41.2% Conversion Rate +21.8% Organic Traffic +191% Time on Site What would your revenue look like if every site visitor spent +35% more? There's a better, easier, and more profitable way. Sign up for a demo now: www.DovetailPays.com #dispensarymarketing #cannabisretail #cannabistech #cannabisinnovation

Here's how Quality Roots achieved: ▶ 58% Increase in Conversion Rate  ▶ 26% Increase in Avg. Revenue / User They moved their e-commerce website to Dovetail Smart Blocks for Dutchie. But results like this aren’t achieved just by good software. The most important ingredient in success is talented people and Quality Roots has that in spades with CMO Jeremy Johnson and their agency, deeproots partners led by Matthew Shterenberg. Thank you for letting Dovetail Smart Blocks help you achieve this success! To other owners, if you want results like this ... sign up for a demo at www.DovetailPays.com. #dispensarymarketing #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary

Dovetail helps dispensaries of any size not just survive but thrive. In 1 month this store saw: +25.1% Revenue and +14.65% CVR +41.2% ARPU +284.8% Time on Site From the single store to multi-state operators, Dovetail Smart Blocks for Dutchie continually and consistently delivers amazing results for its clients. Sign up for a demo and see what Dovetail can do for you. www.DovetailPays.com If it doesn't deliver. You don't pay.  #dispensarymarketing  #cannabismarketing  #cannabisindustry  #cannabisbusiness  #cannabis  #cannabisretail  #cannabistech  #cannabisinnovation  #cannabiz  #dispensaries  #dispensary

Good conversion rate amplifies marketing success and a bad CVR compounds failure. Here's how every 1pp increase in CVR resulted in a +7.5% increase in revenue. It's not controversial to say "if you sell more stuff, you increase revenue".    What is provocative is saying this part out loud. Every dollar you spend and every hour you invest across your: brand, retail presence, SEO, marketing, drives eyeballs to your e-commerce site ... ➡ ... and none of it matters if those eyeballs aren't converting. ⬅ We were blown away by the graph below and how similar the curves were for this 13 week period representing ~163K online orders.    Orders & Revenue had an (unsurprisingly) strong correlation of 0.75. CVR and Orders had a stronger correlation of 0.89. What's a shame for the industry is how few dispensaries prior to becoming Dovetail Smart Blocks customers were actively and obsessively trying to increase CVR. (We get it, when your entire store is locked away in an iFrame, identical to your competition there's not a heck of a lot you can do.) We obsess with giving dispensaries the flexibility and the tools needed to easily increase CVR, ARPU, and other critical business metrics. The repeated, double digits results our customers achieve are a testament to that committment. But don't forget. All too often, after painstakingly won improvements are achieved, continued innovation and testing is put on the back burner or forgotten. It's as if "success" is looked at as a destination as opposed to the journey with moving goal posts it actually is. If there's anything we've learned, one must stay agile and ready to react to a constantly evolving market. At Dovetail we're never done innovating and testing and neither should you. So obsess over your CVR, test continuously, and never get complacent. The market is always changing and your strategy, tactics, and tools will need to evolve as well. www.dovetailpays.com #ecommerce #cvr #dispensarymarketing #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary

We’re lucky to count the talented CMO Jeremy Johnson at Quality Roots as a Dovetail Smart Blocks customer. Seeing customers achieve quantifiable wins while using the tools we’ve painstakingly built is exceptionally gratifying. Jeremy, thank you for not only being a customer but helping us get even better by making sure Dovetail provides you with the flexibility and tools you need to succeed.

