EVR Advertising

👵 📢 Granfluencers could be the secret ingredient to elevating your senior living community’s marketing! With their authenticity, charm and wisdom, they’re proving that influence has no age limit. Discover how to tap into this trend and empower your residents to showcase your community’s vibrant lifestyle. https://lnkd.in/eYTPRN7c

Want to find your ideal senior living prospects faster? 🕵️♂️ Our easy-to-use Buyer Persona Template helps you understand their needs, goals and pain points so you can craft messages that resonate and boost your marketing impact. 📈 Download now—because your marketing deserves a perfect match! 💌 https://lnkd.in/ebcPuq9R

We're thrilled to welcome Carolanne Taylor, Senior Digital Marketing Manager, who’s already bringing fresh insights and energy to the team! 🌟 Read more about how Carolanne’s expertise and innovative approach are making an impact at EVR. 🚀 https://lnkd.in/ep6jgbNB

Leadership isn't just a title or position on a business card—it's an action, a mindset and a way of being. It’s about ownership, innovation and a drive for positive change. Because at EVR, leadership is more than just a role; it's a movement. 💥 #NationalLeadershipDay

📸 Ready to turn your customers into content creators? Creative Director Kelly Nylander shares insider tips on using user-generated content to fuel authentic, engaging and cost-effective marketing. From running contests to leveraging hashtags, this article is packed with ideas to inspire your brand’s community and elevate your strategy. Dive in and start creating connections that count!https://lnkd.in/eBKqctS5

Dove's Super Bowl commercial is a game-changer, tackling a serious issue head-on. Here’s what stood out: Impactful Message – "1 in 2 girls who quit sports are criticized for their body type" speaks volumes, raising awareness about the importance of body positivity. Simple Yet Powerful Visuals – The joyful image of a 3-year-old girl running serves as a beautiful metaphor for the freedom every girl should feel. Promoting Change – Dove calls for a cultural shift in how we talk to girls about their bodies, urging us all to be part of the solution. While some may argue the approach is simplistic, Dove's message is crystal clear—let's empower our girls! 💪 Watch the spot here: https://lnkd.in/d2ybUJV9 #SuperBowlAds #EVRBrandBreakdown Unilever

EVR’s own Pete Ricci, Carolanne Taylor (Bridges Board member) and Hillarie McClure had an unforgettable night at Bridges’ Love is in the Air 10th Anniversary Celebration! 🎉✨ We’re proud to support Bridges’ mission to cultivate communities free from violence and empower survivors with safety, advocacy and resources. Cheers to an inspiring night and an incredible cause! ❤️🙌 Learn more about this incredible event and the impact Bridges is making. https://lnkd.in/ep7h2-hN Bridges: Domestic & Sexual Violence Support Services, Inc.

🥤💥 poppi made waves at this year’s Super Bowl with its "Soda Thoughts" commercial. Here’s what worked: Relatable Message – We’ve all been there, debating whether to grab that soda. Poppi positions itself as the guilt-free choice. Social Media Stars – Partnering with influencers brings in a younger, engaged audience eager to share their soda opinions. Audience Engagement – The ad speaks directly to Gen Z and millennials with its fresh, relatable vibe, tapping into their health-conscious and social media-driven mindset. Brand Consistency – The ad stays true to Poppi’s mission of offering a better, healthier soda alternative without compromising on taste. Watch the spot here: https://lnkd.in/e-Qj2cxK #SuperBowlAds #EVRBrandBreakdown

Harrison Ford in a Jeep ad? Yes, please! 🚙 In the two-minute spot, Ford takes us on a ride through freedom, Americana and a playful jab at the Ford Bronco. 🙃 The ad nails its storytelling, highlights Jeep’s rugged appeal, and adds humor with Ford’s witty line, "Even though my name is Ford." It’s a perfect blend of brand identity and fun. 🚙 Here’s what they did right: Strong Celebrity Appeal – Harrison Ford’s iconic status draws immediate attention. Effective Storytelling – Mixing Americana with adventure kept viewers engaged. Humor & Competitor Comparison – A little friendly rivalry never hurt anyone! Watch it here: https://bit.ly/40WsM9m #SuperBowlAds #EVRBrandBreakdown

🎯 Lead(generat)ing the Way in Senior Living Marketing 🏡There’s nothing “common” about our approach to generating high-quality leads for The Commons in Lincoln, MA. Learn how our tailored strategies doubled their waitlist and boosted engagement ahead of their $385.5M expansion. 👉 Read the full case study and discover the EVR difference:https://lnkd.in/euB7t_tK