e123

Health insurance carriers face a key decision: should they build custom software in-house or purchase ready-made solutions? Each choice has its pros and cons. Building In-House offers full control and the ability to tailor solutions but often leads to resource strain, delays, and higher costs. Maintaining in-house expertise can also be challenging. Buying Software provides speed to market, reduced IT strain, automatic updates, and better compliance with industry regulations. SaaS solutions are particularly appealing due to lower upfront costs and ongoing support. The decision should align with a carrier's strategic goals, available resources, and long-term growth plans. Key factors to consider include time to market, integration needs, and total cost of ownership. https://lnkd.in/dTEX5Mqw

In my latest series, we're exploring the Impact of a Second Trump Administration on Health Insurance Marketers. In his second term, Donald Trump’s Administration could bring sweeping changes to short-term medical (STM) insurance—a market known for its affordability but fraught with controversy. For health insurance marketers, STM could become a game-changer or a minefield, depending on how these anticipated changes unfold. I invite you to read the first post in this new series below. https://lnkd.in/gzrVYX4w

Member Status: The Key to a Smooth Open Enrollment Open enrollment is the most important two and a half months for insurance carriers, marketing agencies, brokers, and agents. One of the most critical — and elusive — pieces of data for the entire insurance distribution ecosystem during this time is member status. Member status accuracy is important, especially with millions shopping for new coverage, or making changes to existing plans during open enrollment. For brokers and agents accustomed to multiple enrollment systems and manual spreadsheets to track enrollment changes, this is a time in which you’ll want to be confident in your member’s enrollment status. Member engagement, new sales, retention, and commission payments depend on accurate member status. See how a centralized distribution management system can serve as a single source of truth to provide the correct information carriers and agents need for a successful open enrollment period. https://lnkd.in/eTgTKUBf

Open enrollment is crucial for insurance carriers, and success depends on having accurate, transparent, real-time data. This week we're discussing the importance of immediate insights that allow carriers and agencies to adjust sales strategies, improve agent performance, and increase enrollment numbers. When you have the right data, you can: ✔️ Avoid missed enrollments due to submission errors ✔️ Make data-driven decisions to adjust plan sales by geographic location ✔️ Boost agent performance, retention, and overall member satisfaction Don’t gamble—invest in data quality and visibility to enhance your market competitiveness. Check out the full article below. https://lnkd.in/eQbrFuU3

New Regulations, New Opportunities: The Hidden Potential of Supplemental Products. Supplemental insurance plans can help fill the gaps in ACA and traditional Medicare, providing essential coverage for everything from accidents to critical illnesses. It’s a great way to reduce financial risk for your clients while increasing your revenue.   Ready to learn more? Check out our latest post. https://lnkd.in/ejKK3xwq

Open Enrollment is Prime Time for AI AI isn't just a nice-to-have—it’s your competitive edge. Many health insurance companies treat AI as an afterthought, but to truly succeed, you need to integrate it strategically across every touchpoint. In this week's post, I'm covering how AI can transform your open enrollment process including streamlining operations, hyper-personalizing outreach, enhancing customer service, proactive churn management, and ensured compliance.   This open enrollment, don't treat AI as a tool – make it essential. https://lnkd.in/genCwppb

“Upskilling” is essential to thrive in an AI-empowered health insurance industry. As artificial intelligence (AI) takes on more responsibilities, it's raising the stakes for the professionals in the industry. That means it’s time to get serious about “upskilling” your workforce.    This week, I discuss how upskilling isn't just about learning to use AI, but rather understanding how AI changes everything from decision-making to customer interactions. If you're not investing in upskilling -- you're risking your future in an AI-powered world. Your competitors aren't standing still, and neither should you. https://lnkd.in/gTURvigi

Must read: The Impact of New Medicare Advantage Commission Regulations In this second and last post of our insurance regulation series, we're exploring the impact of new medicare advantage commission regulations. To make Medicare enrollment easier for seniors, the Centers for Medicare & Medicaid Services enacted new Medicare Advantage regulations that “improve access to care and address predatory marketing.” The regulations seek to reduce policy churn by eliminating administrative fees that carriers can pay to marketing agencies, brokers, and agents. We invite you to read more about these regulation changes in the attached link. If you missed part one of this series, we encourage you to learn about the impact of the new short-term medical insurance regulations linked below. The impact of new medicare advantage commission regulations: https://lnkd.in/es-T8QYq The Impact of new short-term medical insurance regulations: https://lnkd.in/erzrCPqK

Google's Artificial Intelligence-Powered Search is Changing the Game for Health Insurance Marketers. Wondering how this will affect your marketing strategy?   AI is creating exciting new opportunities for health insurance marketers to connect with consumers in meaningful ways, using content that perfectly aligns with AI-driven search.   In my latest post, I've outlined six best practices to help you rethink your approach to content creation, customer engagement, and search engine optimization (SEO). Enjoy! https://lnkd.in/gH3Xafzx

In the latest episode of our insurance innovation podcast, and second in a series focused on commissions, David Stephan, Director of Field Sales at Washington National Insurance Company, joins Alan Edgin to continue the discussion on "are commissions killing your organization?" Listen to this episode to learn about: ▪️ The overall importance of commissions and how to address legacy systems to keep agents and FMO partners happy ▪️ Building trust with distributors through commission data transparency ▪️ The need for automated commission processing to reduce human error ▪️ What the future of commissions might look like Access the full episode here: https://lnkd.in/g539j3Td Read the full article here: https://lnkd.in/gmmktbv6 Please don't forget to like, share, and subscribe!