DTC Wine Symposium

DTCWS25 is only 30 days away! 👏🙌 If you're already registered, comment an emoji that describes how excited you are to attend. If you haven't registered yet, secure your ticket today: https://ow.ly/kNFN50UcXEp #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

In this engaging session, three seasoned winery managers come together to discuss what they’ve learned from implementing training programs that empower their teams and elevate their wineries. 🍷 From practical tips to real-life success stories, you’ll learn how investing in your staff’s development can create a more motivated, loyal, and high-performing workforce. Whether you're looking to boost productivity or improve employee satisfaction, this session offers actionable strategies to drive lasting results. #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

We are proud and honored to host 400+ attendees at the Direct to Consumer Wine Symposium every year! From fresh faces to DTCWS veterans, guests hold titles in marketing, wine club management, and hospitality management. Don't miss the chance to cross-network at the premier direct-to-consumer event of 2025! Register today: https://ow.ly/NT1s50UcXzK #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

Meet our Steering Committee member Jasmine Egan 👋 Jasmine has over 15 years of hospitality experience in fine dining, luxury travel, and wine education. During her culinary studies in 2009 at The Girl and the Fig, she fell in love with wine. After leading their wine program for several years, she continued her education in Rhône wines by accepting a wine educator position at Winery Sixteen 600, owned by the Coturri Family. She was eventually promoted to Hospitality & Membership Manager. Learn more about Jasmine: https://ow.ly/7RGc50UcWsv #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

One of the highlights of the Direct to Consumer Wine Symposium is the annual tradeshow! Throughout the program, guests will get multiple chances to interact with the sponsors at their tables. This is a prime time to ask questions, gain new ideas for strategy and marketing, and determine turnkey solutions to company challenges. View the sponsors here: https://ow.ly/61mb50UcWk9 #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

Meet our Steering Committee member Heather Daenitz 👋 Heather has over 14 years of experience in the wine industry and is the founder of Craft & Cluster, a Santa Barbara-based photography and social media consulting company that helps small wine brands tell their story. She has developed a deep understanding of how to communicate the wine world’s nuances to consumers and is a fervent advocate for women in wine. Learn more about Heather: https://ow.ly/N2N650UcVSH #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

In an industry where connection and experience are everything, wineries must rethink their event strategies to engage the ever-elusive Millennial crowd. From intimate tastings and Instagram-worthy pop-ups to immersive brand experiences, we’ll share actionable insights and success metrics to help you design events that attract and convert the next generation of wine lovers. #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

At this workshop, you'll learn how adopting an innovative mindset and designing integrated, consumer-centric customer journeys can strengthen your brand, inspire deeper engagement, and boost conversions. 📈 Join Christine Komons and Bronwyn Dickson Ney as they provide actionable insights on cultivating an innovative mindset and enhancing customer journeys to align with your winery’s strategic goals. #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

Do you want to showcase your winery's sustainability efforts in a way that engages younger, eco-conscious consumers?👇 From packaging to events, discover diverse opportunities to showcase your sustainability efforts and develop compelling messaging. Learn how to connect to audiences across younger generations and leave with a tailored action plan and a practical guidebook for staff communication. #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey

Meet our Steering Committee member Kelly Mantel 👋 Kelly serves as the Director of DTC Marketing and eCommerce at Harney Lane Vineyards in the heart of Lodi Wine Country. As a key member of the senior leadership team, he drives brand strategy and oversees an array of integrated marketing initiatives. In addition to his marketing role, Kelly is a passionate wine instructor, conducting training classes and workshops tailored for both consumers and hospitality professionals. Learn more about Kelly: https://ow.ly/oJGi50UcVCY #DirectToConsumer #Wine #WineAndSpirits #Conference #DTCWS #SeeMonterey