ElementalTV

In the cirque des publicités (circus of the ad industry), advertisers buy on an audience basis whereas, publishers sell inventory based on an app or platform basis. The result? Gross inefficiencies, misaligned targeting, underutilized inventory and lukewarm campaign ROI. Truth is, without deep, actionable data insights, CTV viewers remain under-leveraged for advertisers seeking high-value, data-driven audiences. Advertisers today demand transparency, precise targeting, and measurable outcomes. Simply knowing a viewer's basic demographics is not enough anymore - holistic insights into their behaviors, preferences, and habits are key to building audiences that deliver real ROI for advertisers. Data-driven audiences, generated by carefully analyzing and curating viewer traffic allow publishers to shift from content- or app-based selling to meaningful, audience-based selling. This approach not only empowers publishers by solving for audience fragmentation and achieving comprehensive scale, but also helps advertisers exceed campaign ROI by targeting their desired viewers across the entire CTV ecosystem, irrespective of app, channel, content or platform. Here's how 1Audience transforms CTV “viewers” into valuable, data-driven audiences: Analyze and Curate Viewer Data: Using advanced AI and data science models, 1Audience turns fragmented traffic into meaningful audience insights. Segment Audiences by Demand: By identifying patterns in viewer behaviors, 1Audience empowers publishers to craft highly desirable audience segments, such as "sports fans" or "savvy gen-z shoppers", that advertisers are eager to target. Seamlessly Integrate with DSPs: 1Audience ensures that curated audiences are easily accessible through advertisers’ preferred DSPs, facilitating streamlined media buys. By empowering publishers with tools to curate and take control of their inventory and ultimately their audience data, 1Audience eliminates unnecessary intermediaries, allowing for higher revenue potential and more effective advertiser partnerships. For advertisers, this means access to precisely targeted audience pools, reducing wasted impressions and improving campaign outcomes. Learn more @ https://lnkd.in/gnSbdm-a #CTV #CTVadvertising #programmatic #1Audience #digitaladvertising #streaming #OTT #FASTtv

Albert Y. from ElementalTV and Gustavo R. Aparicio from Spanglish Movies are thrilled to be at the Association of National Advertisers Multicultural Marketing & Diversity Conference, amidst all the exciting dialogue around advancing #inclusivity and #diversity in advertising. Also, special shoutout to Gustavo for showing off his shiny new "1Audience Alliance" badge of honor! 🏆 Curiosity killed the cat, but in Vegas, it might land you an exclusive sneak peek of the 1Audience Alliance before its big debut in January. 😉🐾 Come find us for an exclusive Early Bird exploratory chat! #CTV #DigitalAdvertising #CTV #Programmatic #Hispanic #1AudienceAlliance #1Audience #ANAMulti

Did you know, fragmented viewership eats into your inventory margins by dispersing audiences across numerous platforms and services, making it harder for you to offer a unified target audience to advertisers?   This results in fewer ad impressions per segment, diminishing the value of audience data and driving up ad tech costs as multiple intermediaries are often required to reach these scattered viewers. Consequently, advertisers pay more while targeting less efficiently, which impacts publisher margins and makes their inventory less attractive.   Identity resolution, as seen with ElementalTV's proprietary identity solution, #1Audience, addresses this challenge of CTV fragmentation by creating cohesive audience profiles from disparate data sources, enabling advertisers to identify and target viewers across platforms and devices in a holistic manner. By leveraging AI for advanced data reconciliation and merging anonymized user data across the CTV landscape, 1Audience empowers publishers to offer advertisers complete, high-value audience segments without relying on unnecessary intermediaries.   1Audience combines probabilistic and deterministic matching to connect a vast variety of user identifiers such as device IDs, IP addresses, and subscriber data, together. This approach not only maintains a user’s anonymity but provides advertisers with a consistent view of a consumer across #CTV channels, unlocking enhanced targeting potential.   In ElementalTV’s partnership with Fremantle, 1Audience applied identity resolution to transform Fremantle’s fragmented audience segments into cohesive, high-value categories. And by enabling direct-to-publisher SPO, advertisers were able to reduce intermediaries & the overall "ad tech tax", ensuring seamless and transparent programmatic transactions. #programmaticadvertising #digitaladvertising #FASTtv #programmatic #connectedtv #streamingtv #streaming #OTT

VenuEx is heading to Retail Media Ad Days 2024 by Dataxis happening in NY on November 13th! As a leading venue-based TVOOH solution, we’re thrilled to connect with industry leaders and innovators to explore the latest in #retailmedia ad tech. Our platform transforms #TVOOH advertising, offering brands high-impact screen time in venues and moments that matter. Want to learn more about how #VenuEx can help your brand reach audiences and maximize #OOH impact? Feel free to connect with Tony Patel at Retail Media Ad Days.

