Dreamday

So...Brightland pizza oil had a late night last night: we were featured on The Tonight Show with Jimmy Fallon, with the iconic Gwyneth Paltrow! 🍕 Honored that pizza oil is also a part of goop's incredible annual holiday gift guide this year. 🎁

We’re thrilled to welcome Ritual, The Bouqs Company, SET ACTIVE, LYMA, LARQ, and Marie Veronique to the Dreamday family! These brands are not only shaping their categories but are ones our team genuinely adores and uses every day. I will share more about this later, but this announcement feels especially personal for me. Working with Ritual again, a brand I was lucky enough to help build from the very beginning with Katerina Markov Schneider, where Taylor Osumi was our PR Account Director and now sits here as our SVP, is a long-time dream of mine at the agency and brings everything truly full circle. We are also very excited to announce our two new talented new hires: Rebecca McMahon (Litwack), who joins us as our Senior Director of Affiliate, and Julia Heppard, who joins us as our Account Executive. Both have made an impact already. Feeling more inspired than ever to keep making waves with the incredible Dreamday Team and our celebrated new clients who are all transparent, visionary, and truly at the forefront of their respective categories 💫 Thank you The PR Net for your continuous support and sharing the news! https://lnkd.in/gZxWygkF

Thrilled that my clients Joyce de Lemos of Dieux and Stephanie Lee of selfmade® were featured in the winter issue of Entrepreneur and online. Always honored to work with thought leaders with such a grasp on what makes Gen Z tick! Check out the story for some great insights. 👏 Dreamday https://lnkd.in/eX7NHjZ9

Truly honored to be named one of The PR Net's Marcomms' Most Influential for 2024! It’s incredibly rewarding and humbling to see the impact of the ideas and innovations our team has pioneered at Dreamday and Quality Media, Powered by The Quality Edit®, not just within our businesses but across the broader marketing and PR landscape. At Dreamday, trailblazing Performance PR was about shifting the narrative —turning the age-old problem of PR being largely a black box, into a more measurable and modern strategy that delivers undeniable results. Similarly, at Quality Media, Performance Publishing™ reflects our vision for modern performance marketing, a fresh approach to acquiring customers that elevates your brand rather than hurting it. This recognition is about the teams that bring these strategies to life. Their creativity, expertise, and commitment have brought established new benchmarks in our industry and best of all — we’ve had a ton of fun doing it. Thank you to all of our clients who believe in our shared vision and to The PR Net and the esteemed judges for recognizing our work.

A holly jolly thank you to NBC News' TODAY team for choosing Artifact Uprising® + Quince in their top 100 gift picks! 🎁 Grab a Pressed Glass Photo Ornament or Mongolian Cashmere Crewneck Sweater for anyone on your list!

I am thrilled to join Dreamday, which is pioneering “Performance PR” by combining traditional PR with affiliate marketing to drive measurable, data-driven results. I'm excited to join Jake Leganski's Affiliate Team and work in tandem with the Champions of PR: Lauren Kleinman and Lauren Sprung to contribute to this already successful team!

Excited to share that Quince's viral Mongolian Cashmere Crewneck Sweater has been selected as a winner in Shop TODAY NBC News' Gifts We Love Awards! See the full broadcast below ☃️ 🎄 Thank you again, Adrianna Barrionuevo Brach and Jillian Gonzales!

Huge thank you to Ashley Rebecca Schultz for penning this review of GLAMNETIC! 💛 Dreamday https://lnkd.in/esT798XY

A huge thank you to Katie H. for featuring my insights in her recent article, "A PR Expert’s Guide to Landing Brands on a Gift Guide," for Marketing Brew / Morning Brew--also featured in this morning's newsletter! As the founder of Dreamday and co-founder of Quality Media, Powered by The Quality Edit®, I get to work both sides of the gift guide process—from our team pitching editors all year long at Dreamday and being on the receiving side curating gift guide recommendations for our audience at The Quality Edit. Seeing what really catches attention on both ends helps me understand what makes products (and pitches!) stand out. Katie really nailed it, capturing the ins and outs of the gift guide pitching process and what brands need to do to stand out in this ever-competitive landscape. As I shared with Katie, for Dreamday, pitching for gift guides is an ongoing, year-round process. From legacy publications like Oprah’s Favorite Things to digital-first platforms, our strategy includes getting products into editors' hands as early as possible, building authentic relationships, and aligning with the publication's audience and content style. “Make sure that you make the editor’s job as easy as possible and help them understand that this is exactly where we see our brand fitting from a demographic perspective [and] here are things that you’ve worked on in the past that align with that… Serve it to them, ideally, on a silver platter as best as you can.” Read the full piece here (not a paywall, just asks for your email!) https://lnkd.in/gmRdy3yR

Today, we checked off a bucket list feature — Dreamday is in Forbes! ✅ Thank you to Serenity Gibbons for diving deep into how we foster a thriving remote environment at Dreamday. At Dreamday, creating a dynamic, connected culture isn't just a goal — it's at the heart of who we are, even in a remote setting. In addition to a flexible PTO policy, one of our most creative benefits, our  "Better You Benefit" ensures that our team prioritizes self-care with a week-long stipend and sabbatical to be used towards doing something that betters themselves physically, mentally, or spiritually. When we allow our team members to take care of themselves first, we create a more positive working environment for all. A huge thank you to Forbes for this incredible spotlight and to our amazing Dreamday team, who embody these values daily. We couldn't be more grateful or excited! Read our feature here: https://lnkd.in/gM6X9Y4d