Oversized investment in Bricks & Sticks instead of Clicks hurts dispensary revenue across both channels. Here's the 1 KPI with the strongest correlation to increased Walk In Revenue...  Increased Online Revenue. After analyzing over 1.9 million shopping sessions, we found that increased online revenue has an almost perfect probability value of 0.98 with increased total revenue. To put this into perspective, it's as strongly correlated to revenue growth as the number of increased orders. Mind Blown. This data suggests that a performant online store directly translates to increased in-store revenue. We always thought there might be channel conflict and that over-investment in one channel might cannibalize revenue and orders from the other. However, for this data set, it sure doesn't appear to be the case. Over the last 7 years we've seen single store operators to MSO's invest massive amounts of capital and time into their brick and mortar stores with no detail too small to be ignored. Yet, when it came to online stores the investments made were paltry when compared to the physical store. In fact, over 90% of dispensary e-commerce stores are completely reliant on tech from the 90's ... the iFrame, a piece of technology that no other industry uses for e-commerce. Look. Awesome stores are awesome, but these findings underscore the necessity for an integrated approach to retail strategy. Neither channel should operate in isolation or without investment. By leveraging online channels to drive both digital and physical sales, dispensaries will create cohesive, omnichannel experiences that maximize revenue across all touchpoints. Take a look at www.dovetailpays.com and talk to us about our 5X ROI guarantee when we upgrade your Dutchie iframe site to Dovetail for Dutchie. #dispensarymarketing #cannabismarketing #cannabisindustry  #cannabisbusiness #cannabis #cannabisretail #cannabistech  #cannabisinnovation #cannabiz #dispensaries #dispensary  #dispensaries

The avg. dispensary has 25 online specials / day, yet the avg. mobile user stops scrolling at 1K pixels. This means they only see 3-5 specials. That's why we created Specials Search. Make your specials special. Specials Search enables customers to quickly and easily find and buy the specials they care about from the long list of specials they previously ignored. Dovetail's Specials Search is just 1 of 143 (and counting) very smart, drag and drop e-commerce features designed to make your Dutchie or Jane Technologies, Inc. e-commerce site more profitable. We guarantee you'll see an increase in revenue or you don't pay. It's that simple. You can stop searching for the way to make more money online learn more at www.DovetailPays.com #dispensarymarketing #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary #dispensaries

It's not your fault. 90% of cannabis sites depend on tech from the 90s ... the iFrame. No other industry uses iFrames for e-commerce for 3 reasons: It's profound negative impact across: SEO, User Experience, & Customization. iFrame sites are fast and cheap to stand up but don’t help you stand out. There's a better way and we guarantee you'll see a 5X ROI or you pay nothing. Dovetail is a drag and drop e-commerce site builder for Dutchie & Jane Technologies, Inc. built on WordPress. It enables an easy, no-code, upgrade of any iFrame site to Dutchie's & Jane's enterprise class API solutions. Dispensaries gain access to all the critical functionality and options locked away in those APIs, now easily accessible in WordPress via an intuitive interface. Non technical users simply drag and drop from a library of 133+ prebuilt and proven e-commerce features. Called “Smart Blocks”, these features automatically connect to and pipe in live data from a diverse array of sources (e.g. every Dutchie & Jane Technologies, Inc. API endpoint). In addition, Dovetail provides unparalleled customization and access to critical features that go way beyond what those APIs offer. DovetailPays.com #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary #dispensaries #dispensarymarketing

What’s “in-store” for cannabis? Increasing “online only” shoppers. And since they spend +15.9% / order that's good news. What's clear is this ... ... online is growing and in-store is slowing. Here’s why that matters. **Revenues Go Up** Imagine adding 16% more cash for every in-store order. That money quickly adds up. This only one of the benefits of increasing online orders and moving in-store shoppers online. **Retail Speeds Up** Online orders reduce: wait times, lines, and the amount of human capital required to service customers. But more importantly … **Satisfaction Goes Up** Simpler and quicker fulfillment of online orders frees team members to invest more quality time with those in-store shoppers that love in-store shopping. The result? Happier customers and maybe larger orders. Whether you use Dutchie or Jane Technologies, Inc. the time to up your online game is now. Cannabis shoppers have finally found the internet. #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary #dispensaries #dispensarymarketing

Surfside partners with Dovetail to boost ad revenue for dispensaries by 87.5%. Dovetail supports the ability to easily manage ads anywhere and everywhere on any Dovetail for Dutchie e-commerce site but now ... With our partnership and support for Surfside Ads, dispensaries can turn any of those ad units into immediate revenue. iFrames sites simply don't allow ads to be put in the places with the most eyeballs and clicks. But Dovetail sites with Surfside ensure maximum visibility and ensure you can "add ads" in the places proven to get clicks. Not only do dispensaries get a revenue boost from advertising dollars, they also enjoy increased basket size and revenue from customers purchasing featured products. #cannabismarketing #cannabisindustry #cannabisbusiness #cannabis #cannabisretail #cannabistech #cannabisinnovation #cannabiz #dispensaries #dispensary #dispensaries #dispensarymarketing