Traditionally, political campaigns have relied on linear ad spots to reach older Americans, but it’s no longer an either/or proposition for campaigns because older voters are also cutting the cord! Keynes Digital has observed an 8% increase in #CTV CPMs among swing states, which can be attributed to the fact that even older audiences are becoming streamers, making CTV a viable way to reach them. #ctvadvertising #connectedtv #adtech #streamingtv #fasttv #programmatic #1audience

Unlike the usual rush in the terminals where people are dodging duty-free stores like ninjas, airport lounge dwellers are chillin’. They’re sipping lattes, browsing Instagram, and watching TV - basically, sitting ducks for your ad. The average lounge visitor is said to spend 60-90 minutes in that space. That’s a solid one hour or more of undivided attention you’re not getting anywhere else. Compare that to your regular digital ads where people are just a swipe away from skipping or clicking "X" - here, you’ve got them locked in. #oohadvertising #ooh #dooh #outofhome #retailmedia #commercemedia

So, what's so special about us? Fine so AI, curation and identity might be the trendiest buzzwords in ad tech but not many players out there have real in-house tech that solves for any of the industry's most relevant pain points. Case in point: CTV fragmentation. With all the tech and AI in the world, the industry is still struggling to consent to basic data interoperability standards and achieve supply path efficiencies. At ElementalTV, our team with decades of industry experience knows that fragmentation is the single biggest roadblock to effective audience activation and campaign success. We also know that CTV success is less about sitting on heaps of data and more about having a well-oiled machine where that data runs through all the cogs in the system to make it actually valuable and actionable. In a world where data and AI are frequently thrown around for bragging rights, we’ve been hard at work for years playing with both for an outcome-based solution to the industry’s Achilles Heel i.e. fragmentation. And while there’s a ton of tech providers out there claiming to help monetize audiences for CTV publishers or maximize campaign ROI for advertisers, we know that without solving for the industry's most burning questions, there's no real, long-term success for any of the stakeholders. This is why #1Audience is a game-changer in the truest sense of the word, with it's multi-faceted approach addressing fragmentation and identity resolution. Fine, optimizing fill rates and improving bid density might be satisfying and all, but your long-term revenue success lies in turning your elusive audience into a mainstay - so that you never have to be at the mercy of 3P vendors again. 1Audience lets YOU drive your success, take ownership and stay in control of your revenue destiny. Feeling curious? Let's catch up in DMs!

Let's face it - audience fragmentation is the stuff of nightmares. Picture this: you just spent weeks developing a killer ad campaign, only to realize your target audience is scattered across 15 different streaming platforms, each with its own walled garden of content. It's like trying to corral a room full of hyperactive cats... wearing tiny little jetpacks.   According to Statista, CTV ad spend is expected to grow to 42.4 billion dollars by 2027, but that also means more places to show ads, more devices to manage, and more opportunities for your audience to hide from your well-crafted message. Each platform offers a slightly different version of the streaming experience, and users have embraced this diversity. It’s like a buffet where no one can decide if they want sushi, nachos, or a salad, so they just grab everything and move from one table to another.    This is why sell-side curation has become a non-negotiable. By harnessing their existing troves of data (from online behaviors to app usage and even granular viewing habits) and amplifying its value through sophisticated AI/ML modeling, publishers can create hyper-targeted audience segments; meaning advertisers can reach soccer moms, gamers, or avocado-toast enthusiasts with laser precision, whether they’re streaming a cooking show on Roku or bingeing true crime documentaries on Amazon Prime. And by aligning these curated audience segments to advertiser needs by demographics, behaviors, interests, and contextual data, publishers are no longer at the mercy of 3P platforms or data brokers. They’re the ones creating these premium audience segments themselves, offering advertisers a streamlined, efficient path to their target audience. #ctv #ctvadvertising #connectedtv #adtech #adtechnology #streamingtv #fasttv #programmatic #1audience

The antithesis to the meteoric rise of #fragmentation, thanks to the gazillion CTV platforms and devices vying for viewers’ attention, is audience-based selling. While CTV is largely bought on an audience-basis, it is still predominantly sold on an app, channel, or platform basis, where publishers offer ad inventory based on where the content is being viewed rather than who is viewing it, leading to inefficiencies in the ecosystem. This is why sell-side curation is the need of the hour for CTV publishers to harness their existing troves of data and amplify its value through hyper-targeted audience segmentation. Our AI-powered programmatic audience-buying platform, #1Audience, empowers CTV publishers to maximize their inventory value by delivering curated, data-activated audiences directly to advertisers. Read more @ https://lnkd.in/g5Wednas #programmaticadvertising #digitaladvertising #FASTtv #programmatic #CTV #connectedtv #streamingtv #streaming #OTT #1Audience

ICYMI, here's the full recording of Shafi Mustafa's keynote at The StreamTV Show's Advertising Summit. The ensuing discussion brought to light some powerful insights on tackling CTV #fragmentation. And while the challenge is real, it is not unsolvable. Holistic identity solutions like 1Audience, our AI-powered, programmatic audience-buying platform, maximize publishers' inventory value by delivering curated, data-activated audiences directly to advertisers. #programmaticadvertising #digitaladvertising #FASTtv #programmatic #CTV #connectedtv #streamingtv #streaming #OTT #1Audience