Dreambound

Check out Dreambound's trending programs for September based on user search results. Surprised by any of the programs? Share your thoughts!👇 #HigherEducation #CareerGrowth #TrendingCareers #WorkforceDevelopment #EducationInnovation #FutureOfWork #Dreambound

"Our goal is to be the go-to place where if someone wants to advance their career and make more money and do something meaningful where they are able to provide for themselves and their families, they'll come to Dreambound and they'll find that path for them no matter what it is." - Athena Kan, Dreambound CEO Athena Kan recently sat down with Ahmad Mansur on the EdVenture Media podcast, where she talks about how we started, what exactly we're doing, and how we're helping bridge the gap between eager learners (from all walks of life) and education. 🎧 Listen now: Spotify: https://lnkd.in/gKuZ-6Jh YouTube: https://lnkd.in/ggTKCPUb #careertechnicaleducation #dreambound #careereducation #edtech #workforcedevelopment #HigherEducation

Cost per start: It's THE metric to track I was on a sales call this week with a school director and we had a conversation that made me think that others might be in the same position. Towards the end of the call I asked, "What's your cost per start?" "Ah, that's interesting, that would make sense for us to know. We should know that," he replied. He got it, just from the question. Why Cost Per Start? More and more higher ed marketing leaders are increasingly defining success based on "CPS" - cost per start. It makes sense: why focus on top-of-funnel stats like impressions or clicks, let alone phone calls or form submits, if they aren't converting into eventual students that start? It's why schools are increasingly moving away from "CPE" cost per enroll, because not every enrolled student will actually start. The challenge is that even schools thinking about cost per start may not be measuring it with full fidelity. Let's change that. Here's how to calculate your cost per start: Cost per start = (Cost Per Inquiry (lead) x number of inquiries + other costs (creative, talent, and account management)) / Number of student starts Quick How-To: 1. Go to Facebook Ads Manager (ensure your pixel is tracking correctly) 2. Take the number of conversions, multiply by the cost per conversion 3. Add creative costs + account management costs 4. Divide by the number of starts specifically from Facebook (to do this you'll need to cross reference enrollment data from your CRM/SIS) 5. Repeat for Google and other digital advertising channels Helpful Tools These can automate both the analysis and management of this: We work with all of these. Great teams, great products. They can help you with analyzing and managing your campaigns to reduce CPS. Cygnus Education, Inc. CloudControlMedia, LLC leadHOOP And lastly, the shameless plug... at Dreambound this is exactly what we do. We help schools reduce their CPS by on average 21%. This isn't just a flimsy number - it represents real cost savings and improved spend efficiency all leading to a more stable operation that can scale. With a contracting higher ed industry its more important than ever before to start measuring your marketing and advertising resources like a scientist. If you're interested in diving deeper into the topic: 1. Try calculating your cost per start using the formula below 2. Break out your CPS by channel for deeper insights 3. Reach out – i’m happy to be a thought partner on reducing your CPS!

We're gearing up for the much-awaited ASU+GSV Summit! Connect with our CEO Athena Kan and COO Shiroy Aspandiar from April 14-17, and be sure to catch Athena's session on April 16th at 2:10pm, where she'll be discussing American competitiveness through workforce skilling in critical verticals. See you there! #ASUGSV #ASUGSVSummit #dreambound

👋 Come say hi to Athena and Shiroy at LeadsCon from April 8-10th! 👋 Dreambound helps over 100k find both credit and non-credit career education courses every month. We're growing rapidly too! If you're in EDU and looking to get in front of more prospective students to grow your enrollments... just shoot us a message 💌 We'd love to meet with you 🤝

Catch our CEO Athena Kan and COO Shiroy Aspandiar in Vegas next week at LeadsCon! ⚡ Dreambound works closely with hundreds of higher-ed institutions to grow their enrollments. If you're attending, and in the education sector, let's be sure to connect! #leadscon2024 #leadscon #highered #highereducation #enrollmentmanagement #dreambound

(K)ee(P) it s(I)mple!