EverTrue

In celebration of Women's History Month, we're thrilled to announce that two superstar women from Evertrue, Amy Panza and Naila Zaman, have been selected to represent EverTrue in this year’s Emerging Leaders Program! 🎉 This prestigious program, offered annually by our investors, is designed to help rising leaders broaden their perspective on scaling a software business, gain exposure to executive talent across the portfolio, and develop key leadership skills through expert-led training. Throughout the program, Amy and Naila will have the opportunity to: ✨ Build connections with investors, executives, and peers across the portfolio ✨ Gain insights into different software functions and best practices ✨ Work on an individual project that will apply their learnings in a meaningful way We couldn’t be more excited for them to embark on this journey and can’t wait to see how they bring their experiences back to EverTrue! Join us in congratulating Amy and Naila on this incredible achievement! #LeadershipDevelopment #EmergingLeaders #EverTrue #GrowthMindset #ProfessionalDevelopment

Join us next Tuesday, Feb 25 at 2 pm ET to learn more about the USNA Foundation's fundraising strategies! Register here for free: https://lnkd.in/gZg73N2U

Are your donors waiting too long to hear from you? In our latest blog, Lauren Daley from the Pledgemine team chats with Emerson C. from Boston University about how they transformed their gift acknowledgments—going from weeks of stuffing envelopes to sending personalized thank-you's in minutes. The result? Faster stewardship, stronger connections, and more opportunities to engage donors. Read more: https://lnkd.in/gGbyPAWG

The University of Memphis is proving that when fundraisers have the right tools, big results follow. 🚀 With Signal, their team has: ✅ Doubled the number of visits ✅ Qualified 22% more prospects ✅ Streamlined outreach with a structured cadence By taking a data-driven approach, fundraisers are spending time on the right prospects and seeing record-high engagement! Read more about how they’re using Signal to work smarter, close more gifts, and transform their fundraising strategy: https://lnkd.in/gkX3HVJc

💌 Happy Valentine’s Day! 💌 In honor of today, we’re sharing ideas on how you can use alumni love stories to deepen engagement. From social media campaigns to personalized videos, here are six ways to source and celebrate campus-made connections! ❤️ Read more here: https://lnkd.in/g9qeDyfE

If keeping donors engaged all year feels like a tough trail to ride, don’t worry, partner—ThankView is here to help! 🎥 🎬 In our premiere episode of EverTruths, Ryan Webb takes you through Your Year of ThankView, the ultimate guide to creating meaningful, timely donor touchpoints. From East Carolina University’s New Year’s thank-you messages and Texas Tech University's heartfelt Valentine’s Day videos to Boston University’s Giving Day prep, you’ll see real examples of how institutions are using video to spark engagement and build lasting donor relationships. ➡️ And, for more ideas on how to leverage ThankView all year long, check out the full resource here: https://lnkd.in/g8dwjUp3

SAVE THE DATE for our upcoming webinar with the US Naval Academy Foundation on Feb 25! Join Mike Hoffman and Brent Grinna for a data-driven look at how the US Naval Academy Foundation is on track for its first-ever $100MM+ year. Learn how they increased donor engagement, rebalanced pipelines, and boosted major gift prospects—plus, get key takeaways from EverTrue’s latest research. Register now! https://lnkd.in/g_tfwSQi

📊 According to new research by EverTrue’s Principal Data Analyst Michael Brucek, major gift donor participation hit a record high in 2024, even as overall donor counts fluctuated. This growth highlights how fundraising is leaning more on high-value donors to drive success. The trend was widespread, with two-thirds of institutions seeing an uptick in major gift participation, and about one-third outpacing the industry average for growth. However, Mike notes, institutions must be cautious about over-reliance on a shrinking pool of major donors. Without consistent pipeline development and mid-level donor cultivation, long-term sustainability is at risk. #Fundraising #HigherEd #MajorGifts #Fundraisingtrends

🎥 Looking for fresh ways to engage your donors all year long? We’ve put together a month-by-month guide packed with video ideas to keep your donors engaged and appreciated from January to December. From New Year’s gratitude to holiday cheer, there’s a strategy for every season. See how universities have successfully used video to connect with donors throughout the year and get inspired for your next campaign! https://lnkd.in/g8dwjUp3

A huge thank you to Mike Hoffman from United States Naval Academy Foundation and Brent Grinna for sharing their insights on stage at AGB! They broke down how a metrics-driven approach—from leading indicators to core fundraising metrics—is transforming advancement at USNAF. If you’re at #AGBForum, stop by the EverTrue booth to meet our new CEO, Adam Blake, connect with Mike Nagel, and grab a free copy of Measure What Matters—the book that inspired today’s session. We explored how leading, anchor, and core metrics drive real fundraising success—just like a great team tracks performance to win championships. Want to bring this framework to your team? Come chat with us and pick up your copy! #Fundraising #HigherEd #AGBForum #Advancement