Équité

While sales teams may close deals, they often struggle to build lasting loyalty due to a lack of emotional intelligence, creativity, and empathy. The ability to evoke emotions is the make or break in luxury’. Our CEO Daniel André Langer explains: “In my latest future of luxury column I share what I learned from my first Future of Luxury Podcast with Luc Rochereau.” #luxury #extremevaluecreation #daniellanger #podcast https://lnkd.in/gtTsuhYg

Équité is proud to introduce Équité Intelligence, with our digital enterprise learning platform for luxury and our latest initiative, the Future of Luxury Podcast with Daniel André Langer. Here is the statement from our CEO Daniel Langer: “I could not be more proud introducing my new podcast ‘The Future of Luxury with Dr. Daniel Langer’ with my first guest whom I have the privilege to call my friend, Luc Rochereau the General Director of Marco Valente High Jewelry. Every time Luc and I speak about luxury, time seems to stand still. I admire him for his depth of knowledge, his unparalleled expertise with high net worth clients, his emotional sales acumen, and for being one of the most wonderful humans. In this engaging podcast episode, Luc Rochereau draws on his extensive luxury industry experience to highlight the crucial role of emotional connections in luxury sales. He explains how successful salespeople tap into clients' emotions to truly understand their needs, ultimately driving impactful sales results. Luc underscores the importance of delivering exceptional service and personalized experiences to build lasting client loyalty. He also addresses the challenges brands face in conveying their authentic stories in a crowded market. The conversation emphasizes the necessity of empathy, creativity, and ongoing training as foundational elements for success in the luxury sector. A special shoutout to my managing partners Clayton James and Jeff Victor and our entire team, who worked tirelessly to produce this podcast. Please like, comment, and share.” #luxury #extremevaluecreation #daniellanger #podcast https://lnkd.in/g2J5ASJM

From our CEO Daniel André Langer: “Over the past two days, in a luxury masterclass at the Four Seasons George V in Paris, I elaborated on the critical importance of building trust for UHNWI. Many brands are eroding trust without even noticing, while some are doing and excellent job. I summarized some of the insights in my latest luxury unfiltered column.” Contact us for an audit of your brand or for a luxury masterclass for your leadership, marketing and sales teams. Our projects aim for transformational results, not just for window dressing. #daniellanger #extremevaluecreation #luxury #masterclass https://lnkd.in/g7is3z54

As luxury brands grapple with a loyalty crisis, the 4E framework offers a powerful path forward. The latest future of luxury column of our CEO Daniel André Langer offers a deep dive into how to address the current challenges in luxury. Contact us to discuss how we can help you address the challenges for your brand. #4E #daniellanger #extremevaluecreation #luxury https://lnkd.in/gurQG9gy

Crisis or opportunity? The latest luxury unfiltered column of Équité CEO Daniel André Langer takes a closer look at the luxury industry and what brands should do now. Reach out to contact@equitebrands.com to discuss how we can elevate your brand and unlock the extreme value creation model. #daniellanger #extremevaluecreation #luxury https://lnkd.in/gFdA3MH5

Most automotive brands are “luxury in ambition only,” offering a well-packaged version of the ordinary. Over the last three years, many brands have raised their prices at unprecedented rates without providing client experiences that justify these significantly higher price points. This disconnect stems from the industry’s engineer-driven DNA. Automotive brands have a tradition of engineering excellence, celebrating each new technical advancement. However, luxury is about much more than precision engineering; it’s about creating emotional resonance and long-term client relationships. Our CEO Daniel André Langer takes a closer look. Get in touch to discuss how your brand can create stronger emotional client connections and how to prepare for the next generation of luxury clients. #luxury #extremevaluecreation #luxurycars #daniellanger https://lnkd.in/gS9ahupu

Luxury training is the ultimate enabler. Read the latest column of our CEO Daniel André Langer and reach out to learn more on how we transform companies and their teams to unlock the power of luxury and prestige while significantly enhancing the confidence level of inspiring luxury clients. https://lnkd.in/g4uB6kvF

From the desk of our CEO Daniel André Langer “Gucci is at a moment in time where drastic change is needed. Read my analysis and way forward in Jing Daily. For the love of Gucci.” If you want a strategic assessment of your brand and work with our team on strengthening it to lead the change, get in touch. #luxury #gucci #daniellanger #extremevaluecreation https://lnkd.in/gYm6zTKF

What makes a handbag a “status bag?” Why are some bags significantly more valuable than others? Équité CEO Daniel André Langer says that “My latest future of luxury column for Jing Daily decodes the psychology behind luxury purchases and why some brands create extreme value while others fail.” Équité is supporting some of the most iconic and successful luxury and lifestyle brands across categories. Speak with us to assess if your brand is already leveraging its full potential. Reach out to discuss how you can make your brand culturally relevant in a rapidly changing world. Contact us for luxury masterclasses for your leadership, marketing and sales teams to deepen the understanding behind the psychology and significantly evolving expectations of today’s and tomorrow’s top luxury clients. #luxury #extremevaluecreation #daniellanger #pricing #psychology https://lnkd.in/gV5RXBSg

Given the weak 3Q results for many luxury brands, the latest Luxury Unfiltered column by Équité CEO Daniel André Langer comes timely. “I explore the transformative power of emotion in luxury sales. The 4E of Luxury framework that I have been publishing - Emotion, Exclusivity, Experience, and Engagement - offers a fresh perspective on connecting with discerning clients in today’s challenging market.” By focusing on these elements, luxury brands can create meaningful experiences that resonate deeply with their audience. One key insight: true luxury goes beyond products. Instead, t’s about creating moments that evoke powerful emotions leading to lasting memories. This approach not only drives sales but also is the base for creating brand loyalty in an increasingly competitive landscape. Curious to learn more about elevating your luxury strategy? Read the full article for in-depth insights and practical applications and get in touch to discuss applying the 4E to your brands . #luxury #daniellanger #extremevaluecreation https://lnkd.in/gY_Ff3fD