Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

The best marketing leaders take their time and make every hire count. Because hiring isn’t just filling a role—it’s asking someone to commit a huge part of their life to your team. A few key things to keep in mind: - Be intentional. Don’t rush to hire just for the sake of growth. - Think long-term. Would you still want this person on your team in 2+ years? - Own the responsibility. If the role doesn’t work out, you’re the one making the tough call to let them go. Rushing the hiring process without the right filters creates bigger challenges down the line, so be thoughtful and make it count.

From first business hire ➡️ CMO in just a 5 years... Dave sat down with Trinity Nguyen💎, CMO at UserGems 💎 to talk about her journey from Head of Marketing to CMO, leading an 11-person team, her path through product marketing, and redefining ABM and AI-powered outbound. They also cover: - Why product marketing is the foundation of great B2B marketing - How UserGems runs ABM at scale (targeting 500 accounts per quarter) - The shift to AI-driven outbound Listen to this episode on the podcast now—just search Exit Five or B2B Marketing with Dave Gerhardt.

Strategy vs. Pipeline Creation. Should marketing teams be structured this way? Chris Walker breaks marketing into two distinct functions: 1. Strategy – product marketing, content, creative, thought leadership, social, PR. 2. Pipeline Creation – demand gen, ABM, ops, paid, digital, SDR/BDR prospecting. The idea is that separating these functions allows for clearer priorities, better execution, and stronger results. Would this structure work for your team?

Strategic positioning vs. true category creation—what’s the difference? Category creation isn’t just using different words to position your product. It’s about educating the market and rewriting the playbook. It means: - Ignoring traditional SEO and building new language. - Challenging norms and shifting how people think. - Bringing people into your world, not just competing in theirs. It takes time, but it’s how market leaders are built.

Your landing page should be clear, concise, and conversion-focused. If it’s a first-touch page, visitors should immediately understand what you do and how you solve their problems. - Use customer language, not just internal terms - Be clear about the problems you're solving - Simplify design, stick to brand colors, and remove distractions - Cut unnecessary bullet points—brevity and specificity win - Remove extra links that pull visitors away Tas Bober (The Scroll Lab) Gabrielle Sellam (Fiverr), and Will Hoekenga (Six Words Studio, Inc.) break down the best strategies to optimize your B2B landing page. Watch this episode now—just search Exit Five or B2B Marketing with Dave Gerhardt.

The more internal layers between strategy and execution of your content, the more the message gets lost. In big organizations, the vision normally starts at the top. But by the time it filters through layers of managers and approvals, the original intent gets diluted. The best approach is to let the people with the vision and subject matter expertise create the content themselves and broadcast it. It keeps your messaging authentic, direct, and impactful.

Product marketing lays the foundation for strong marketing leadership. Why? Because product marketers excel at: - Aligning messaging - Locking in positioning - Ensuring marketing and sales stay connected - Cross-functional alignment The best product marketers make their direction clear across teams, keeping everyone aligned and driving toward the same goals. Their skills often translate well into marketing leadership. Jessica Andrews, VP of Marketing at Copper, chats about this with Matt and shares her journey from Senior Product Marketing Manager to VP, how she’s navigated imposter syndrome, strategies for shifting from IC to leadership, and how product marketers can position themselves for growth. Listen now - just search Exit Five or B2B Marketing with Dave Gerhardt.

Instagram for B2B: Does it work? It can, but you have to have the patience to test it properly. To really understand what works, you need six to eight weeks of consistent posting. Not just a couple of posts here and there. Real testing looks like: - Posting reels weekly for six weeks to track performance - Comparing short-form vs. long-form content for reach and engagement - Identifying what posts performs best and why Have you tested Instagram for B2B? What’s worked for you?

The Exit Five Team is Coming to Boston! We're hosting a meetup for B2B marketers on March 5 and tickets are available now. Here's the details 👇 - Wednesday, March 5 - 5:30 PM – 8:30 PM - Loretta’s Last Call, 1 Lansdowne St, Boston, MA 02215 - $49 for members, $99 for non-members (limited to 150 tickets) - A low-pressure way to meet your peers in marketing and grow your network - Fun prizes (not just B2B marketing swag) - A live conversation with Boston’s top marketing leaders Come meet a room full of marketers who get what you do, and want to share ideas, swap stories, and maybe even help you find your next job, be your mentor, business partner, or friend. Special thanks to our sponsor Metadata for helping make this happen. Grab your ticket now at exitfive.com/boston.