Etumos

We've all heard it: "Marketing is a cost center." 🙃 It's time to flip the script. It's time to prove MOPs value by aligning with marketing efforts directly tied to closed-won revenue: ✅ Show ROI and business impact. ✅ Defend budgets and headcount. ✅ Track real dollars, not just leads. Ready to show how MOPs moves the needle? Get all of Beth Massura, PCM, PMP's tips ➡️ https://lnkd.in/g3NEi6kd #MarketingOperations #RevOps #MOPs #DataDrivenMarketing #MarketingStrategy

Be honest... how much time do you spend troubleshooting errors, implementing Band-Aid fixes, or untangling messy workflows? 😬 We've got just the tool to make your 2025 a little better and get more time back in your day. ✨ Catch our on-demand webinar: "How to Audit Your Way to a Best-in-Class MAP" with Kyle Sosa, Etumos audit pro. 🔍 You’ll learn: ✅ Why audits matter and when to do them ✅ How to audit like a pro—without missing a thing ✅ How to turn findings into an actionable strategy for 2025 🎥 Watch now 👉 https://lnkd.in/gzpPTaCV #MarketingOperations #MarketingAutomation #Marketo #HubSpot #MarketingCloud

Pssst... are you still “spraying and praying”? You know the drill: Hit send. Cross fingers. 💌 Don't worry we won't tell, but we can help! But here’s the thing—great email campaigns don’t happen by chance. They’re carefully optimized with strategy, data, and a help from tools like Marketing Cloud Account Engagement (MCAE). ✅ Maximize open rates with A/B testing. ✅ Boost engagement through smart segmentation. ✅ Leverage AI-powered features like Send Time Optimization. ✅ Analyze performance metrics to drive better results. The inbox is crowded. It’s time to stand out. 🎆 👉 Read the full blog here by Michelle Wilfong-Oliphant: https://lnkd.in/gBVQs2vJ #MarketingCloud #Salesforce #EmailMarketing #MarketingOperations #MCAE #Pardot #DigitalMarketing

🎉 New Year, Same MOPs Magic (But Better!) 🎉 As we close the books on 2024, let’s celebrate: ✅ Sync issues we finally conquered. ✅ Lead scoring models that actually worked. ✅ UTM parameters that didn’t disappear into the void. And let’s be real—2025 will bring: More campaigns to launch. 🚀 More tech stacks to untangle. 🔧 More coffee to consume. ☕ From our team to yours 🐐 - thank you for being part of this amazing community. Here's to another year of tackling challenges head-on and making MOPs magic happen! 💬 What’s your #1 goal for MOPs in 2025? Drop it in the comments. We’d love to hear what’s on your radar. 👇 Happy New Year, MOPs pros! 🥳 #MarketingOperations #MarketingAutomation #RevOps #MarTech

🚨 Is your SFDC Sync sinking? The Marketo/SFDC sync—super smooth one day, chaos the next. If you’ve ever spent your morning wrangling sync errors, this one’s for you. Cayce Armstrong, Etumos consultant, breaks down: ⚡ The two ways Marketo syncs with Salesforce (and why each has its pros and cons). 🛠️ Common sync errors—from access issues to duplicates—and exactly how to fix them. 💡 Troubleshooting tips so you can stop pulling your hair out and get back to MOPs mastery. If you've dealt with Failed to acquire lock or REQUIRED_FIELD_MISSING, we see you. Time to take control of the sync struggle. https://lnkd.in/gy-kG3dE #MarketingOperations #MarketingAutomation #Marketo #Salesforce"

🛠️ MOPs without documentation is like… assembling IKEA furniture without instructions. You can try, but good luck with that. 📚 Enter the System Inventory Sheet: a worksheet designed for busy RevOps pros by Etumos pro Christine Selvaggio. It will help you to: ✅ Map system ownership. ✅ Document how data flows. ✅ Identify integration gaps. ✅ Track contracts & renewal details. 🧩 This tool isn’t just documentation—it’s your shortcut to simplifying operations, spotting inefficiencies, and finally taming your tech stack. 📥 Download your worksheet > https://lnkd.in/gPBWff6e #RevOps #MarketingOperations #MarketingAutomation

Juggling campaigns, tech, and reporting? We can help you get a jump start on the new year. 🏆 We're often stretched thin between maintaining platforms and delivering insights—leaving little room to step back and assess what’s working. That’s where we come in. Our Marketing Technology Health Audit is your chance to press pause and get expert feedback. We’ll take a deep dive into your processes, platform health, and pain points—all in a quick 30-minute call. You’ll walk away with actionable insights tailored to your needs. Oh, and it’s free. Let us know how we can help you get a jump start next year > https://lnkd.in/gzh-C7WT #DigitalMarketing #MarketingOperations #MarketingAutomation #MOPsTips

Email deliverability isn’t always a simple fix—outdated data, disengaged recipients, or IT-driven rules can wreak havoc on your sender reputation. 😬 Our latest blog by Michael Guanci shares actionable tips for troubleshooting in HubSpot, including: ✅ Using HubSpot’s Email Health Tool to identify issues. ✅ Cleaning up audience data to reduce bounces and spam complaints. ✅ Crafting smarter emails with fewer flags for spam filters. ✅ Verifying your sending domain and DMARC settings with IT. Ready to boost your deliverability and protect your email reputation? 💪 👉 Read more: https://lnkd.in/gYZxJ9xW #EmailDeliverability #HubSpot #EmailMarketing #MOPs

Marketing ops can be challenging, and having someone who truly gets it can make all the difference. That’s why we created Office Hours – a safe space to share your challenges and get expert advice. Our consultants are here to listen, support, and guide you to the best solutions. 👉 Schedule your free hour today. https://lnkd.in/gdNSrMYT #MarketingOps #MarketingAutomation #MarketingConsultant #MarketingExperts

💻 Is your RevOps tech stack feeling like… a black hole? 🌀 Lost data, unclear ownership, messy integrations—it’s the MOPs nightmare. But it doesn’t have to be this way. 🔧 Meet the System Inventory Sheet: your all-in-one tool for turning tech chaos into clarity, created for you by Christine Selvaggio! With it, you’ll document everything from integration health to contract renewal contacts—basically, everything you WISH you had on hand when things go haywire. 📊 The result? 🔷 Smoother processes. 🔷 Better collaboration. 🔷 More time for strategic wins! 👉 Ready to get started? Download it today! https://lnkd.in/gPBWff6e #MarketingOperations #RevOps #MarTech #MarketingAutomation