Ethan He | Freelance Web Developer

SEO is set to be more critical than ever in 2025. As Google’s algorithms grow increasingly sophisticated, they focus on delivering high-quality, user-centric content. Businesses must now craft strategies that prioritize relevance, authenticity, and technical excellence to remain competitive in the evolving digital landscape. Here are five key #SEO trends to watch and incorporate into your strategy in #2025. #digitalmarketing #webdesign #webdevelopment https://lnkd.in/duB4qxNq

LinkedIn has evolved far beyond being just a résumé or job board—especially for B2B marketers in 2025. Today, LinkedIn is a powerhouse for generating high-quality #B2B leads, and it’s an essential platform for digital #marketing strategies. With over 930 million members, including a massive user base in key industries, LinkedIn continues to offer unparalleled opportunities for B2B marketing and brand visibility. Explore the following top LinkedIn strategies to leverage its full potential in 2025. #Digitalmarketing #linkedin #Brand https://lnkd.in/esrFksDg

In the fast-paced world of digital marketing, Search Engine Optimization (SEO) remains essential for driving organic traffic and improving search engine rankings. Over the years, SEO has shifted from keyword stuffing and low-quality backlinking to a more sophisticated, content-driven approach. Understanding the value of off-page SEO and knowing how to implement it effectively can make a significant impact on your website’s performance. #SEO #webdevelopment #webdesign #marketing #backlinks https://lnkd.in/ekp8jvqR

With over 3 billion monthly active users, Facebook is one of the most powerful social media platforms for businesses to publish #content, market products or services, and communicate with customers. Currently, more than 3 million businesses are actively advertising on Facebook. This means competition is fierce, and your company will need to craft strategies that stand out from the noise while keeping your audience engaged. Here are six steps to help you build an effective #Facebook marketing plan that can elevate your business’s success on this dynamic platform. #digitalmarketing #SEO #socialmedia https://lnkd.in/e8Y_npVr

Meta tags are essential elements of HTML code and a cornerstone of effective #SEO strategies. They’ve been around for decades, serving as a crucial bridge between your content, search engines, and users. By ensuring your content is easily discoverable, meta tags play a vital role in your SEO strategy. Without them, your content could get lost in the vast online landscape, never reaching its intended audience. #Webdevelopment #Webdesign #HTML #onlinemarketing #SERP https://lnkd.in/ecPJXgjq

All businesses, from small businesses to large corporations, want to engage with their target audience on a personal level. By listening to what your target audience is asking for, you can use #socialmedia as a key part of your #digitalmarketing strategy to direct them to your website or blog. #Webdevelopment #onlinemarketing #webtraffic #SEO #webdesign https://lnkd.in/ecp8-Jgh

Since 2018, #Google Chrome has been marking websites without HTTPS connections as “not secure.” Combined with the reduced cost and increased ease of obtaining an #SSL certificate, securing your website with SSL is now one of the most cost-effective ways to enhance security and user trust. For those unfamiliar with SSL or unsure where to get a certificate, you’ve come to the right place. This guide defines SSL/TLS certification and explains how it can benefit your site. #Webdevelopment #Webdesign #SEO https://lnkd.in/e9e2N7af

Are you making the most out of the available data about your #website from Google Analytics? The free tool provides important insights into site metrics such as #conversion rates, traffic sources, engagement, audience demographics, and more. In this article, we will learn what GA is and why we use it and how it can assist you with your #SEO efforts. #Googleanalytics #digitalmarketing https://lnkd.in/ee7esrb9

A robust development management process is needed for a successful website project, and for the process to be effective, there must be a checklist of essential items that must be addressed. To make things easier for you during the #webdevelopment process, I’ve put together a web development #checklist with 10 must-haves for your next project. #webdesign #webdeveloper #SEO https://lnkd.in/e2q8uAjq

Search Engine Optimization (SEO) has been around for almost as long as the internet, and since its inception, businesses have been utilizing #SEO to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth. But what exactly is SEO, and how can digital marketers use it to serve their clients? In this post, I will discuss what makes on-page and the steps you will need to take to make your on-page SEO flourish in 2024. #webdevelopment #digitalamarketing #onpageseo #webtrafficboost #contentmarketing https://lnkd.in/gy662QPe